Tourism Social Media
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Illinois hopes Spielberg's "Lincoln" film will lure tourists

Illinois hopes Spielberg's "Lincoln" film will lure tourists | Tourism Social Media | Scoop.it

With the new film, there's a renewed interest in Abraham Lincoln's life, and nowhere gets you closer than Illinois,'” said Jen Hoelzle, recently appointed deputy director of the Illinois Office of Tourism.

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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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How One Travel Brand Uses Social Media to Reach a Global Audience

How One Travel Brand Uses Social Media to Reach a Global Audience | Tourism Social Media | Scoop.it
In this episode of the Hootcast podcast, we chat with Arnaud de Broves, digital marketing manager at leading hotel operator AccorHotels.
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The ins and outs of where and how people book hotels

The ins and outs of where and how people book hotels | Tourism Social Media | Scoop.it
OTAs remain the dominant booking force for hotels around the world - although some regional quirks illustrate the popularity of apparent old school methods.
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How Can You Connect with Each Generation on Social Media?

How Can You Connect with Each Generation on Social Media? | Tourism Social Media | Scoop.it
Believe it or not, every generation is on social media. Learn how personalized content and targeted brand messages have changed on these platforms.
Via Brian Yanish - MarketingHits.com
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professorsnaffle's comment, March 13, 11:57 PM
Nice I like it
donhornsby's curator insight, March 14, 9:51 AM
Today, each generation has unique patterns and preferences on their favored social platforms, as well as their own ways to engage. That’s why marketers must develop a different form of social content for each generation in order to reach and resonate with that target market.
 
Kenny PIERRE's curator insight, March 14, 7:17 PM
Today, each generation has unique patterns and preferences on their favored social platforms, as well as their own ways to engage. That’s why marketers must develop a different form of social content for each generation in order to reach and resonate with that target market.
 
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Facebook shuffles travel content into City Guides

Facebook shuffles travel content into City Guides | Tourism Social Media | Scoop.it
Facebook has organised some of the travel-related content on the network into a single service known as City Guides.
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Visit Britain Aims To Attract LGBTQ Tourists

Visit Britain Aims To Attract LGBTQ Tourists | Tourism Social Media | Scoop.it

The "Love is GREAT" campaign will incorporate native content stories, videos, cross-platform banners and promotional units, as well as social syndication.

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Millennials 2.0: Gen Z seeks seamless tech, casual vibe

Millennials 2.0: Gen Z seeks seamless tech, casual vibe | Tourism Social Media | Scoop.it

The ideal hotels for Generation Z combine personalized, authentic local experiences and the ability to integrate technology. "If there's no technology, they feel like it's not connected to them, but if it feels too technical, then it's meant for someone else," said Justin Colombik, senior designer at Puccini Group.

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New Skift Research Report: A Deep Dive Into Facebook's Impact on Travel

New Skift Research Report: A Deep Dive Into Facebook's Impact on Travel | Tourism Social Media | Scoop.it
Today we are launching the latest report in our Skift Research Reports service, A Deep Dive Into Facebook’s Impact on Travel. Facebook has become far more than a social network as it continues to expand its reach into everything digital with Instagram, Facebook Messenger, WhatsApp, Oculus and other integrated widgets and apps such as shopping, …
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Northern Norway's Instagram Zero Budget Experience - Digital Tourism Think Tank

Northern Norway's Instagram Zero Budget Experience - Digital Tourism Think Tank | Tourism Social Media | Scoop.it
Evgenia is sharing some insights about how she has been successful in building an impressive following through Instagram, learning from experience.
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4 New Travel Startups Helping Hotels Engage With Guests

4 New Travel Startups Helping Hotels Engage With Guests | Tourism Social Media | Scoop.it
While TripAdvisor organizes information “about” a hotel, other companies can organize information “around” a hotel to provide more services that guests specifically want. During the last year, several startups — Tink Labs (via its Handy brand), As You Stay, iReckon U, and Wyndow, among them — have begun to showcase their wares to hotels worldwide …
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Responding to TripAdvisor hotel reviews – the good, the bad, and the ugly

Responding to TripAdvisor hotel reviews – the good, the bad, and the ugly | Tourism Social Media | Scoop.it
When responding to reviews, some hotel managers hit the nail on the head, and others miss the mark catastrophically. Here, we discuss some real world examples.
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Web hotel reviews overwhelmingly from those sharing the love

Web hotel reviews overwhelmingly from those sharing the love | Tourism Social Media | Scoop.it
Nearly four out of five of all hotel reviews are from guests that have had a satisfactory experience, data from 70 million reviews has shown.
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VisitScotland, United Airlines Collaborate On Campaign Via Posterscope

VisitScotland, United Airlines Collaborate On Campaign Via Posterscope | Tourism Social Media | Scoop.it
VisitScotland, United Airlines Collaborate On Campaign Via Posterscope - 02/13/2017
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Best Western channels Facebook to reach prospective customers | Hotel Management

Best Western channels Facebook to reach prospective customers | Hotel Management | Tourism Social Media | Scoop.it
David Kong, the CEO of Best Western Hotels & Resorts, clues us in on the happenings at his company—from social media and OTAs, to development and Airbnb.
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Digital travel marketing: best practices

Digital travel marketing: best practices | Tourism Social Media | Scoop.it

In today's vast and increasingly complex digital marketing landscape, travel brands now have more ways than ever to target, reach and engage niche audiences. This is largely due to the abundance of data and the variety of strategies, channels and tactics available in the digital space. With so many options also comes the challenge for marketers of identifying and executing best practices in the digital market space, rather than merely trying to keep pace with industry trends. The steepest of these challenges is the rapidly evolving nature of digital travel marketing’s many platforms and channels, and how brands can best understand and synthesise the infinite amount of information they provide about their desired audiences and how best to engage them. This article outlines how to build a digital marketing platform on pillars of best practices - proven approaches, strategies and tactics to master some of the most critical areas in the space: native, video, social, mobile and email.


