Sam Lessin of Facebook on Thursday morning illustrated precisely why there are two distinct groups emerging in the travel industry. Those that believe there is a future in how the world of social media intersects with travel (such as Facebook), and those who do not.
Four Seasons Hotels and Resorts is showing further social media plasticity with its early embrace of Pinterest’s new “Place Pins” option that allows users to map out previous, planned or fantasized excursions
Sean Blocksidge was five days away from folding his West Australian tour business when a handful of posts on a social media website completely reversed his fortunes.
He'd poured tens of thousands of dollars into traditionally marketing his one-man Margaret River Discovery Company, which provides 4WD tours of the rocky coast and canoeing on the town's famous waterway, but was generating little interest.
Skift : "VisitScotland unveiled its 2014 marketing campaign this week to promote upcoming events such as Ryder Cup and the Commonwealth Games. A set of four ads highlight the “brilliant moments” that are scheduled to happen in the coming year. Celebrities including Olympic champion Sir Chris Hoy, violinist Nicola Benedetti, and Ryder Cup captain Paul McGinley star in the ads."
A new study from Expedia Media Solutions, the advertising sales division of Expedia, Inc., tracks content consumption and sharing patterns before, during and after a trip is booked to help marketers understand...
British Airways launched a new campaign called "Look Up," and you might want to take that advice to get the full experience.
A video ad in London's Piccadilly Circus features a young boy pointing to the sky. If you follow the path of his finger, you'll notice that it's aimed at an actual plane above. The billboard updates in real time, displaying the flight's number and origin.
The new partnership enables users to easily compare hotel prices, availability and traveler ratings - all from Bing's search results page, company also launches new app for Windows 8.1, with Deep Bing SmartSearch integration.
As a result of the partnership, TripAdvisor's price comparison tools, traveler reviews and photos are now embedded into the search engine results display on Bing.com for the first time.
There’s a story that Paul Mabray, co-founder of the Yountville-based social media company VinTank, likes to tell in describing some wineries’ attitudes toward social networks like Facebook and Twitter.
Mabray held a seminar about using those websites as marketing tools for wineries at a conference in Southern California this year. At the end of a discussion about how social media can keep customers buying wine after they leave tasting rooms, someone shouts out, “Why bother? There will be another busload of them tomorrow.”
Happy 10th Anniversary to Philadelphia's LGBT Marketing Campaign. Back on November 13, 2003 Visit Philadelphia (formerly the Greater Philadelphia Tourism Marketing Corporation) launched the "Philadelphia - Get Your History Straight and Your Nightlife Gay" Campaign. Below are the original two ads featuring Ben Franklin and Betsy Ross.
On Wednesday 20th November, Pinterest launched a new expansion of their site’s features called Place Pins. Justin Edmund, a product designer with Pinterest, is quoted as saying that this feature is “designed to combine the beautiful imagery of a travel magazine with the utility of a map online”, but why take a turn towards the travel industry and what exactly are Place Pins?