"This new, free Skift presentation, “Social Media Trends for Tourism Boards,” was presented by our data analyst Joyce Manalo at the Social Media Tourism Symposium in Nashville earlier this month, and contains the state of social media, case studies from six top tourism boards, and upcoming trends."
The video called “I Hate Thailand” drew more than 1 million views within days of being posted last week.
But it turned out the clip was produced by Thailand’s tourism authority, using a counterintuitive strategy to attract tourists after the country’s image was battered by a military coup in May and the brutal murders of two British tourists on an idyllic beach in September.
Aloft Hotels target the Gen C guests: the hotel websites are easy to access from any connected device and booking is very simple. The rooms are modern, fresh and well equipped with modern technologies. They are affordable and comfortable. Aloft offers tech-savvy space with an urban look and buzzing bar scene in the open lobby.
The Country Brand Index 2014-15 report includes an overall ranking of the 75 countries, rankings by dimension, complete perception dashboards for the top five country brands, regional leaders and averages and 'ones to watch' for the future. It will be of primary value to country brand managers, tourism, trade and investment experts keen to understand the levers they can pull for competitive advantage. But it also provides valuable insights for professional brand managers and leaders seeking to further harness country of origin associations for corporate and consumer brands.
2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets.
"Few destinations offer you as many choices as Spain. Whatever kind of experience you want to have on your holiday, this country will give you more of what you need and more than you could imagine. That’s just how Spain is."
I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend.
The hotel guest probably never knew what hit him. When he tried to get online using his five-star hotel’s WiFi network, he got a pop-up alerting him to a new Adobe software update. When he clicked to accept the download, he got a malicious executable instead. What he didn’t know was that the sophisticated attackers…