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State: New Mexico ad campaign has 3-to-1 return

"The state Tourism Department’s $1.2 million “New Mexico True” campaign has brought taxpayers $3 for every dollar spent, a success that Tourism Secretary Monique Jacobson said she will use to seek a doubling of her department’s advertising budget."

Wendy Forbes's insight:

Can we finally get our legislators to see the value in spending more money to market NM as a tourism destination? I certainly hope so. 

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Kristelle Siarza's comment, December 20, 2012 10:35 AM
This is incredible. I have such a high regard for Monique and her team.
Wendy Forbes's comment, December 20, 2012 10:36 AM
I agree. They've done a great job with the campaign and in measuring the campaign.
Giulio David's comment, December 21, 2012 4:45 AM
What a great job...
Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Why travel needs to embrace cross-device marketing

Why travel needs to embrace cross-device marketing | Tourism Social Media | Scoop.it
Travel marketing today needs to take account of the multiple devices consumers use to plan, research and buy their trips.
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‘E-tags will fly within a year and digital smartcards could be next’

‘E-tags will fly within a year and digital smartcards could be next’ | Tourism Social Media | Scoop.it
An industry source tells FTE that permanent electronic bag tags will be commonplace within 12 months and could pave the way for a new digital smartcard.
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Turning vacation pics into GIFs, Booking.com lunges for marketing gold - Tnooz

Turning vacation pics into GIFs, Booking.com lunges for marketing gold - Tnooz | Tourism Social Media | Scoop.it
Booking.com has come up with a clever marketing campaign that piggybacks on the social media trends in travel Instagrams shots and animated GIFs.
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Expedia Says It's Serious About Tours and Activities This Time Around

Expedia Says It's Serious About Tours and Activities This Time Around | Tourism Social Media | Scoop.it
Expedia Inc. has flirted with ramping up tours and activities for years but this time around it seems like much more than a tease. There are several signs
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The strange personalities of airlines on Twitter

The strange personalities of airlines on Twitter | Tourism Social Media | Scoop.it
Handling customers' emotional baggage in 140 characters is no small feat -- the perils of airline social media.
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Deborah Zanke's curator insight, August 25, 10:10 AM

I would not want this job! ;)

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Pure Michigan – First Live Virtual Tour | Digital Tourism Think Tank

Pure Michigan – First Live Virtual Tour | Digital Tourism Think Tank | Tourism Social Media | Scoop.it

In the middle of June, Pure Michigan launched the first live virtual tour in Northern America in collaboration with Tom Daldin, host of PBS show Under the Radar. This means that the US state travel promotion agency becomes the first in the United States to host a first-person, real-time interactive web experience using wearable technology. Melbourne, Australia has been the first destination to take advantage of this growing tech, and the first experience offered by Pure Michigan promises to be a memorable one.

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United adds indoor maps and beacon-based wayfinding to app

United adds indoor maps and beacon-based wayfinding to app | Tourism Social Media | Scoop.it
Interactive indoor maps are now available at seven of United’s US hubs, while beacon-enabled wayfinding is being tested at Newark Liberty Airport.
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What's the Value of a Hotel Star Rating in a TripAdvisor World?

What's the Value of a Hotel Star Rating in a TripAdvisor World? | Tourism Social Media | Scoop.it
Do guests understand the meaning of star ratings today when everything is about experiential in hospitality?
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TripAdvisor Takes New Steps Toward Offering the Ultimate Travel Guide App

TripAdvisor Takes New Steps Toward Offering the Ultimate Travel Guide App | Tourism Social Media | Scoop.it
TripAdvisor is making it official and phasing out its separate City Guides app at the end of August as the company has taken further steps to turn its sign
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Carnival Cruise Line expanding social media packages

Carnival Cruise Line expanding social media packages | Tourism Social Media | Scoop.it
Soon you'll be able to get online during your Carnival cruise for just $5 a day — if all you want to do is post pictures to social media.
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Booking.com Finally Gets the Facebook Marketing Breakthrough It Wanted

Booking.com Finally Gets the Facebook Marketing Breakthrough It Wanted | Tourism Social Media | Scoop.it
After years of dismissing Facebook as an ineffective marketing channel, Priceline Group CEO Darren Huston says his brands are "finally" getting good tracti
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Four point check-list to take hotels into the hyper-connected world

Four point check-list to take hotels into the hyper-connected world | Tourism Social Media | Scoop.it
It is apparently not just the preserve of small, independent hotels that are trying to capture the attention of tech-savvy guests.
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In a test, Google Now trials hotel price drop alerts

In a test, Google Now trials hotel price drop alerts | Tourism Social Media | Scoop.it
In a test, Google has prototyped a service that alerts Android users about drops in a hotel rate in the day or so after a reservation is made.
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Panos Fotiadis's curator insight, August 4, 5:19 AM

Google Hotel Booking is moving fast now...

