Most major airlines now employ a team of workers to respond to passenger complaints and questions that appear on social media sites such as Twitter . Spirit Airlines says "a big social media team costs money," so it uses a robot.
Spring and early summer's resurgence of life also heralds the return of the travel bug. Summer holidays and school vacation send affluent families across the U.S. to far-flung destinations both domestic and international.
According to the latest survey from Topdeck, it's life experiences and cultural enrichment that float the boat of young travellers, rather than selfies with the Eiffel Tower. The 2015 Global Youth Travel Survey, which saw more than 31,000 people from 134 countries respond to a bunch of travel-related questions, has shown that young people are chasing more when they jump on that plane overseas. The survey highlighted that only 2% of the Gen Y and Z crew would be happy to pay extra to sleep in a five star hotel, compared to 46% who prefer the social community found in hostels and shared spaces. Experiencing new culture and eating the local foods are what inspires travel in 86% and 69% of young people respectively, despite partying still ranking at a solid 44%. Click here to read the results.
In addition to providing insight into consumer attitudes and preferences, social media data can help businesses adjust their pricing to better reflect their value, as determined by their online reputations. That's the idea behind a new product for the hospitality industry from IDeaS Revenue Solutions, which has partnered with Revinate, a company that tracks hotel reputations, to incorporate social media data into their pricing recommendations for hotels.
Let's face it, social media is fun and easily accessible, but it takes work, time and money. Spring is the perfect time to drill down in your social media and cast off what's not working and grow what is.
Travellers use hotel reviews to make decisions. Reading them on a mobile device does not need to be a clunky, time-consuming endeavour says TrustYou. The WTM Global Trends report projects that mobile bookings will account for 35% of online bookings by 2018, and this doesn't include the travellers who are driven to call by mobile search. A Google study found that 58% of respondents would be extremely/very likely to call a hotel if the capability were available on mobile search. Clearly, the revenue potential for bookings from mobile devices is extraordinary. However, the industry is struggling to keep up with demand, with only 45% of global hotels currently accepting mobile bookings according to TripAdvisor. In the meantime, travellers are increasingly using mobile devices to do their travel planning research, and Expedia is reportedly developing a way for travellers to begin a booking on a mobile device but transfer it to PC. According to a ComScore report, exclusive mobile visitors add an incremental 48% over desktop. Find out more.
Hilton’s global head of digital Geraldine Calpin wants your smartphone to be your key, front desk, porter—and pocket psychic. How are hotels embracing mobile? “Not long ago, the idea of hospitality and technology coming together seemed foreign. But they complement each other: You can use our new...
Luxury travel website Luxurylink.com has ceased operations and is in the process of liquidating, according to officials. The company entered a partnership with luxury fashion and home retailer Gilt.com in January.
It's no secret that social media is a serious influencer and a recent study from Google found the travel industry is no exception, with 83 percent of online holiday-makers heading to social sites for travel inspiration. But which capital cities have got us reaching for our smart phones? The results may surprise you.
It’s official: the concierge desk is a thing of the past. Today, Marriott Hotels is launching a new digital concierge service called Mobile Request, which puts service requests—from extra towels to fluffier pillows and airport pickups—in the literal palm of your hand.
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