It’s that time of year again – the period in which we reflect back on 2014 and prepare for what 2015 will bring, and what it’ll mean for hotel marketers. Our new eBook, “Show, Share, Stand Out: The Most Important Hotel Marketing Trends to Watch in 2015,” looks at the core topics that will define 2015 that your hotel can’t afford to miss out on.
Billed as “The Travelers Social Network,” guests use the HelloTel app to check into their hotel and indicate whether they're there for “business” or “socializing.” Once checked it, users can search for happenings in the area and can reach out to people either on the public forum or in a private message.
Its stardust special effects, overly-enthusiastic locals and baggy ‘pilot’ outfit have sent people scoffing from Edinburgh to Sydney – but now Thorne Travel is having the last laugh, as its bookings have rocketed by 110 per cent since their ad went viral.
Travelers often turn to Yelp to check out consumer reviews of hotels before they go on vacation, and now they can book a room directly through its site and app thanks to a partnership with start-up Hipmunk.
Many hotels offer smartphone apps, resulting in a patchwork of different downloads for each of the brands. This product uses GPS to determine which hotel a traveler is at, then enables him or her to order avaliable services.
The Ritz-Carlton is giving guests the power of photography as part of their updated app. As part of the luxury hotel group's enhanced app, the Ritz-Carlton is allowing guests to ability to create their own personalized travel posters, complete with a destination stamp and social media sharing.
"La Turquie lance à son tour, sa marque territoriale en présentant son logo et sa signature – Turkey, Discover the potential.
Le président de la Turquie, Recep Tyyip Erdoğan, a présenté le logo comme étant « a symbol of ‘The New Turkey’s’ self-confidence ». En plus de devenir l’identité graphique du pays, ce nouveau symbole « d’assurance », remplacera l’ancienne mention « Made in Turkey » sur tous les produits fabriqués en Turquie."