The Internet, experts said, was going to kill travel agents. In the nineties, airline and hotel executives gleefully dreamed of cutting out the middleman, saving on commissions, and creating direct relationships with their customers. Instead they got OTAs (online travel agents), whose dominance has led to even higher mass travel [...]
Instagram's advertising product has received a significant upgrade that will appeal to travel marketers of all kinds: it's called Carousel Ads. Rather than one image sitting in the standard Instagram scroll, small buttons will appear below ads with multiple images. Users can then swipe to experience the other images, with a final screen featuring a call-to-action that promises to create an actual conversion funnel for advertising on the visual photography medium that is Instagram. The company says it is trying to replicate the feeling of a multi-page magazine spread with the inherent tracking advantages that a digital experience provides. The viability of these units for travel greatly depends on the cost, which is dependent on engagement. If the conversions are low, then the unit, may not be financially viable for travel marketing. Read more on the Instagram business blog.
It's never a good idea to connect to the public WiFi network at a hotel (or anywhere else for that matter), but here's yet another reason why travelers should be careful - a new report found that the WiFi router used by most hotels is vulnerable to h...
With decreasing attention span of online audiences it is all about fast, effective and effortless content consumption. In-tweet services and options meet this challenge. Here are examples on using in-tweet slides, video and twitter cards in tourism marketing - with very encouraging analytics results. Plus: some research on how greater players use it and on options to come very soon.In a recent post I wrote about in-tweet slides from SlideShare to increase awareness. In the meantime, we posted several presentations for hotels and vacation providers in Germany and for a Germany travel agency on
It’s hot, the water’s warm, and blue skies stretch as far as the eye can see. Which actually isn’t very far at all since, all sensory evidence to the contrary, we’re indoors — clustered inside a giant plastic globe in one of the oldest industrial centers of Northern Europe. Welcome to the world of “fake vacations,” as documented by Austrian photographer Reiner Riedler.
Brand USA has fielded a study in Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Korea and the United Kingdom to better understand the influence and importance of various traits on travel decisions. The desire to visit the U.S. is most strongly driven by natural landscapes and cultural landscapes while Australia attracts visitors for its beautiful natural landscapes and beaches. Spain's special events draw the interest of travellers while Italy and France are known for their cultural and historical attractions. Natural features and landscapes are the top draw for most markets, followed often by cultural attractions. While dining is not considered the strongest attraction for any country, travellers interested in visiting Italy are the most likely to be motivated by food. U.S. visitors are the least likely to be motivated by its food. Click here for more information.
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