As virtual reality technology develops and becomes more widely adopted, brands and content creators have the challenge of leveraging the format's freedom and perspective to create new ways to experience global destinations. So far, travel brands have had difficulty determining the best way to create engaging content in virtual reality. Convention and Visitor Bureaus like Visit Houston and Tourism Australia have also worked to integrate virtual reality promotional content into their mobile apps. Today's fragmented virtual reality ecosystem, strewn across a variety of headsets and storefronts, makes it hard to have an engaging experience despite a glut of content becoming available. Find out more.
Coming to Las Vegas December 11-13, 2016 is the 17th Annual Community Marketing LGBT Tourism & Hospitality Conference. This year there will be a variety of presentations and panels touching on LGBT New Media, including Promoting LGBT Travel with Creative Online Campaigns & Influencers by Auston Matta; Reaching the LGBT market through YouTube in 2017 by Josh Rimer
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