Tourism Social Media
24.2K views | +0 today
Follow
 
Scooped by Wendy Forbes
onto Tourism Social Media
Scoop.it!

Best Western refreshes mobile app to enhance booking experience

Best Western refreshes mobile app to enhance booking experience | Tourism Social Media | Scoop.it

Best Western has redesigned its mobile application with improved navigation and deeper enhancements to help consumers research and book their upcoming travels.

more...
No comment yet.
Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
Your new post is loading...
Your new post is loading...
Scooped by Wendy Forbes
Scoop.it!

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Google Hotel Ads Is Becoming the Behemoth Everyone Feared | Tourism Social Media | Scoop.it
Metasearch competitors such as Kayak and Trivago have been anticipating that Google would almost inevitably be coming on strong to eat their brunch — or ta
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Aeromexico enhances AI chat bot with additional features

Aeromexico enhances AI chat bot with additional features | Tourism Social Media | Scoop.it
Group booking, split payment and English language features have been added to Aeromexico's Facebook Messenger chatbot.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Travel Habits of Americans: 87 Percent Haven't Yet Messaged With a Travel Brand

Travel Habits of Americans: 87 Percent Haven't Yet Messaged With a Travel Brand | Tourism Social Media | Scoop.it
This week Facebook executives used their annual F8 conference to woo hotels, airlines, and other businesses into using the social network's Messenger app a
more...
No comment yet.
Rescooped by Wendy Forbes from The Insight Files
Scoop.it!

Engaging travel audiences through 360-degree video

Engaging travel audiences through 360-degree video | Tourism Social Media | Scoop.it

This article outlines three key reasons why 360-degree video content should be central to your company's marketing strategy. These include:

 

  • A Google study recently ran two variations of the same ad - a traditional ad versus a 360-degree video - and the 360 version triumphed with 41% more earned actions, in terms of subscribes, shares and views.
  • 82% of consumer internet traffic will be video by the end of the decade, according to Cisco's Visual Networking Index.
  • Facebook's vice president for the EMEA region predicts that the platform will likely be all video within the next four years.

 

360-degree video has the ability to be heard above the noise, but there needs to be emphasis on producing quality output that promises to engage audiences. Find out more.


Via Tourism Australia
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Is your destination Instagram-worthy? - Destination Think! -

Is your destination Instagram-worthy? - Destination Think! - | Tourism Social Media | Scoop.it
As travellers turn to social media to help them dream, plan, and experience their trips, destinations should consider the growing impact of Instagram.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Microsoft Bets on Artificial Intelligence to Help It Succeed Again in Travel

Microsoft Bets on Artificial Intelligence to Help It Succeed Again in Travel | Tourism Social Media | Scoop.it
With the exception of helping create Expedia, Microsoft has struggled to figure out travel. But it is hoping that artificial intelligence (AI) will be its
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport | Tourism Social Media | Scoop.it
TripAdvisor is expected to soon reveal whether it will return to TV advertising this year, but a modest branding exercise of a different sort is under way:
more...
No comment yet.
Rescooped by Wendy Forbes from MarketingHits
Scoop.it!

A 6-Step Guide to Using Instagram to Grow Your Business

A 6-Step Guide to Using Instagram to Grow Your Business | Tourism Social Media | Scoop.it
Here's a complete overview on the key steps to using Instagram for business.

Via Brian Yanish - MarketingHits.com
more...
BinaryTranslator's curator insight, April 6, 2:02 AM
I will definitely try these tips.
 
David Picard Roussel's curator insight, April 6, 8:44 AM

[ Instagram ] Un excellent résumé visuel pour se doter d'un profil complet.

Scooped by Wendy Forbes
Scoop.it!

Will Facebook City Guides make trip planning easier? - Destination Think! -

Will Facebook City Guides make trip planning easier? - Destination Think! - | Tourism Social Media | Scoop.it
Facebook has launched a new trip planning tool called City Guides. Here's what your DMO needs to know.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

United Airlines social media disaster shows it's time for brands to think beyond the office

United Airlines social media disaster shows it's time for brands to think beyond the office | Tourism Social Media | Scoop.it
United Airlines inadvertently entered a public relations storm on Twitter this week that few companies could have come out of unscathed. People were
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Why Bargain Travel Sites May No Longer Be Bargains – Backchannel

Why Bargain Travel Sites May No Longer Be Bargains – Backchannel | Tourism Social Media | Scoop.it
Last August, Andrea Giacobbe logged on to Skyscanner, a European metasearch engine like Expedia and Travelocity that scans multiple travel websites and surfaces the cheapest fare. Giacobbe, a 52-year…
more...
No comment yet.
Rescooped by Wendy Forbes from Marketing and Distribution
Scoop.it!

