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Expedia's 2012 Vacation Deprivation Study Reveals Stark Differences in National Attitudes Towards Vacation

Expedia's 2012 Vacation Deprivation Study Reveals Stark Differences in National Attitudes Towards Vacation | Tourism Social Media | Scoop.it

Japanese, Koreans, Americans and Mexicans Take Fewest Vacation Days; French, Spanish, German and Brazilian Workers Take Most

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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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'Visit Abu Dhabi' mobile app

'Visit Abu Dhabi' mobile app | Tourism Social Media | Scoop.it
Had enough of bulky maps and heavy guidebooks? The new free Visit Abu Dhabi mobile app is the easiest and most friendly way to discover our emirate, whether online or offline.
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Facebook talks airports, airlines, apps and mobile tech

Facebook talks airports, airlines, apps and mobile tech | Tourism Social Media | Scoop.it
Facebook’s Head of Travel explains how airlines and airports can exploit the opportunities presented by mobile technology, apps and social media.
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Celebrate TripAdvisor's birthday with 15 of its most hilarious reviews

Celebrate TripAdvisor's birthday with 15 of its most hilarious reviews | Tourism Social Media | Scoop.it
We celebrate fifteen years of TripAdvisor by highlighting some of the funniest (and strangest) reviews that have been posted on the site.
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Destination marketing trends to watch in 2015

Toposophy has conducted an in-depth analysis of the biggest trends emerging in global tourism and marketing. Some of the key trends include the resilience of tourism despite a turbulent global economy, the emergence of new emerging markets, and the growth of the sharing economy. 2015 is described as the year for understanding the Millennial mindset due to their significant participation in the development of the sharing economy. The digital and physical worlds are rapidly becoming one and the same thing to visitors, with travel at the forefront of industries being revolutionised by digital technology. Click here to download the complete report.


Via Tourism Australia
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Alessio Carciofi's curator insight, February 25, 2:28 AM

particolare attenzione a lusso del silenzio 

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Beat the travel website blues: Five steps to better performance

Beat the travel website blues: Five steps to better performance | Tourism Social Media | Scoop.it
One of the best ways to improve on your bottom line is to improve the performance of your travel website.

Via Luis Costa
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Wearables enter the personalization fray in travel

Wearables enter the personalization fray in travel | Tourism Social Media | Scoop.it
As airlines look at multiple sources for data to create personalized offers, insight from wearables could start be play an important role.
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Travellers love social media — here's what travel brands must do to keep up

Travellers love social media — here's what travel brands must do to keep up | Tourism Social Media | Scoop.it

A recent report from Facebook and Deloitte emphasises that travel brands must become more sophisticated on social media as the shift away from TV continues. The report, which is a result of a global survey of 10,400 social media users, identifies some key ways that travel brands can improve their performance on social media.


The report also lays out some statistics which highlight how users are engaging with social and travel:


  • 76% of social media users have a dream trip list, but only 8% have been everywhere on the list.
  • Social media ranks second to friends and family as a source of travel ideas.
  • 68% say that reviews give them the confidence to book a holiday. OTAs have a 37% share within this cohort.
  • Holidays were the third most reported topic that the surveyed social media users consumed.



Via Tourism Australia
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Vagabond Lifestyles's curator insight, February 22, 2:42 PM

Really awesome stats!

Maxity's curator insight, February 24, 5:31 AM

Les voyageurs sont toujours plus connectés. Une étude très intéressante qui détaille de quelle manière ils le sont.

Stephen Crewson's comment, February 24, 8:46 AM
This is a fabulous post and one that the Campground Industry needs to see as well. Thanks for sharing it.
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Is dark social destroying your travel marketing strategy?

Is dark social destroying your travel marketing strategy? | Tourism Social Media | Scoop.it
Dark social is digital sharing of content that is untraceable using traditional tracking methods. So is it destroying your travel marketing strategy?
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Google Street View adds Greenland Viking ruins and glacial landscapes

Google Street View adds Greenland Viking ruins and glacial landscapes | Tourism Social Media | Scoop.it
Wander around Greenland's landscape from the comfort of your laptop.
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Service lets customers tweet for boutique hotel bargains

Service lets customers tweet for boutique hotel bargains | Tourism Social Media | Scoop.it
#Tweetstay is a travel agent for the Twitter age — acting as negotiator between consumers in need of a last minute room and independent hotels with beds to fill.
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8 Social Media Mistakes That Are Killing Your Brand - Entrepreneur

8 Social Media Mistakes That Are Killing Your Brand - Entrepreneur | Tourism Social Media | Scoop.it
Social media has great potential for businesses looking to increase their reach, traffic and leads, if used correctly.
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KLM Knows Its Social Media ROI

While many marketers confess to still being stumped when it comes to measuring social media's return on investment, at least one major brand seems to feel pretty confident about it: KLM Royal Dutch
Airlines, the flagship carrier of the Netherlands, long a standout for its forward-thinking social media strategy.
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Red Robin Gourmet Burgers Inc. to roll out touchscreen Ziosk tabletop tablets systemwide

Red Robin Gourmet Burgers Inc. to roll out touchscreen Ziosk tabletop tablets systemwide | Tourism Social Media | Scoop.it

Red Robin Gourmet Burgers Inc. will roll out touchscreen Ziosk tablets systemwide this year, allowing customers to order and pay on their own timing, the company said Friday.

