Tourism Social Media
23.8K views | +4 today
Follow
 
Scooped by Wendy Forbes
onto Tourism Social Media
Scoop.it!

3 Smart and Creative Ways to Use Foursquare for Marketing

3 Smart and Creative Ways to Use Foursquare for Marketing | Tourism Social Media | Scoop.it

Let's take a look at a few big brands that are doing some smart and cool things with Foursquare that you can model for your own business today:


more...
No comment yet.
Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
Your new post is loading...
Your new post is loading...
Suggested by Sarah Came
Scoop.it!

Responding to TripAdvisor hotel reviews – the good, the bad, and the ugly

Responding to TripAdvisor hotel reviews – the good, the bad, and the ugly | Tourism Social Media | Scoop.it
When responding to reviews, some hotel managers hit the nail on the head, and others miss the mark catastrophically. Here, we discuss some real world examples.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Web hotel reviews overwhelmingly from those sharing the love

Web hotel reviews overwhelmingly from those sharing the love | Tourism Social Media | Scoop.it
Nearly four out of five of all hotel reviews are from guests that have had a satisfactory experience, data from 70 million reviews has shown.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

VisitScotland, United Airlines Collaborate On Campaign Via Posterscope

VisitScotland, United Airlines Collaborate On Campaign Via Posterscope | Tourism Social Media | Scoop.it
VisitScotland, United Airlines Collaborate On Campaign Via Posterscope - 02/13/2017
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Best Western channels Facebook to reach prospective customers | Hotel Management

Best Western channels Facebook to reach prospective customers | Hotel Management | Tourism Social Media | Scoop.it
David Kong, the CEO of Best Western Hotels & Resorts, clues us in on the happenings at his company—from social media and OTAs, to development and Airbnb.
more...
No comment yet.
Rescooped by Wendy Forbes from Tourism Innovation
Scoop.it!

Travel marketing is messy (and getting messier) - Tnooz

Travel marketing is messy (and getting messier) - Tnooz | Tourism Social Media | Scoop.it
Travel brands need a marketing framework which can drive decision-making about technology and ensures technology choices align with business goals.

Via Andrea Rossi
more...
No comment yet.
Rescooped by Wendy Forbes from MarketingHits
Scoop.it!

How 5 Companies Used 360-Degree Advertisements To Promote Brands

How 5 Companies Used 360-Degree Advertisements To Promote Brands | Tourism Social Media | Scoop.it
Here are 5 notable examples of how companies used 360-degree projects to promote their brands.

Via Brian Yanish - MarketingHits.com
more...
Martin Stewart's curator insight, February 10, 4:57 PM

Here is a great article on how companies are using 360 degree video to promote their brands. At CRO Canada we now have the capability of producing incredible 360 videos. Stay tuned for some great examples coming real soon. 

Scooped by Wendy Forbes
Scoop.it!

Tours and Activities Providers Still Have Doubts About the Internet

Last week we launched the latest report in our Skift Research Reports service, State of Tours and Activities Tech 2017. In this research report we explore the latest developments in the tours and activities segment. While the migration towards online has begun, some companies are still wary about the internet as a distribution channel. Although …
more...
No comment yet.
Rescooped by Wendy Forbes from The Insight Files
Scoop.it!

Instagram’s top travel hashtags of 2016 

Instagram’s top travel hashtags of 2016  | Tourism Social Media | Scoop.it

According to Instagram data, #travel was the most used travel hashtag for 2016, followed by #sunset and #travelgram. We have become a community of photo sharers, documenting the details of our every life movements, sharing our incredible experiences from backpacking through Europe, to feasting on authentic street food in Asia. Among the other most popular travel-related hashtags of 2016 include #wanderlust, #vacation, #adventure and #roadtrip. Click here to find out more.


Via Tourism Australia
more...
No comment yet.
Rescooped by Wendy Forbes from The Insight Files
Scoop.it!

Improve the visuals on your hotel website to increase bookings

Improve the visuals on your hotel website to increase bookings | Tourism Social Media | Scoop.it

High quality hotel visuals increase bookings - optimising your property's images in all places that prospects might 'see' your property (brand website, third party distribution channels and even search engines) may increase your chances of converting lookers to bookers. To keep it simple, this article outlines a few simple things that you should do to improve the quality of your visuals:

 

  1. Make your photos bigger.
  2. Add more photos.
  3. Categorise and tag your images.
  4. Include descriptive information.

 

Following these tips will improve your content score from OTAs and increase both your direct and third party booking conversion. Find out more.


Via Tourism Australia
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

TripAdvisor overhauls premium listings, includes restaurants for the first time

TripAdvisor overhauls premium listings, includes restaurants for the first time | Tourism Social Media | Scoop.it
TripAdvisor is opening up what could be a significant new revenue stream: giving restaurants the same additional services on listings as it does for hotels.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

What are the trends of trip planning site users [INFOGRAPHIC]

What are the trends of trip planning site users [INFOGRAPHIC] | Tourism Social Media | Scoop.it
The number of trip planning websites is nowhere near as high as it once was, as many a startup has tried and failed to get traction to survive.
more...
Massimiliano Piergentili's curator insight, January 19, 3:32 AM
Pianificazione dei viaggi  nel 2017. #infografica
Scooped by Wendy Forbes
Scoop.it!

