Earlier in 2014, Tourisme Montreal launched a six-part web series called Montreal Boy, some strings attached, just like you’d watch a television series on your home screen or Netflix. The novel aspect here is that the destination itself, Montreal, plays a second role to the main characters, which are a gay couple. This web series is a part of Montreal’s unique campaigns for the LGBT community, and it contributes to a brand positioning as gay-friendly travel destination.
It could almost be a writing workshop prompt: tell a story, do it in six words, go for the wow effect — and that’s exactly what the Ritz-Carlton wants. Recently, the hotel company launched a campaign inviting social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories.
The company calls these stories “Six Word Wows,” and the campaign, if one were to believe the corporate website’s press release tagline, is “Paying Homage To Classic Ernest Hemingway Line.” “Which classic Hemingway line?” we might ask. “If people bring so much courage to this world the world has to kill them to break them, so of course it kills them”?
No, Ritz-Carlton is referring to the probably apocryphal anecdote that when bet he couldn’t write a story in six words, Hemingway replied, “For sale: baby shoes, never worn.”....
One gets the impression that with some careful scheduling of their social media activity, a savvy social media user could stay in hotels for the rest of their lives and never have to pay -- provided they don’t mind turning over their social feeds to posts about hospitality providers. In recent weeks even more hospitality chains have jumped on the social media rewards bandwagon, offering customers free rooms and assorted perks in return for posting about their experience on social media.
Serendipity has forsaken them. No luck, no providence, no happy accidents. Chance replaced by the resolute certainty of a travel app. Every cobblestone is triangulated and assigned a pixel, every street photographed and mapped onto Street View. Hotels booked according to the most family-friendly reviews atbookings.com, their itinerary copied from TripAdvisor's top-10 attractions before ever leaving home.
Major hotel chains are jumping into social media, including new initiatives to reward guests for social media activity that helps promote their brands. They are all trying to win market share among Millennials, who represent a growing proportion of business and tourist travel, reports Media Post.
Britons spend more time using technology devices than they do sleeping, research suggests. Communications regulator Ofcom said UK adults spend an average of eight hours and 41 minutes a day on media devices, compared with the average night's sleep of eight hours and 21 minutes.
Hotels Give Up Control Drop the Ego and Start Embrace Social Media Traditionally the Hotels Marketing and Sales Teams is in control of the messages that goes public. Social Media has created new challenging shifts here. Hotels can’t control what people think, hear, see or say on Social Media Channels. Social Media today act as…
Tripadvisor is the top destination for prestige hotel reviews, with 43% of the hotel review market share. OTAs Expedia, Booking.com and Orbitz lag with 6%, 7% and 1% of the review market share respectively.
There's an app for just about everything, from making the most of an extended flight delay to tapping into local culture. Here are the best digital tools for travelers, all tested by T+L's tech correspondent.
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters.