Tourism Social Media
24.0K views | +1 today
Follow
 
Scooped by Wendy Forbes
onto Tourism Social Media
Scoop.it!

Haiti starts mass media tourism campaign in Miami

Haiti starts mass media tourism campaign in Miami | Tourism Social Media | Scoop.it
The Ministry of Tourism and the General consulate of Haiti in Miami started a mass media campaign by purchasing a billboard placement on the I-95 highway in the Miami Dade county area.
more...
No comment yet.
Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
Your new post is loading...
Your new post is loading...
Scooped by Wendy Forbes
Scoop.it!

Digital Tourism & Destination Marketing – Mark Collins – Medium

Digital Tourism & Destination Marketing – Mark Collins – Medium | Tourism Social Media | Scoop.it
In this installment of MAC5 Case Studies, we’re talking about the ever-increasing role of Digital Tourism in the Destination Marketing & Hospitality sector. And for this case study, we have chosen…
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Alexa and Siri are Fighting to Be Your Concierge

Alexa and Siri are Fighting to Be Your Concierge | Tourism Social Media | Scoop.it
Amazon.com Inc.’s battle with Apple Inc. over digital assistants is moving to a new venue: hotel rooms, where Alexa and Siri are both vying to be the voice-controlled platform of choice for travelers.
more...
Ralph Delius's curator insight, March 24, 1:32 PM
This is quite the concept, Alexa and Siri are going to be digital concierge.
Scooped by Wendy Forbes
Scoop.it!

Google Flights Gains Popularity Among Millennials as It Adds Booking Sites

Google Flights Gains Popularity Among Millennials as It Adds Booking Sites | Tourism Social Media | Scoop.it
One in 10 frequent flyers on average in North America start their airfare shopping on Google Flights, according to a survey of nearly 2,500 frequent travel
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

How One Travel Brand Uses Social Media to Reach a Global Audience

How One Travel Brand Uses Social Media to Reach a Global Audience | Tourism Social Media | Scoop.it
In this episode of the Hootcast podcast, we chat with Arnaud de Broves, digital marketing manager at leading hotel operator AccorHotels.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

The ins and outs of where and how people book hotels

The ins and outs of where and how people book hotels | Tourism Social Media | Scoop.it
OTAs remain the dominant booking force for hotels around the world - although some regional quirks illustrate the popularity of apparent old school methods.
more...
No comment yet.
Rescooped by Wendy Forbes from MarketingHits
Scoop.it!

How Can You Connect with Each Generation on Social Media?

How Can You Connect with Each Generation on Social Media? | Tourism Social Media | Scoop.it
Believe it or not, every generation is on social media. Learn how personalized content and targeted brand messages have changed on these platforms.
Via Brian Yanish - MarketingHits.com
more...
professorsnaffle's comment, March 13, 11:57 PM
Nice I like it
donhornsby's curator insight, March 14, 9:51 AM
Today, each generation has unique patterns and preferences on their favored social platforms, as well as their own ways to engage. That’s why marketers must develop a different form of social content for each generation in order to reach and resonate with that target market.
 
Kenny PIERRE's curator insight, March 14, 7:17 PM
Today, each generation has unique patterns and preferences on their favored social platforms, as well as their own ways to engage. That’s why marketers must develop a different form of social content for each generation in order to reach and resonate with that target market.
 
Scooped by Wendy Forbes
Scoop.it!

