As hotels cut back on room service, what's a traveler to do at meal time? Marriott has teamed up with Chicago-based Farmer's Fridge to launch one solution: a vending machine stocked with supremely healthy meal options like kale-and-quinoa salads and Greek yogurt-and-berry bowls.
Embrace storytelling for your social media channels with a defined strategy, not nebulous guff.
Marketing has moved on, the traditional sales funnel on the verge of extinction. Instead, consumers are using social media to engage with your customer services team, to research products and services and to share opinions about you with other consumers.
InterContinental Hotels Group's Even Hotels will let guests purchase waterproof wristbands that will enable keyless hotel-room entry as well as cashless transactions, reflecting the new, wellness-oriented hotel brand's efforts to appeal to particularly active guests.
With no real room inventory, Airbnb has become masters of digital marketing, creating a powerful combination of earned, owned, and paid media to sell the brand. In particular, the company’s “owned media” strategy — its approach to its website, social media, and blog — offers valuable lessons for hotel marketers. Here are three things that hotels can learn from Airbnb.
A recent Nielsen report explores the always-important and ever-evolving question of what content types influence consumer decisions the most. So does expert content from travel bloggers have any actual impact on the purchase process?
Fall used to be off-peak for tourism everywhere except New England and other fall foliage destinations. But autumn tourism is rising, with traditional summer hotspots increasingly busy September through November.
A new report from MMGY Global shows that 20% of Americans with household incomes above US$125,000 plan to travel more in the coming year and 50% are willing to pay more for high-quality lodging. Here...
here are over 45 thousand hotel marketers around the world, making competition for attention and business in the industry, fierce. Cutting edge hoteliers and their marketing teams were quick to spot value in social media.
Social media is an ever changing process of staying connected. What started out with limited instant messaging over two decades ago has grown into Google+, Facebook, Instagram, Snapchat, Twitter, YouTube, Vine and so on. Consumers and business owners alike are aware of the power of feedback on social media. The comment, rating or feedback sections of business pages are frequently the first tab clicked and the most thoroughly read. What does this near-obsession with feedback have to do with hotel branding? The answer is more than you might imagine.