Tourism Social Media
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Haiti starts mass media tourism campaign in Miami

Haiti starts mass media tourism campaign in Miami | Tourism Social Media | Scoop.it
The Ministry of Tourism and the General consulate of Haiti in Miami started a mass media campaign by purchasing a billboard placement on the I-95 highway in the Miami Dade county area.
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Heathrow partners with Grab to offer app-based F&B pre-order service

Heathrow partners with Grab to offer app-based F&B pre-order service | Tourism Social Media | Scoop.it
Travellers flying from Heathrow Airport can now use the app to pre-order F&B, before collecting their order from a dedicated point within the terminal.
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The rise of Snapchat in tourism marketing

The rise of Snapchat in tourism marketing | Tourism Social Media | Scoop.it

MyTravelResearch.com says you need to be on Snapchat if your main market is youths and travellers in their 20s, especially if you’re trying to attract them in a cost-effective way. Research from MoffettNathanson shows 19.5 million unique female users over 35 in the United States in Q4 2016, up from 4.6 million in the previous year – a rise of 320%. That is momentum. However, Snapchat still only reaches about 8% of the over 35s in the U.S. By comparison 88% of people over 35 are on Facebook, 45% on Instagram, and 42% on Twitter. Furthermore, users over 35 spend about 30 minutes a day on Facebook, versus a mere three minutes on Snapchat. Find out more.


Via Tourism Australia
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#NewMexicoTrue: Sparking State Pride and Wanderlust with Video Storytelling - CrowdRiff

#NewMexicoTrue: Sparking State Pride and Wanderlust with Video Storytelling - CrowdRiff | Tourism Social Media | Scoop.it
How New Mexico combats misconceptions about their state with an overhauled tourism marketing strategy, and exceptional video storytelling.
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Bridging The Gap Between Travel Consumers And Marketers

Bridging The Gap Between Travel Consumers And Marketers | Tourism Social Media | Scoop.it

Understanding travel consumers and their purchasing process is certainly not a day at the beach for marketers. A travel consumer’s journey is extremely complex due to a number of factors. First, it’s important to consider the reasoning behind travel consumers’ interests and behaviors and how they differ across devices. Are consumers researching upcoming trips to take soon or dreaming of a future “bucket list” journey? How long will it take them to actually book a trip? What devices are they using to research their options and what devices are they using to book travel? Travel marketers need to view the entire panorama of possibilities. 

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Air New Zealand trialling social robot at Sydney Airport

Air New Zealand trialling social robot at Sydney Airport | Tourism Social Media | Scoop.it
The thinking behind the trial is to explore how customers react to the robot and to gauge how the robot can assist passengers in an airport environment.
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This New Hotel Chain Is Trying to Win Over Millennials

This New Hotel Chain Is Trying to Win Over Millennials | Tourism Social Media | Scoop.it
Hilton's new hotel brand, Tru by Hilton, isn't explicitly geared at millennials, but it's hard to not see the connection.
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Airports (Like Carriers) Use Twitter to Ease Travelers’ Concerns

Airports (Like Carriers) Use Twitter to Ease Travelers’ Concerns | Tourism Social Media | Scoop.it
“Instead of giant screens and inaudible public address systems,” as one passenger put it, airports, airlines and the T.S.A. are communicating on social media.
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Influencers Blazing A New Trail In Travel Marketing

Influencers Blazing A New Trail In Travel Marketing | Tourism Social Media | Scoop.it
Influencer marketing is transforming the travel market, with a growing number of brands looking to influencers to bring a new emotional and authentic context to their communications.
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RootsRated Labs | Email Marketing Essentials: Content, Quality, and Respect for Your Audience

RootsRated Labs | Email Marketing Essentials: Content, Quality, and Respect for Your Audience | Tourism Social Media | Scoop.it
5 simple tips to make your email marketing program more effective through targeting, content marketing, and list hygiene.
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The 22 Most Cliched Tourist Photos Ever

The 22 Most Cliched Tourist Photos Ever | Tourism Social Media | Scoop.it
To view on mobile, click here. It is a Sunday in the dead of August, and time to take out a well-worn cliche: the most cliched tourist photos list. Much as
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How To Write Headlines That Work

