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Google+ Local and Google Places for Hotels - The Ultimate Guide

Google+ Local and Google Places for Hotels - The Ultimate Guide | Tourism Social Media | Scoop.it
Google has made a mess of things with all of their Google Local pages, maps, and products. In this article, we break it all down and offer instructions.

Via Luis Costa
Wendy Forbes's insight:

Good descriptions of what the heck is going on with Google. It's a mess and this post at least helps make sense of it. 

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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Travel bookings by mobile on the rise in share and value

Travel bookings by mobile on the rise in share and value | Tourism Social Media | Scoop.it
some interesting findings in a report on the increased use of mobile devices for planning and buying travel from performance advertising company Criteo
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At hotel for cyclists, guests can ride right up to reception

At hotel for cyclists, guests can ride right up to reception | Tourism Social Media | Scoop.it
Japan's Hotel Cycle is making cyclists feel more welcome, with accommodation designed especially for bike-riding tourists.
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Rescooped by Wendy Forbes from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Marriott keeps eyes on millennials

As Marriott looks to bulk up its portfolio during the next three years, the company aims to best serve the needs of younger travelers who will continue to make up a bigger piece of the workforce.

Via ALBERTO CORRERA
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Apple Watch is the new hotel room key

Apple Watch is the new hotel room key | Tourism Social Media | Scoop.it
Buried amid all the hype and hoopla over the upcoming new Apple Watch is a possible game changer for travelers everywhere: the era of losing your hotel cardkey may soon be extinct. Starwood Hotels ...
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Apple Watch: What it could mean for airports and airlines

Apple Watch: What it could mean for airports and airlines | Tourism Social Media | Scoop.it
FTE explores how airports and airlines could make use of the new Apple Watch and Apple Pay to improve the passenger experience.
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Marriott launches healthy food vending machine

Marriott launches healthy food vending machine | Tourism Social Media | Scoop.it
As hotels cut back on room service, what's a traveler to do at meal time? Marriott has teamed up with Chicago-based Farmer's Fridge to launch one solution: a vending machine stocked with supremely healthy meal options like kale-and-quinoa salads and Greek yogurt-and-berry bowls.
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Rescooped by Wendy Forbes from MarketingHits
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Once Upon a Tweet: How to Define Your Brand Through Story Telling on Social Media

Once Upon a Tweet: How to Define Your Brand Through Story Telling on Social Media | Tourism Social Media | Scoop.it
Embrace storytelling for your social media channels with a defined strategy, not nebulous guff.


Marketing has moved on, the traditional sales funnel on the verge of extinction. Instead, consumers are using social media to engage with your customer services team, to research products and services and to share opinions about you with other consumers.

It’s the customer’s journey now. 



Via Brian Yanish - MarketingHits.com
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Southwest Airline introducing new look, without jettisoning the past

Southwest Airline introducing new look, without jettisoning the past | Tourism Social Media | Scoop.it
The new look will be rolled out over seven years. It will be built around a new logo: a heart featuring Southwest's red, gold and blue color scheme .
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When lighting up social media with kindness proves a better way to engage

When lighting up social media with kindness proves a better way to engage | Tourism Social Media | Scoop.it
This is a story of how a little human kindness created a bigger social buzz for a hotel than pushing rooms on Twitter and Facebook could ever have done
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Booking travel on mobile devices: The Real Story

Booking travel on mobile devices: The Real Story | Tourism Social Media | Scoop.it
New travel booking behavioural changes can largely be attributed to the rise of mobile devices. But is all what it seems at first glance?
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IHG's Even Hotels offers wristbands for room entry, purchases

InterContinental Hotels Group's Even Hotels will let guests purchase waterproof wristbands that will enable keyless hotel-room entry as well as cashless transactions, reflecting the new, wellness-oriented hotel brand's efforts to appeal to particularly active guests. 