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Can't Decide Where to Vacation Next? Try Fareness.com

Can't Decide Where to Vacation Next? Try Fareness.com | Tourism Social Media | Scoop.it
For flexible flyers, Silicon Valley has devised a whole new way to plan breaks.
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Björn Arvidsson's curator insight, August 28, 10:58 AM

Looks promising, not really ready yet!

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Top 10 business ideas from Travel & Tourism over the last 12 months

Top 10 business ideas from Travel & Tourism over the last 12 months | Tourism Social Media | Scoop.it
We’ve picked out our top ten Travel & Tourism articles from the last 12 months on Springwise, designed to provide you with plenty of fresh inspiration for the future
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5 Tips to Supercharge Your Emails With Instagram and Twitter

5 Tips to Supercharge Your Emails With Instagram and Twitter | Tourism Social Media | Scoop.it
Plenty of ink has been spilled in the ongoing social vs. email marketing debate. The conversation often concludes with a concession that both channels have pros and cons, and as appropriate, marketers should use both.

But in general, ‘use both’ still means separately. The mantra: ‘use email for this and social for that’ is outdated. The fact is, social and email campaigns aren’t a zero sum game and don’t need to exist in silos.

Via Brian Yanish - MarketingHits.com
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Digital Travel Publishers Skip SEO for Social Buzz and Better Content

Digital Travel Publishers Skip SEO for Social Buzz and Better Content | Tourism Social Media | Scoop.it
Last week we released our latest report in the Skift Trends series, The State of Travel Media 2015. Below is an extract. Get the full report here to get ah
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Back to basics - ten tips for travel search marketing [INFOGRAPHIC]

Back to basics - ten tips for travel search marketing [INFOGRAPHIC] | Tourism Social Media | Scoop.it
Okay, so we all know that both leisure and business travellers use the web for researching travel plans.
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Branded hotel apps transforming hallmarks of low-touch luxury: L2 - Luxury Daily - Research

Branded hotel apps transforming hallmarks of low-touch luxury: L2 - Luxury Daily - Research | Tourism Social Media | Scoop.it

According to a new report by L2, nearly 100 percent of luxury hospitality brands offer guests an “in-stay” mobile application for Apple iPhones

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Travel brands developing wearables and virtual reality: don't pop the champagne

Travel brands developing wearables and virtual reality: don't pop the champagne | Tourism Social Media | Scoop.it
Just because something is new and shiny doesn't mean it's going to be an instant success - that's obvious, right?
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Travel marketers losing millions by ignoring data

Travel marketers losing millions by ignoring data | Tourism Social Media | Scoop.it

Each year tourism departments in governments, companies and associations spend millions of tax payer dollars on market research and insights relating to the travel and tourism industry. The challenge is for hotel, tour operator or destination marketing organisations to get their hands on transformative insights - insights that can increase revenue and visitor numbers. The marketers need to understand the report's implications, and then create an effective campaign that is based on real market conditions. Most importantly, they need to incorporate the voice of the customer. Find out more.

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Building digital assets in the tourism industry

Building digital assets in the tourism industry | Tourism Social Media | Scoop.it

It is now time for tourism marketing executives to shift tactical executions to focus more on building and creating content that is owned and to view social media as a means of distribution rather than an online marketing tactic in its own right. Strategies centred around creating a strong online presence for hotels are required. 


  • Content: At the centre of your owned media strategy is content - content should be informative, interesting and compelling.
  • Variety: There should be a variety of content in your owned media strategy.
  • Websites: Too much focus has been on factual and functional brand values rather than emotive brand benefits.
  • Blogs: Blogs with personal stories that talk directly to your personas and their trigger points can result in your brand making it to the consideration set in a competitive market.
  • Email lists: Implement a balanced combination of great stories, videos and imagery as well as genuine offers. 
  • Social media as a distributor to owned content: social media signals mean the search engines pick up on your authority and influence and you will be more likely to be connected with your customers in semantic search. 

Via Tourism Australia
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Back to (five) basics with using Twitter for hotels [INFOGRAPHIC]

Back to (five) basics with using Twitter for hotels [INFOGRAPHIC] | Tourism Social Media | Scoop.it
Apparently some 60 million messages on Twitter had a mention of "hotel" in them over the course of the past year.
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#CentronShorts: The Stories Behind the Shots

#CentronShorts: The Stories Behind the Shots | Tourism Social Media | Scoop.it
 Last December, Instagram announced that it surpassed 300 million active users. Though impressive, it still has a reputation for being frivolous. But with the rise of photo blogging, this seems to be coming to an end.
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Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy

Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy | Tourism Social Media | Scoop.it
Find out how Content Marketer of the Year finalist, Marriott’s David Beebe, is delivering on its influencer marketing strategy – Content Marketing Institute.
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