Hotels posts on Facebook plateau after rapid rise and decline

Hotels posts on Facebook plateau after rapid rise and decline | Tourism Social Media | Scoop.it
After a few years of finding their feet, hotels appear to have found a level for the number of times they post content on Facebook.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Alaska Airlines launches Free Chat service for in-flight messaging

Alaska Airlines launches Free Chat service for in-flight messaging | Tourism Social Media | Scoop.it
Alaska Airlines' passengers can now send messages using iMessage, WhatsApp and Facebook Messenger for free on the carrier's Gogo-equipped aircraft.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

How Airbnb Turned Steve Jobs' Three-Click Rule Into Design Brilliance

How Airbnb Turned Steve Jobs' Three-Click Rule Into Design Brilliance | Tourism Social Media | Scoop.it
Editor’s Note: This summer while spending the month of July living in an Airbnb rental in Madrid, Spain, Skift’s Editor-in-Chief spoke to Fortune reporter Leigh Gallagher as she reported her book The Airbnb Story. Gallagher’s is the first book dedicated to the phenomenon known as Airbnb. We’ve covered the good and the bad of the brand for the last …
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Phygital tourism is here to change your world - Destination Think! -

Phygital tourism is here to change your world - Destination Think! - | Tourism Social Media | Scoop.it
Phygital tourism blends real and virtual experiences together seamlessly using new technology. Here are some of the consequences for destinations.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

How Holland builds and executes its social media strategy: Tips for destinations of any size - Destination Think! -

How Holland builds and executes its social media strategy: Tips for destinations of any size - Destination Think! - | Tourism Social Media | Scoop.it
At the 2015 Social Media Tourism Symposium in Amsterdam, Tessa Dirks of NBTC Holland Marketing described the pillars of her team's social media strategy.
more...
No comment yet.
Rescooped by Wendy Forbes from Social Media Management for Hotels
Scoop.it!

Confessions of A Professional Hotel Social Media Manager

Confessions of A Professional Hotel Social Media Manager | Tourism Social Media | Scoop.it
Working with Hotels and Social Media has been an interesting and valuable experience. Learn more in the Confessions of A Professional Hotel Social Media Manager

Via Are Morch
more...
No comment yet.
Suggested by Sarah Came
Scoop.it!

What hoteliers need to know about personalisation technology

What hoteliers need to know about personalisation technology | Tourism Social Media | Scoop.it

When used effectively, there are many types of technology that allow hoteliers to easily collect and interpret data to enhance efforts at personalisation

more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Travel industry warning: stop fearing Artificial Intelligence (embrace it instead)

Travel industry warning: stop fearing Artificial Intelligence (embrace it instead) | Tourism Social Media | Scoop.it
Google is increasingly relying on machine learning to order search results, increasing concerns among travel brands about how they’ll continue to be ranked.
more...
No comment yet.
Rescooped by Wendy Forbes from Social Loyal Travel Tourism Revolution!
Scoop.it!

5 innovative concierge apps for luxury travelers - A Luxury Travel Blog

5 innovative concierge apps for luxury travelers - A Luxury Travel Blog | Tourism Social Media | Scoop.it
Internet enabled smartphones have been around for about a decade, and in that time the more forward-looking travel industry players have spared no expense or effort to offer increasingly tech-savvy consumers ways to access compelling content and services. It seems that every year brings a wave of new trends, promises and innovations, most in the …

Via Fusion Tourism
more...
No comment yet.
Suggested by Sarah Came
Scoop.it!

Entries are now open for the BoHo Awards

Entries are now open for the BoHo Awards | Tourism Social Media | Scoop.it
The first ever BoHo Awards will reward the boutique, lifestyle and hybrid hotels who provide the very best in guest experiences.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign | Tourism Social Media | Scoop.it
Montreal is one of the top places to visit in 2017 according to nearly a dozen consumer travel publications. Combine its year-long 375th birthday celebrations with a favorable exchange rate for U.S. travelers — Montreal’s largest international market — and conditions are ripe for travelers to start streaming in. But if Americans still aren’t inspired to make a trip north of …
more...
No comment yet.
Rescooped by Wendy Forbes from MarketingHits
Scoop.it!

How Top Brands Nurture Their Online Communities

How Top Brands Nurture Their Online Communities | Tourism Social Media | Scoop.it
Companies that are most successful at engaging customers in digital communities have created spaces where participants can actively exchange insights.
Via Brian Yanish - MarketingHits.com
more...
Scooped by Wendy Forbes
Scoop.it!

How will augmented reality support the tourism experience? - Destination Think! -

How will augmented reality support the tourism experience? - Destination Think! - | Tourism Social Media | Scoop.it
As augmented reality (AR) becomes mainstream, destinations may be able to use the technology to enhance visitor experience.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Meet Rose, the Sassy New Bot Concierge in Las Vegas

Meet Rose, the Sassy New Bot Concierge in Las Vegas | Tourism Social Media | Scoop.it
The Cosmopolitan of Las Vegas just debuted a virtual concierge with an attitude.
more...
No comment yet.