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'Moving clocks forward will boost Scottish tourism'

'Moving clocks forward will boost Scottish tourism' | Tourism Social Media | Scoop.it

Moving the clocks forward a month earlier would be good for tourism, benefit people’s health and save money on heating, according to the chairman of Visit Scotland.

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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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You are missing real opportunities - linking Social Media to the real world

You are missing real opportunities - linking Social Media to the real world | Tourism Social Media | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
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KLM Airlines' Lost & Found Dog Is a Fake Marketing Stunt

KLM Airlines' Lost & Found Dog Is a Fake Marketing Stunt | Tourism Social Media | Scoop.it
As it turns out, the "lost and found dog" that appeared in an adorable KLM Airlines video is not an actual service the company provides.
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Rescooped by Wendy Forbes from Social Media Latest Trends
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26 Creative Ways to Publish Social Media Updates

26 Creative Ways to Publish Social Media Updates | Tourism Social Media | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.

Via Mike Cunningham
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Air New Zealand and Tourism Australia Show How Easy It Is to Go Down Under

Air New Zealand and Tourism Australia Show How Easy It Is to Go Down Under | Tourism Social Media | Scoop.it
How long does it take to fly from the United States to Australia? According to Air New Zealand, not as long as most Americans think.
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Price, reviews, ratings and the business traveler: Hotel pricing in a social world

Price, reviews, ratings and the business traveler: Hotel pricing in a social world | Tourism Social Media | Scoop.it
Understanding how consumers use online information, alongside price, to make a purchase decision will help hoteliers better position their product.
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Travel brands’ websites failing to inspire

Travel brands’ websites failing to inspire | Tourism Social Media | Scoop.it
Sites are proving uninspiring as a source of ideas, report finds. 
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Rescooped by Wendy Forbes from Social Media Coaching for Hotels
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Hotels that ignore Social Media also ignore the Customer Experience

Hotels that ignore Social Media also ignore the Customer Experience | Tourism Social Media | Scoop.it

Via Are Morch
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Rescooped by Wendy Forbes from Hotel Marketing
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Three marketing strategies hotels can steal from Airbnb

Three marketing strategies hotels can steal from Airbnb | Tourism Social Media | Scoop.it

With no real room inventory, Airbnb has become masters of digital marketing, creating a powerful combination of earned, owned, and paid media to sell the brand. In particular, the company’s “owned media” strategy — its approach to its website, social media, and blog — offers valuable lessons for hotel marketers. Here are three things that hotels can learn from Airbnb.


Via WIHPhotel
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WIHPhotel's curator insight, September 19, 12:43 AM

1. Using the uniqueness of location

2. Storytelling through guest experience

3. Crowdsource content from guests and fans

Rescooped by Wendy Forbes from An eye on the Travel industry
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Do travel bloggers actually have direct influence on consumer decisions?

Do travel bloggers actually have direct influence on consumer decisions? | Tourism Social Media | Scoop.it
A recent Nielsen report explores the always-important and ever-evolving question of what content types influence consumer decisions the most. So does expert content from travel bloggers have any actual impact on the purchase process?

Via ThomasTravel
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Gogo and T-Mobile team up to offer free in-flight texting

Gogo and T-Mobile team up to offer free in-flight texting | Tourism Social Media | Scoop.it
Gogo has teamed up with T-Mobile to allow passengers to make use of free in-flight texting and Visual Voicemail on Gogo-equipped aircraft in the US.
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Tour Luxury Resorts Before You Arrive Using Google Maps

Tour Luxury Resorts Before You Arrive Using Google Maps | Tourism Social Media | Scoop.it
Digital team of luxury experts 'Destinology' explore potential accommodations via Google Maps
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Fall tourism rising: Fewer crowds, nice weather

Fall tourism rising: Fewer crowds, nice weather | Tourism Social Media | Scoop.it
Fall used to be off-peak for tourism everywhere except New England and other fall foliage destinations. But autumn tourism is rising, with traditional summer hotspots increasingly busy September through November.
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What Buying Airline Tickets Through Twitter Will Look Like

