On July 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results. But like with any new algorithm launch, there are always bugs, unexpected outcomes and less relevant results. A search for […]
Hotels have been seeing the mobile shift of its customers, as they increasingly use smartphones, tablets and apps prior to their hotel stay and during their visit. Many hotels are catering to these mobile-centric travelers.
A new report suggests that prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes to mobile booking. While nearly 90% of hotel brands have mobile Web sites, only a third (32%) provide booking engines directly on the home page, according to a study by digital think tank L2.
When sharks started cropping up in Chatham, Mass., a few years ago, the town leaders at first feared they would flatline the robust tourist economy. Instead, local merchants and hoteliers embraced their arrival.
Spirit Airlines is a brand people love to hate. Perhaps you’ve seen one of the many tweets trashing the brand for charging fees for just about everything. Many brands offer up bland, apologetic statements when they run afoul of people’s expectations. But not Spirit Airlines. Spirit Airlines proudly stands behind its “cheap seats” approach to […]
One of the most popular topics of discussion on Facebook is travel. People love posting vacation photos, as well as using Facebook’s structured status updates to say where they’re going. Ampush, a Facebook Strategic Preferred Marketing Developer, put together an infographic showing how advertisers can target these Facebook users filled with wanderlust.