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Raising money to raise the dead is the aim of a trio of Australians intent on building a New Zealand-based zombie tourism company. Apocalypse Events Ltd was founded in February, and is gearing up to stage its first zombie apocalypse somewhere in Auckland in the coming months, with paying customers taking up roles as either the last remnants of humanity fighting for their survival, or one of the blood-thirsty horde trying to gorge on them.
Reports this weekend from AllThingsD point to Tumblr being acquired by Yahoo for nearly $1.1 billion. Although popular, Tumblr has yet to become a necessary part of any brand’s content strategy, the way way Pinterest or Twitter have.
The Pocono Mountains Visitors Bureau (PMVB) held their 19th Annual Tourism Day yesterday at the newly renovated Bushkill Inn & Conference Center under the theme, “The Power of the Brand.”
In the United States the upcoming Memorial Day weekend signals an important time on the hotel industry calendar--the start of summer vacation season. Are you ready for an influx of leisure travelers this summer?
Pinterst now goes beyond a place to pin pretty pictures. Now our favorite site for collecting recipes and planning design projects allows brands to insert useful information into their pins.
This new campaign builds on the 2012 launch of Tonga as 'the True South Pacific', and shows the unique natural beauty, culture and holiday experiences available across the 176 islands within the Kingdom of Tonga.
All flights are not created equal. Routehappy is a new kind of flight search. Find the happiest flight for the lowest price! Happiness Scores reveal shorter flights with better planes, seats, amenities, and flyer ratings.
Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be.
State tourism officials are taking advantage of the blockbuster success of “Iron Man 3.”Much o f the movie was filmed in North Carolina. Filmmakers transformed coastal Wilmington, small-town Rose Hill and suburban Cary into California, Tennessee, Florida and even Afghanistan for the high-tech adventure.
Via Penny
Has social media obviated the need for some or all of these? After all, anyone can tweet, anyone can start a blog (that's for sure!), anyone can set up a Facebook page, pin it to Pinterest, and share photos on Instagram. So do we need all that traditional marketing stuff?
It’s time to hire your content marketing chief, a.ka. marketing maven, and you’ve got a big problem. For one, you’ve never hired a content marketer. Secondly, you’re not exactly sure what a marketing maven is. Finally, you have little or no idea as to what a content marketer’s skill sets should be.
For years, most hotel restaurants could easily be dismissed as unremarkable and unsurprising, their menus seemingly unchanged from year to year. But lately, they have been following the lead of upscale restaurants and offering ingredients grown or produced nearby.
Local business directory and review site Yelp and Choice Hotels have kicked off a new marketing campaign designed to position the lodging chain as the “Official Hotel of Summer.”
The centerpiece of the campaign is a custom-branded “Official Hotel of Summer Road Trip Guide,” that resides on the Yelp Web site. It allows vacationers traveling by car to plan road trips in various locations around the country.
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Thank God for Texans and their money. Texans help explain the 3.3 percent growth of leisure and hospitality wage jobs over the past year, say hospitality executives. The situation offers a big, "nnaahhh, so there!" to those who whined about the state Tourism Department choosing an ad agency based in (gasp!) Austin. As in Texas.
If HuffPostTravel can declare that the "Old Travel Show is Dead, Long Live the New York Travel Festival," then we might be right in declaring that "Travel Destination Articles Are Dying, Long Live Social Media Travel Content."
Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats.
More New Mexicans are expected to hit the road this summer. According to the 2013 Garrity Perception Survey, released Thursday, the state should see an increase of 11 percent in 2013 for in-state trips.
Fans of the province will be creating their dream Nova Scotia road trips with a new Facebook contest, for a chance to have their dream come true. Nova Scotia tourism launched its Hit the Road With Me contest today, May 13, tempting potential visitors with a grand prize road trip to Nova Scotia, valued at up to $10,000.
A BBC reporter from Afghanistan, travel photographer from Brazil and adventure tour guide from Canada are among the finalists heading Down Under to compete in the final stage of Tourism Australia's Best Jobs in World contest.
The 18 finalists from 12 countries will fly to Australia next month for a final round of challenges to be elected for Tourism Australia's Best Jobs in the World.
While most people who have witnessed a trolling in action know not to feed into it, the Bouzaglos seem to have failed that social media lesson.
86 Percent Plan to Travel for Leisure This Summer and 30 Percent Planning Trips for Memorial Day Weekend
Rather than become disillusioned with social media, because there’s no denying the millions of people buying and conversing online, the question remains: What is the best way to reach them? BlackEnterprise.com has outlined five reasons your brand’s social media strategy isn’t working, and what you can do to improve it:
When it comes to social media, male and female behavior is very different.
Gift certificates - rarely mentioned in the travel industry as a marketing tool but apparently they are the most-wanted gifts by women and the third-most wanted by men.
While we’re all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate. People are classified as extraverts or introverts, sensing or intuition, thinking or feeling, and judging or perceiving. CPP has taken it a step further and applied it to social media platforms and users.
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