Facebook shuffles travel content into City Guides

Facebook shuffles travel content into City Guides | Tourism Social Media | Scoop.it
Facebook has organised some of the travel-related content on the network into a single service known as City Guides.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Visit Britain Aims To Attract LGBTQ Tourists

Visit Britain Aims To Attract LGBTQ Tourists | Tourism Social Media | Scoop.it

The "Love is GREAT" campaign will incorporate native content stories, videos, cross-platform banners and promotional units, as well as social syndication.

more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Millennials 2.0: Gen Z seeks seamless tech, casual vibe

Millennials 2.0: Gen Z seeks seamless tech, casual vibe | Tourism Social Media | Scoop.it

The ideal hotels for Generation Z combine personalized, authentic local experiences and the ability to integrate technology. "If there's no technology, they feel like it's not connected to them, but if it feels too technical, then it's meant for someone else," said Justin Colombik, senior designer at Puccini Group.

more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

New Skift Research Report: A Deep Dive Into Facebook's Impact on Travel

New Skift Research Report: A Deep Dive Into Facebook's Impact on Travel | Tourism Social Media | Scoop.it
Today we are launching the latest report in our Skift Research Reports service, A Deep Dive Into Facebook’s Impact on Travel. Facebook has become far more than a social network as it continues to expand its reach into everything digital with Instagram, Facebook Messenger, WhatsApp, Oculus and other integrated widgets and apps such as shopping, …
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Northern Norway's Instagram Zero Budget Experience - Digital Tourism Think Tank

Northern Norway's Instagram Zero Budget Experience - Digital Tourism Think Tank | Tourism Social Media | Scoop.it
Evgenia is sharing some insights about how she has been successful in building an impressive following through Instagram, learning from experience.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

4 New Travel Startups Helping Hotels Engage With Guests

4 New Travel Startups Helping Hotels Engage With Guests | Tourism Social Media | Scoop.it
While TripAdvisor organizes information “about” a hotel, other companies can organize information “around” a hotel to provide more services that guests specifically want. During the last year, several startups — Tink Labs (via its Handy brand), As You Stay, iReckon U, and Wyndow, among them — have begun to showcase their wares to hotels worldwide …
more...
No comment yet.
Suggested by Sarah Came
Scoop.it!

Responding to TripAdvisor hotel reviews – the good, the bad, and the ugly

Responding to TripAdvisor hotel reviews – the good, the bad, and the ugly | Tourism Social Media | Scoop.it
When responding to reviews, some hotel managers hit the nail on the head, and others miss the mark catastrophically. Here, we discuss some real world examples.
more...
No comment yet.
Rescooped by Wendy Forbes from Reputation Management
Scoop.it!

Expedia Has a New Tool to Help Hoteliers Use Reviews to Improve Service

Expedia Has a New Tool to Help Hoteliers Use Reviews to Improve Service | Tourism Social Media | Scoop.it
It sounds like a test question that you might be asked when were 16 years old and in school: Eighty hotel guests say the free breakfast is "fine," nine say

Via Ranjan KHOTEJA
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Hotel industry app company uses its beacon technology in banks and planes | Springwise

Hotel industry app company uses its beacon technology in banks and planes | Springwise | Tourism Social Media | Scoop.it
In Germany, a hotel app company is launching a new on-demand service available to multiple industries.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Chefs+Tech: With Taste and Tech Domino's Doubles Its Advantage

Chefs+Tech: With Taste and Tech Domino's Doubles Its Advantage | Tourism Social Media | Scoop.it
Editor's Note: In September we announced that Skift was expanding into food and drink with the addition of the Chefs+Tech weekly newsletter. We see this as
more...
No comment yet.
Rescooped by Wendy Forbes from The Insight Files
Scoop.it!

Digital travel marketing: best practices

Digital travel marketing: best practices | Tourism Social Media | Scoop.it

In today's vast and increasingly complex digital marketing landscape, travel brands now have more ways than ever to target, reach and engage niche audiences. This is largely due to the abundance of data and the variety of strategies, channels and tactics available in the digital space. With so many options also comes the challenge for marketers of identifying and executing best practices in the digital market space, rather than merely trying to keep pace with industry trends. The steepest of these challenges is the rapidly evolving nature of digital travel marketing’s many platforms and channels, and how brands can best understand and synthesise the infinite amount of information they provide about their desired audiences and how best to engage them. This article outlines how to build a digital marketing platform on pillars of best practices - proven approaches, strategies and tactics to master some of the most critical areas in the space: native, video, social, mobile and email.