How To Write Headlines That Work | Tourism Social Media | Scoop.it
The right headline can draw in even the most disinterested reader, luring them in to read the rest of your article, email or sales letter. In the sam
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Connecting with communities: Amsterdam Marketing's approach to using emotion in social content - Destination Think! -

Connecting with communities: Amsterdam Marketing's approach to using emotion in social content - Destination Think! - | Tourism Social Media | Scoop.it
Colleen Geske of Amsterdam Marketing outlines successes earned by harnessing the power of emotional connections in social content.
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Business of Loyalty: What the Travel Industry Could Learn From Amazon Prime

Business of Loyalty: What the Travel Industry Could Learn From Amazon Prime | Tourism Social Media | Scoop.it
Editor's Note: Skift's Business Traveler newsletter is now the Business of Loyalty newsletter. In this weekly missive, we'll bring you the same insight int
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Why Social Proofs Is Important For Hotels

Why Social Proofs Is Important For Hotels | Tourism Social Media | Scoop.it
Social proof (also known as the informational social influence) is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. For Hotels, critical factors like reviews and ratings are monitored through effective Reputation Management systems. And for most Hotels, a great online reputation is a very good…

Via Are Morch
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Facebook: Why Hotels Need To Be On It & What To Post

Facebook: Why Hotels Need To Be On It & What To Post | Tourism Social Media | Scoop.it
Posting fresh and engaging content on Facebook will increase your chance to be discovered by more travel shoppers. Get content ideas for what to post.

Via Aris Spanos
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Get social or go home! Tours, activities and attractions need to spread their wings

Get social or go home! Tours, activities and attractions need to spread their wings | Tourism Social Media | Scoop.it
Ahead of the Arival conference, Sparkloft shares ways tour operators and activities providers can leverage social media to drive sales and create buzz
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In-destination is worth billions but without mobile, forget it

In-destination is worth billions but without mobile, forget it | Tourism Social Media | Scoop.it
Major OTAs are finally catching onto the tremendous potential of providing experiences to travelers once they get to a destination.
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From Time Suck to Time Savvy – 19 Ways to Get More Social Fans

From Time Suck to Time Savvy – 19 Ways to Get More Social Fans | Tourism Social Media | Scoop.it
Does your day start like this? Ohh, look at this cool photo on my social feed Yikes, I should really get more photos on my sites & grow m
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Could Virtual Reality Make Travel Planning a Lot Easier?

Could Virtual Reality Make Travel Planning a Lot Easier? | Tourism Social Media | Scoop.it
Cutting-edge tech gurus want to stoke your wanderlust and then satisfy it with a purchase — all from the same device on your head.
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Tourism Australia taps immersive tech to attract travellers 

Tourism Australia taps immersive tech to attract travellers  | Tourism Social Media | Scoop.it

Tourism Australia managing director John O’Sullivan understands all too well the challenge of pleasing today’s digitally savvy travellers. His strategy? A “try before you buy” experience that uses virtual reality and 360-degree images. The major disruption in the tourism industry has been the rapid acceleration of mobile use, especially over the past two years. Tourists are using their mobile phones through the entire journey of the purchase funnel, whether it's searching for destinations and experiences, booking transactions or starting the whole process again when they leave. Find out more.


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How To Easily Manage Your Hotels Social Media Content

How To Easily Manage Your Hotels Social Media Content | Tourism Social Media | Scoop.it
How To Easily Manage Your Hotels Social Media Content

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25 Best Tourism Board Websites in the World in 2017

25 Best Tourism Board Websites in the World in 2017 | Tourism Social Media | Scoop.it
Travelers have an unlimited number of online resources they can use to plan and book their trips. Tourism board websites remain relevant for many travelers
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Hotels May Try to Counter Airbnb's Rise With Bets on Tech

Hotels May Try to Counter Airbnb's Rise With Bets on Tech | Tourism Social Media | Scoop.it
Airbnb isn't hurting hotels today in most markets. Unless it is. STR, the market research firm, confronts that conundrum -- as does the entire hotel indust
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Don’t build your destination’s brand through advertising - Destination Think! -

Don’t build your destination’s brand through advertising - Destination Think! - | Tourism Social Media | Scoop.it
A strong destination brand is made of two things: the experiences people have with your product and the stories they hear about that experience from others.
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