The Ziosk tablets are part of Red Robin’s ongoing effort to improve the customer experience and remove the “pain point” of waiting for a check at the end of the meal, said CEO Steve Carley.

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Uber riders can now earn free stays at some of the world's most luxurious hotels

Uber riders can now earn free stays at some of the world's most luxurious hotels | Tourism Social Media | Scoop.it
Passengers can earn "Starpoints" as part of a new loyalty scheme.
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How to market to U.S. Hispanic tourists and their $56B impact

How to market to U.S. Hispanic tourists and their $56B impact | Tourism Social Media | Scoop.it
If your firm isn't marketing to Hispanic travelers, you may be missing out on a lot of revenue.
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Hotels Discover Secret Weapon to Beat OTAs in Meta Search Engines

Hotels Discover Secret Weapon to Beat OTAs in Meta Search Engines | Tourism Social Media | Scoop.it
Hotels using the Regatta booking engine on their websites now have a competitive advantage in meta search engines. Regatta allows hotels to show availability, even when all of the Online Travel Agencies (OTAs) are unable to do so. The patent-pending hotel booking engine even allows the hotel to show a lower rate in the meta search engines. The best part? It can all be done without any rate parity violations.

Via Ranjan KHOTEJA
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More Customer Service Moving To Social Media

Customer service is rapidly migrating from the telephone to an array of digital channels, led by social media, Web chat, mobile apps, and online video, reflecting customers' evolving technology and
expectations. That's according to a new report from Dimension Data, which surveyed 901 organizations with customer contact centers in 72 countries around the world about their plans for the next two
years.
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TripAdvisor online ad shocks residents with picture of unappealing side of town

TripAdvisor online ad shocks residents with picture of unappealing side of town | Tourism Social Media | Scoop.it
A small town in the UK has found itself on the receiving end of some not very flattering advertising from TripAdvisor.
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The state of email marketing in the travel industry

The state of email marketing in the travel industry | Tourism Social Media | Scoop.it

As the number of email users increases, globally, and as the open rates across platforms - but especially in the mobile space - rise, the time for marketers to fully implement email targeting and personalisation strategies is now. Content rules the email marketer's approach. Within this drive for more and better technology to make emails useful to consumers in real time, every time they open a message (or re-open one), success in the email marketing space is dependent upon the quality of the content. If travel brands create compelling content, subscribers want that narrative in their inboxes. It has to find them, however, in just the right way. Optimisation across different device types now goes hand-in-hand with content, and travel brands must align their emails (and landing pages) with the different sizes and shapes of the screens their recipients use. Click here to read the full report.


Via Tourism Australia
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Albuquerque startup scoring points in the hotel business

Albuquerque startup scoring points in the hotel business | Tourism Social Media | Scoop.it
Albuquerque startup HotelUpgrade is picking at the margins of the hotel business, and in the last two weeks it has doubled the number of hotels signed up for its service, according to founder and CEO Pranav Patel.
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Why the future of tour operating could rest with the smartphone

Why the future of tour operating could rest with the smartphone | Tourism Social Media | Scoop.it

Most consumer-driven businesses have embraced the app revolution and utilised the power of having the brand in the hand of the customer at all times as a way to evolve and grow their business. As one of the largest consumer-driven industries, tour operators have not, at least not to the extent that they should have, embraced app technology to drive their businesses forward. -

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JetBlue becomes first airline to accept Apple Pay

JetBlue becomes first airline to accept Apple Pay | Tourism Social Media | Scoop.it
JetBlue Airways has started the roll out of Apple Pay, which allows passengers to pay for onboard products via their iPhone 6, iPhone 6 Plus or Apple Watch.
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Ithaca, New York, tourism site: Don't come here, go to Florida - CNN

Ithaca, New York, tourism site: Don't come here, go to Florida - CNN | Tourism Social Media | Scoop.it
Just how cold is upstate New York? Apparently, it's so bad that those whose job it is to boost visits to Ithaca say tourists should rethink their plans.
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Hyatt, Rokkan Want Travelers To Go 'All In'

Hyatt, Rokkan Want Travelers To Go 'All In' | Tourism Social Media | Scoop.it
Hyatt and its agency Rokkan are launching the #HyattAllIn social sweepstakes that invites entrants to go "all in" by sharing video content to capture the spontaneous experiences of real guests staying
at a Hyatt all-inclusive resort. "The objective of the #HyattAllIn campaign was to really make a splash and raise awareness in a high impact, disruptive way," says Austin Mahler, VP client partnership
and general manager/WEST at Rokkan.
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Take a Handheld Trip into the Past With This Historic Augmented Reality App

Take a Handheld Trip into the Past With This Historic Augmented Reality App | Tourism Social Media | Scoop.it
PIVOTtheWorld is like a time machine for your smartphone.

Via Soraia Ferreira
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