What Buying Airline Tickets Through Twitter Will Look Like | Tourism Social Media | Scoop.it
Taking advantage of flash deals for flights could soon be as easy as a few clicks on Twitter, which yesterday announced a pilot of its new "Buy" button.
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Where do you book a hotel in a week? New app has vacancies

Where do you book a hotel in a week? New app has vacancies | Tourism Social Media | Scoop.it
HotelTonight, the first mobile-only hotel reservations app, released a new version that provides hotel bookings up to seven days in advance.
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Best Luxury Travel Bloggers 2014

Best Luxury Travel Bloggers 2014 | Tourism Social Media | Scoop.it
Here are the best luxury travel bloggers for 2014, nominated by USA Today. The best of the best, these luxury travel bloggers include JustLuxe, Mrs. O Around the World, Pursuitist, Luxury Travel Mom and many more.
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Most Pinned Travel Photos

Most Pinned Travel Photos | Tourism Social Media | Scoop.it

Cool pools, scenic roads, and fairy-tale-like villages are among the most popular T+L images on Pinterest

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The Selfie As Ad Format

The Selfie As Ad Format | Tourism Social Media | Scoop.it

Lufthansa, for example, is using the new unit as part of its “Nonstop you” campaign this fall focusing on customer service and leisure travel. It allows users to literally “picture themselves” at various travel destinations using their smartphones and send out the Lufthansa-branded selfies via social media.

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Rescooped by Wendy Forbes from LGBT Online Media, Marketing and Advertising
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Want to Reach Lesbian, Gay and Bisexual Internet Users? Use Facebook (Not Twitter)

Want to Reach Lesbian, Gay and Bisexual Internet Users? Use Facebook (Not Twitter) | Tourism Social Media | Scoop.it

More than half of U.S. gay, lesbian and bisexual internet users have Liked a business page on Facebook, and four in five have clicked on a Facebook ad, reveals new data. A June 2014 study by Community Marketing Inc found that 88 percent of lesbian and bisexual female internet users and 79 percent of gay and bisexual males in the United States used Facebook for personal communications. 


Via Matt Skallerud
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Travel reviews have major effect on hotel conversion rates and pricing

Travel reviews have major effect on hotel conversion rates and pricing | Tourism Social Media | Scoop.it
Anecdotally, most hoteliers will agree that travel reviews and online user generated content are important for business.
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Feature: Kenya turns to social media to promote tourism

Kenya is set to use social media to promote its tourism industry that is currently on its knees due to security challenges posed by terrorist attacks.
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Travel bookings by mobile on the rise in share and value

Travel bookings by mobile on the rise in share and value | Tourism Social Media | Scoop.it
some interesting findings in a report on the increased use of mobile devices for planning and buying travel from performance advertising company Criteo
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At hotel for cyclists, guests can ride right up to reception

At hotel for cyclists, guests can ride right up to reception | Tourism Social Media | Scoop.it
Japan's Hotel Cycle is making cyclists feel more welcome, with accommodation designed especially for bike-riding tourists.
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Rescooped by Wendy Forbes from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Marriott keeps eyes on millennials

As Marriott looks to bulk up its portfolio during the next three years, the company aims to best serve the needs of younger travelers who will continue to make up a bigger piece of the workforce.

Via ALBERTO CORRERA
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Apple Watch is the new hotel room key

Apple Watch is the new hotel room key | Tourism Social Media | Scoop.it
Buried amid all the hype and hoopla over the upcoming new Apple Watch is a possible game changer for travelers everywhere: the era of losing your hotel cardkey may soon be extinct. Starwood Hotels ...
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Apple Watch: What it could mean for airports and airlines

Apple Watch: What it could mean for airports and airlines | Tourism Social Media | Scoop.it
FTE explores how airports and airlines could make use of the new Apple Watch and Apple Pay to improve the passenger experience.
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