Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
With no real room inventory, Airbnb has become masters of digital marketing, creating a powerful combination of earned, owned, and paid media to sell the brand. In particular, the company’s “owned media” strategy — its approach to its website, social media, and blog — offers valuable lessons for hotel marketers. Here are three things that hotels can learn from Airbnb.
A recent Nielsen report explores the always-important and ever-evolving question of what content types influence consumer decisions the most. So does expert content from travel bloggers have any actual impact on the purchase process?
Fall used to be off-peak for tourism everywhere except New England and other fall foliage destinations. But autumn tourism is rising, with traditional summer hotspots increasingly busy September through November.
Here are the best luxury travel bloggers for 2014, nominated by USA Today. The best of the best, these luxury travel bloggers include JustLuxe, Mrs. O Around the World, Pursuitist, Luxury Travel Mom and many more.
Lufthansa, for example, is using the new unit as part of its “Nonstop you” campaign this fall focusing on customer service and leisure travel. It allows users to literally “picture themselves” at various travel destinations using their smartphones and send out the Lufthansa-branded selfies via social media.
More than half of U.S. gay, lesbian and bisexual internet users have Liked a business page on Facebook, and four in five have clicked on a Facebook ad, reveals new data. A June 2014 study by Community Marketing Inc found that 88 percent of lesbian and bisexual female internet users and 79 percent of gay and bisexual males in the United States used Facebook for personal communications.