Hotel bookings on mobile devices up 67 per cent

Hotel bookings on mobile devices up 67 per cent | Tourism Social Media | Scoop.it
Global News desktop bookings, hotel reservations, mobile devices, tablets Hotel bookings on mobile devices up 67 per cent Looking to draw new clients? A new study from HotelsCombined points to the continued importance of mobile devices for travelers looking to book their vacation. According to the study, hotel bookings on mobile devices increase 67 per cent in the US in 2016 compared to the previous year.

Via Ranjan KHOTEJA
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Airbnb adds Experiences to its sharing economy platform - Destination Think! -

Airbnb adds Experiences to its sharing economy platform - Destination Think! - | Tourism Social Media | Scoop.it
As Airbnb expands its sharing economy platform into Trips and Experiences, destinations may find new opportunities to improve tourism.
more...
Agi Anderson's curator insight, March 28, 11:33 AM

Airbnb now offers Experiences, a new platform that turns locals into tourism operators. It’s all part of the company’s Trips product, which expands Airbnb beyond guest accommodations and home sharing into the role of a full-service travel agent.

Scooped by Wendy Forbes
Scoop.it!

Chefs+Tech: New Updates Make Facebook Messenger a Sweet Spot for Restaurants

Chefs+Tech: New Updates Make Facebook Messenger a Sweet Spot for Restaurants | Tourism Social Media | Scoop.it
Editor's Note: In September we announced that Skift was expanding into food and drink with the addition of the Chefs+Tech weekly newsletter. We see this as
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Expedia takes a trip into Virtual reality | Springwise

Expedia takes a trip into Virtual reality | Springwise | Tourism Social Media | Scoop.it
The global travel giant has showcased its new VR service which lets customers take a virtual tour of hotel rooms before booking
more...
No comment yet.
Rescooped by Wendy Forbes from Social Media Consultant for Hotels
Scoop.it!

Social Media Growth Will Energize New Hotel Revenue

Social Media Growth Will Energize New Hotel Revenue | Tourism Social Media | Scoop.it
All Hoteliers with a real backbone look at profitability and how it impacts property value. One challenge for many years has been raising customer acquisition costs. The Hotel Industry is known for its complexity and fragmented structure. A hotel can be owned, operated, branded and asset managed by four different entities and needing that many…

Via Are Morch
more...
No comment yet.
Suggested by Sarah Came
Scoop.it!

Five pre-stay communication techniques to help improve your guest experience

Five pre-stay communication techniques to help improve your guest experience | Tourism Social Media | Scoop.it
We’ve outlined five quick and effective strategies you can use to communicate with your guests before they arrive to improve the quality of their stay.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Condé Nast Is Hiring a Snapchat Team to Crank Out More Discover Content

Condé Nast Is Hiring a Snapchat Team to Crank Out More Discover Content | Tourism Social Media | Scoop.it
Wired, GQ and Self are getting channels upping the amount of Snapchat content they produce as part of the deal.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

It's Time to Rethink the Travel Instagram Aesthetic

It's Time to Rethink the Travel Instagram Aesthetic | Tourism Social Media | Scoop.it
Can you imagine being the junior PR person vetting requests for big hotel chains and travel companies? People amass themselves a few thousand followers — l
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Tourism Boards Still Aren't Sold on 360-Degree Destination Videos

Tourism Boards Still Aren't Sold on 360-Degree Destination Videos | Tourism Social Media | Scoop.it
Whether it's in a Facebook newsfeed or on a trade show floor, 360-degree videos have been increasing in numbers over the past two years. Tourism boards and
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Holiday Inn Focuses On 'Smiles'

Holiday Inn Focuses On 'Smiles' | Tourism Social Media | Scoop.it
InterContinental Hotels Group’s Holiday Inn brand is launching a multimillion-dollar campaign focusing on the thoughtful touches that make its guests smile. 
more...
Suzi Nelsen's curator insight, April 6, 5:47 PM
Total believer in the practice of helping client's smile.
 
Scooped by Wendy Forbes
Scoop.it!

Brands are creating Snapchat 'Shows' with dreams of getting on Discover

Brands are creating Snapchat 'Shows' with dreams of getting on Discover | Tourism Social Media | Scoop.it
Marriott Rewards is one of the early partners.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Marriott Created Its Own Snapchat TV Show

Marriott Created Its Own Snapchat TV Show | Tourism Social Media | Scoop.it
On Thursday, March 30, Marriott International debuted the first episode of its newest content marketing endeavor: a three-minute "snapisode" called "Six Da
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

What part of the hotel experience is the most talked about on social media?

What part of the hotel experience is the most talked about on social media? | Tourism Social Media | Scoop.it
Consumption and relaxing are the most popular activities that hotel guests will post about on social media, rather than ranting about staff.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Holiday Inn Express Positions Its Guests As 'Readiest'

Holiday Inn Express Positions Its Guests As 'Readiest' | Tourism Social Media | Scoop.it
InterContinental Hotels Group’s Holiday Inn Express brand is partnering with Jukin Media in a series of vignettes that show how the hotel helps guests go from being ready to being readiest.
more...
No comment yet.