Via Tourism Australia
more...
Vagabond Lifestyles's curator insight, March 20, 8:35 AM
... and Tribal marketing biz model
 
Scooped by Wendy Forbes
Scoop.it!

Interview: Facebook's Head of Travel on Hotels Going Mobile

Interview: Facebook's Head of Travel on Hotels Going Mobile | Tourism Social Media | Scoop.it
If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently spoke with Skift about opportunities for hotels in the mobile space, and — not surprisingly — the importance of using mobile platforms like Facebook and its …
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Millennials, dark social, influencers and payola - a cautionary tale for hotels - Tnooz

Millennials, dark social, influencers and payola - a cautionary tale for hotels - Tnooz | Tourism Social Media | Scoop.it
Millennials differ from previous generations by rejecting the megaphone approach to advertising and marketing communications.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

How travel brands are capitalising on YouTube adventure search trend

How travel brands are capitalising on YouTube adventure search trend | Tourism Social Media | Scoop.it
A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Hotel Industry Report Blasts Airbnb, Which Calls Analysis 'Misleading'

Even as Airbnb told the SEC it has raised another $1 billion in funding yesterday -- bringing its total worth to northwards of $31 billion and pushing any IPO plans it

more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Adding Up Facebook's Competitive Advantages in Travel

Adding Up Facebook's Competitive Advantages in Travel | Tourism Social Media | Scoop.it
Last week we launched the latest report in our Skift Research Reports service, A Deep Dive Into Facebook’s Impact on Travel. Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend. Retargeting is perhaps the most important part of the advertising puzzle for the Facebook …
more...
No comment yet.
Rescooped by Wendy Forbes from The Insight Files
Scoop.it!

Best travel sites and apps of 2017

Best travel sites and apps of 2017 | Tourism Social Media | Scoop.it

This Huffington Post article outlines twelve of the best travel sites of 2017, popular with travel bloggers and backpackers alike. These apps take care of every part of the travel process, from finding the cheapest flight to planning day-to-day activities. Among the examples include:

 

  • Sygic Travel - lays out attractions by city on a map. Click on each one for a description and a list of tours which can be booked on the spot.
  • Utrip - this site creates a day-by-day itinerary tailored to your interests, factoring in desired destination, budget and factors such as dining, history, shopping and saving money.
  • Roadtrippers - includes an interactive map of restaurants, attractions, hotels, natural wonders and 'weird stuff' along your road trip route.
  • TripIt - keeps details for your flights, hotels, car rentals, restaurant reservations and other travel plans in one clean, convenient place so they can be accessed with ease.

Via Tourism Australia
more...
Vagabond Lifestyles's curator insight, March 3, 8:23 AM
Awesome tools to plan your next trip around town or around the globe.
 
Rescooped by Wendy Forbes from Social Media Consultant for Hotels
Scoop.it!

How to Future-proof your Hotels Social Media Marketing

How to Future-proof your Hotels Social Media Marketing | Tourism Social Media | Scoop.it
Change refers to a difference in a state of affairs at different points in time. And often change represent a paradigm shift that meets various forms of reactions within the organizations. Social and New Media has for many been a disruptive change that been meet with resistance. For many brands, disruptive behavior and media draw…

Via Are Morch
more...
No comment yet.
Scooped by Wendy Forbes
Scoop.it!

Native American Destinations See Surge in Overseas Visitors

Native American Destinations See Surge in Overseas Visitors | Tourism Social Media | Scoop.it
Data from the American Indian Alaska Native Tourism Association (AIANTA) show that the number of international visitors to Native American destinations nearly tripled between 2007 and 2015, from 693,000 to 1,958,000. The organization’s goal is to boost that number above 2.3 million by 2020. AIANTA also reports that in 2015, international visitors to Indian Country supported …
more...
No comment yet.