Via Tourism Australia
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Vagabond Lifestyles's curator insight, March 20, 8:35 AM
... and Tribal marketing biz model
 
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Interview: Facebook's Head of Travel on Hotels Going Mobile

Interview: Facebook's Head of Travel on Hotels Going Mobile | Tourism Social Media | Scoop.it
If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently spoke with Skift about opportunities for hotels in the mobile space, and — not surprisingly — the importance of using mobile platforms like Facebook and its …
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Millennials, dark social, influencers and payola - a cautionary tale for hotels - Tnooz

Millennials, dark social, influencers and payola - a cautionary tale for hotels - Tnooz | Tourism Social Media | Scoop.it
Millennials differ from previous generations by rejecting the megaphone approach to advertising and marketing communications.
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How travel brands are capitalising on YouTube adventure search trend

How travel brands are capitalising on YouTube adventure search trend | Tourism Social Media | Scoop.it
A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.
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Hotel Industry Report Blasts Airbnb, Which Calls Analysis 'Misleading'

Even as Airbnb told the SEC it has raised another $1 billion in funding yesterday -- bringing its total worth to northwards of $31 billion and pushing any IPO plans it

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Adding Up Facebook's Competitive Advantages in Travel

Adding Up Facebook's Competitive Advantages in Travel | Tourism Social Media | Scoop.it
Last week we launched the latest report in our Skift Research Reports service, A Deep Dive Into Facebook’s Impact on Travel. Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend. Retargeting is perhaps the most important part of the advertising puzzle for the Facebook …
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Best travel sites and apps of 2017

Best travel sites and apps of 2017 | Tourism Social Media | Scoop.it

This Huffington Post article outlines twelve of the best travel sites of 2017, popular with travel bloggers and backpackers alike. These apps take care of every part of the travel process, from finding the cheapest flight to planning day-to-day activities. Among the examples include:

 

  • Sygic Travel - lays out attractions by city on a map. Click on each one for a description and a list of tours which can be booked on the spot.
  • Utrip - this site creates a day-by-day itinerary tailored to your interests, factoring in desired destination, budget and factors such as dining, history, shopping and saving money.
  • Roadtrippers - includes an interactive map of restaurants, attractions, hotels, natural wonders and 'weird stuff' along your road trip route.
  • TripIt - keeps details for your flights, hotels, car rentals, restaurant reservations and other travel plans in one clean, convenient place so they can be accessed with ease.

Via Tourism Australia
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Vagabond Lifestyles's curator insight, March 3, 8:23 AM
Awesome tools to plan your next trip around town or around the globe.
 
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How to Future-proof your Hotels Social Media Marketing

How to Future-proof your Hotels Social Media Marketing | Tourism Social Media | Scoop.it
Change refers to a difference in a state of affairs at different points in time. And often change represent a paradigm shift that meets various forms of reactions within the organizations. Social and New Media has for many been a disruptive change that been meet with resistance. For many brands, disruptive behavior and media draw…

Via Are Morch
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Native American Destinations See Surge in Overseas Visitors

Native American Destinations See Surge in Overseas Visitors | Tourism Social Media | Scoop.it
Data from the American Indian Alaska Native Tourism Association (AIANTA) show that the number of international visitors to Native American destinations nearly tripled between 2007 and 2015, from 693,000 to 1,958,000. The organization’s goal is to boost that number above 2.3 million by 2020. AIANTA also reports that in 2015, international visitors to Indian Country supported …
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How Airbnb Turned Steve Jobs' Three-Click Rule Into Design Brilliance

How Airbnb Turned Steve Jobs' Three-Click Rule Into Design Brilliance | Tourism Social Media | Scoop.it
Editor’s Note: This summer while spending the month of July living in an Airbnb rental in Madrid, Spain, Skift’s Editor-in-Chief spoke to Fortune reporter Leigh Gallagher as she reported her book The Airbnb Story. Gallagher’s is the first book dedicated to the phenomenon known as Airbnb. We’ve covered the good and the bad of the brand for the last …
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Phygital tourism is here to change your world - Destination Think! -

Phygital tourism is here to change your world - Destination Think! - | Tourism Social Media | Scoop.it
Phygital tourism blends real and virtual experiences together seamlessly using new technology. Here are some of the consequences for destinations.
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How Holland builds and executes its social media strategy: Tips for destinations of any size - Destination Think! -

How Holland builds and executes its social media strategy: Tips for destinations of any size - Destination Think! - | Tourism Social Media | Scoop.it
At the 2015 Social Media Tourism Symposium in Amsterdam, Tessa Dirks of NBTC Holland Marketing described the pillars of her team's social media strategy.
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