In today's vast and increasingly complex digital marketing landscape, travel brands now have more ways than ever to target, reach and engage niche audiences. This is largely due to the abundance of data and the variety of strategies, channels and tactics available in the digital space. With so many options also comes the challenge for marketers of identifying and executing best practices in the digital market space, rather than merely trying to keep pace with industry trends. The steepest of these challenges is the rapidly evolving nature of digital travel marketing’s many platforms and channels, and how brands can best understand and synthesise the infinite amount of information they provide about their desired audiences and how best to engage them. This article outlines how to build a digital marketing platform on pillars of best practices - proven approaches, strategies and tactics to master some of the most critical areas in the space: native, video, social, mobile and email.
If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently spoke with Skift about opportunities for hotels in the mobile space, and — not surprisingly — the importance of using mobile platforms like Facebook and its …
Last week we launched the latest report in our Skift Research Reports service, A Deep Dive Into Facebook’s Impact on Travel. Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend. Retargeting is perhaps the most important part of the advertising puzzle for the Facebook …
This Huffington Post article outlines twelve of the best travel sites of 2017, popular with travel bloggers and backpackers alike. These apps take care of every part of the travel process, from finding the cheapest flight to planning day-to-day activities. Among the examples include:
Sygic Travel - lays out attractions by city on a map. Click on each one for a description and a list of tours which can be booked on the spot.
Utrip - this site creates a day-by-day itinerary tailored to your interests, factoring in desired destination, budget and factors such as dining, history, shopping and saving money.
Roadtrippers - includes an interactive map of restaurants, attractions, hotels, natural wonders and 'weird stuff' along your road trip route.
TripIt - keeps details for your flights, hotels, car rentals, restaurant reservations and other travel plans in one clean, convenient place so they can be accessed with ease.
One of the most common questions or challenge we experience today from small Hotels and businesses is ‘How do we measure Social Media ROI?’. The ultimate goal for Social Media ROI Making meaningful connections with customers in their moments of interest and need. Hotels and small businesses win micro-moments by being there, being useful, and…
The ideal hotels for Generation Z combine personalized, authentic local experiences and the ability to integrate technology. "If there's no technology, they feel like it's not connected to them, but if it feels too technical, then it's meant for someone else," said Justin Colombik, senior designer at Puccini Group.
Today we are launching the latest report in our Skift Research Reports service, A Deep Dive Into Facebook’s Impact on Travel. Facebook has become far more than a social network as it continues to expand its reach into everything digital with Instagram, Facebook Messenger, WhatsApp, Oculus and other integrated widgets and apps such as shopping, …
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