Tailored Audiences is about giving the marketer the ability to decide who to target based on external data, and it is bought through Twitter’s new ad partners. While the decisioning is not real-time as such (my company, Chango, sends the list of targeted individuals to Twitter every 24 hours, for example), it should be seen as a new addition to the programmatic marketing family.
Social networking already reaches nearly 1 in 4 people around the world, or 1.73 billion people. And, according to a new eMarketer reporter, that number is expected to rise to 2.5 billion by 2017. Clearly, the industry is in constant transition, and next year it will evolve again, with a focus squarely on images.
Naturally, there's no better way to plan a trip than by scouring blogs and articles for tips and perhaps a lesser-known recommendation on sites to see — gone is the day of printed travel guides. The travel industry is estimated to be $300 billion in the U.S. alone, which means people are visiting a lot of places — but as always, some locations are more popular than others. Search data from Bing reveals the places people in the U.S. desire to visit.
The Philippines is unlikely to hit its target of five million tourists this year due to damage caused by twin disasters, a tourism official said Saturday.
Killer Super Typhoon Haiyan hit on November 8 and a 7.1-magnitude earthquake on October 15, causing devastation in tourist areas which resulted in many cancelled reservations, said Domingo Enerio, chief of the government's Tourism Promotions Board.
When over 50,000 people gathered in London earlier this month, it could only mean one thing: the World Travel Market (WTM) had arrived. This massive event brings the travel and tourism industry together to network, negotiate and discover the latest industry research and trends, such as the new findings from the WTM 2013 Industry Report and WTM Global Trends Report.
Based on results from both reports as well as best practices shared at WTM, ICEF Monitor presents tips and insights that can help work-and-travel providers, educational institutions and agents focus their appeal to prospective students and young travellers.
At first, residents of Albuquerque, New Mexico, where the series is set, were unhappy about the dark, violent spotlight shining on their town. Yet this often disturbing show has been an enormous boon to the city’s tourism economy. The city’s destination marketing organization admits that it was taken by surprise by the sudden popularity and tourism interest.
Increasing demand for immediate communication and the use of social media will heighten the ‘fear of missing out’ – or ‘FOMO’ – driving the desire for broader leisure activities and new experiences, a new domestic tourism study shows.
However, the VisitEngland report implies tourism businesses will miss out if they fail to customise their offer to mobile platforms, make better use of apps and provide potential customers with the best virtual experience on offer to inspire a booking and subsequent word of mouth.
SOCIAL: Not for us to say that some of the brands in travel technology might have an image problem or, err, be considered a bit on the dull side, but your average company in the sector is not exactly a L’Oreal, Apple, Ferrari or Tommy Hilfiger.
The San Francisco Travel Association invites those with holiday stories and photos of "magic hours" spent in the city to submit them on Instagram, Facebook and Twitter and tag them with #MagicHourSF. Entries must be posted between Dec. 2, 2013 and Jan. 2, 2014. Details are available athttp://www.sanfrancisco.travel/magichoursf.
Every year, thousands of Hawaiian tourists choose the small residential town of Kailua over the hustle and bustle of larger resort towns. Even President Barack Obama and his family have made it their yearly holiday vacation destination. Located off the southeast coast of Hawaii, Kailua boasts beachfront properties overlooking pristine white sand beaches. But residents are now asking Hawaii's Tourism Authority to stop promoting the town as an overnight destination.
WITH a target of 28 million tourists for 2014, it’s no wonder that the Malaysian tourism ministry is shelling out 60 billion ringgit in advertising and promotions to be able to meet the goal, a million more than what they plan to achieve by the year’s end.
This real-time research identified that 79% of ILTM Participants voted Facebook as the best form of social media for client engagement, discounting & online discount sites present the biggest challenge for 2014 and 43% of participants are seeing the most growth from the 35-44 age group.