Let's face it, social media is fun and easily accessible, but it takes work, time and money. Spring is the perfect time to drill down in your social media and cast off what's not working and grow what is.
Travellers use hotel reviews to make decisions. Reading them on a mobile device does not need to be a clunky, time-consuming endeavour says TrustYou. The WTM Global Trends report projects that mobile bookings will account for 35% of online bookings by 2018, and this doesn't include the travellers who are driven to call by mobile search. A Google study found that 58% of respondents would be extremely/very likely to call a hotel if the capability were available on mobile search. Clearly, the revenue potential for bookings from mobile devices is extraordinary. However, the industry is struggling to keep up with demand, with only 45% of global hotels currently accepting mobile bookings according to TripAdvisor. In the meantime, travellers are increasingly using mobile devices to do their travel planning research, and Expedia is reportedly developing a way for travellers to begin a booking on a mobile device but transfer it to PC. According to a ComScore report, exclusive mobile visitors add an incremental 48% over desktop. Find out more.
Hilton’s global head of digital Geraldine Calpin wants your smartphone to be your key, front desk, porter—and pocket psychic. How are hotels embracing mobile? “Not long ago, the idea of hospitality and technology coming together seemed foreign. But they complement each other: You can use our new...
In 2015, technology is all about connecting travellers with local sources, friends back home and fellow travellers. As more exciting advances in tech grow ubiquitous (covering everything from booking to communication to tracking your luggage), their physical presence may actually be diminishing. Increasingly, tech is taking the form of smaller, more elegant and wearable devices.
Jessica Fiorillo writes a food-themed blog that's been recognized by Self Magazine. She boasts an Instagram following of 16,600 and has active Pinterest, Facebook and Twitter accounts. And now, after a trip to New Mexico…
Luxury travel website Luxurylink.com has ceased operations and is in the process of liquidating, according to officials. The company entered a partnership with luxury fashion and home retailer Gilt.com in January.
It's no secret that social media is a serious influencer and a recent study from Google found the travel industry is no exception, with 83 percent of online holiday-makers heading to social sites for travel inspiration. But which capital cities have got us reaching for our smart phones? The results may surprise you.
It’s official: the concierge desk is a thing of the past. Today, Marriott Hotels is launching a new digital concierge service called Mobile Request, which puts service requests—from extra towels to fluffier pillows and airport pickups—in the literal palm of your hand.
Consumers today spend more time shopping on mobile devices than they do on desktop devices. Forrester Research forecasts that US mobile commerce in travel and food services will hit $54 billion in 2016 and $75 billion by 2018. Add to that the fact that consumers are using their mobile devices for more than buying - they're researching cruises while waiting to board their flight. They're evaluating restaurants and making dinner reservations for themselves and clients during conference breaks. Additionally, mobile customers switch from device to device several times a day. Regardless of where they are or what device they are using, they expect a personalised, fast, rich and no-hassle online experience, described by Forrester as the 'mobile mind shift.' Forrester estimates that about 30% of US consumers think this way. Unfortunately, many travel and hospitality companies have not made this switch in thinking, and as a result, are not meeting their mobile customers' needs. Find out more.
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