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The Hotel Booking App That Could Change How You Book

The Hotel Booking App That Could Change How You Book | Tourism Social Media | Scoop.it
Founded by some former Expedia execs, the new hotel booking app Roomlia aims to create an ideal user experience on both sides — for users and hotels alike.
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As digital media now primarily consumed on mobile, brands must keep up

As digital media now primarily consumed on mobile, brands must keep up | Tourism Social Media | Scoop.it
comScore has released its latest report looking at the digital media consumption habits of American consumers, offering yet another reminder that brands must keep up in order to maintain mindshare.
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Do travel bloggers actually have direct influence on consumer decisions?

Do travel bloggers actually have direct influence on consumer decisions? | Tourism Social Media | Scoop.it
A recent Nielsen report explores the always-important and ever-evolving question of what content types influence consumer decisions the most. So does expert content from travel bloggers have any actual impact on the purchase process?

Via ThomasTravel
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Gogo and T-Mobile team up to offer free in-flight texting

Gogo and T-Mobile team up to offer free in-flight texting | Tourism Social Media | Scoop.it
Gogo has teamed up with T-Mobile to allow passengers to make use of free in-flight texting and Visual Voicemail on Gogo-equipped aircraft in the US.
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Tour Luxury Resorts Before You Arrive Using Google Maps

Tour Luxury Resorts Before You Arrive Using Google Maps | Tourism Social Media | Scoop.it
Digital team of luxury experts 'Destinology' explore potential accommodations via Google Maps
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Fall tourism rising: Fewer crowds, nice weather

Fall tourism rising: Fewer crowds, nice weather | Tourism Social Media | Scoop.it
Fall used to be off-peak for tourism everywhere except New England and other fall foliage destinations. But autumn tourism is rising, with traditional summer hotspots increasingly busy September through November.
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What Buying Airline Tickets Through Twitter Will Look Like

What Buying Airline Tickets Through Twitter Will Look Like | Tourism Social Media | Scoop.it
Taking advantage of flash deals for flights could soon be as easy as a few clicks on Twitter, which yesterday announced a pilot of its new "Buy" button.
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The Hotel Room Key of the Future

The Hotel Room Key of the Future | Tourism Social Media | Scoop.it

While there are still some scattered hotels where one can still find a physical key with a keychain, the vast majority of the world’s hotel properties use the keycard. That could soon change, however.


By Alexander Britell


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MMGY: Affluent Americans to travel more, spend more

A new report from MMGY Global shows that 20% of Americans with household incomes above US$125,000 plan to travel more in the coming year and 50% are willing to pay more for high-quality lodging. Here...
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TripAdvisor sheds light on what drives a hotel booking

TripAdvisor sheds light on what drives a hotel booking | Tourism Social Media | Scoop.it
Some fascinating global data from the folk at TripAdvisor, released as part of a presentation made in China this week.
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Rescooped by Wendy Forbes from eTourism Trends and News
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How social media feedback helps to redefine hotel branding

here are over 45 thousand hotel marketers around the world, making competition for attention and business in the industry, fierce. Cutting edge hoteliers and their marketing teams were quick to spot value in social media.


Social media is an ever changing process of staying connected. What started out with limited instant messaging over two decades ago has grown into Google+, Facebook, Instagram, Snapchat, Twitter, YouTube, Vine and so on. Consumers and business owners alike are aware of the power of feedback on social media. The comment, rating or feedback sections of business pages are frequently the first tab clicked and the most thoroughly read. What does this near-obsession with feedback have to do with hotel branding? The answer is more than you might imagine.


Via Roland Schegg
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Browser Extension Tells You Wi-Fi Speed at Hotels Before You Book

Browser Extension Tells You Wi-Fi Speed at Hotels Before You Book | Tourism Social Media | Scoop.it
A browser extension launched Monday wants to help travelers avoid the hassle of bad Internet connections by adding information about hotel Wi-Fi speeds.
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Hotels Make Taking a Selfie an Entire Vacation Experience

Hotels Make Taking a Selfie an Entire Vacation Experience | Tourism Social Media | Scoop.it
Selfie vacation packages are now offered at hotels around the world.
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Full-body scanners? One day entire jetliners might be scanned

Full-body scanners? One day entire jetliners might be scanned | Tourism Social Media | Scoop.it
Some day security screening may not end when you board your plane.
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