To which social media brands do consumers feel the most attachment? Facebook ranked number one in a Brand Dependence Social Media Survey conducted by UTA Brand Studio in partnership with uSamp, a technology and consumer sampling company
In January 2014, Instagram experienced faster growth than Facebook and Twitter. Since its launch in 2010, this service has seen an unprecedented success with over 150 million users, 55 million photos uploaded every day and over 1.3 billion likes a day. Kindai, a digital communication agency specializing in social media and brand content published a study on the interaction between users, influencers, and brands on Instagram in France. And it is tourism that emerges as the most popular industry.
The multifaceted “Out Of Bounds" promotion launches with the March issue of Backpacker by inviting readers to submit a two-minute video to become an "ambassador" for the state. "We [had] an ambassador program last year, but that was using professional writers as the ambassadors," says Carlson. "It’s the first time we are using consumer ambassadors to talk about the state and to share their stories."
Prince Sultan bin Salman, president of the Saudi Commission for Tourism and Antiquities (SCTA), has launched the Saudi Tourism Smartphone Apps, which will furnish tourists with information on the prices of various tourism services enabling them to plan their tours in advance.
After concerted and methodical effort by the municipality of Athens and the Athens Convention and Visitors Bureau (ACVB) of the Company of Development and Tourism Promotion in Athens (EATA), the city was chosen to organize the international annual meeting of travel bloggers and tourist media writers, called TBEX 2014 in October.
A best practice example the Facebook head of travel mentioned at ITB 2014 is Lufthansa: The global carrier and theo social network do co-operate already, through a recent marketing campaign Lufthansa was able to increase the brand's favourability in 14 percent and to adress 16,3 million people. German rental car market leader Sixt according to McCabe did increase their sales through the Facebook app about 30 percent and revenues in 47 percent.
“Tonight, as a sign of international good will — because the last thing we need right now is a war with Canada — I decided to show video of all the wonderful sights I saw in Toronto,” Kimmel said before launching the segment. Watch Kimmel take the tour of Toronto's streets.
Just more than a hundred and ten years ago, Orville Wright became the first human to achieve powered flight. On a calm, December 1903 day, helped by his brother Wilbur, Orville successfully launched their flying machine, maneuvered it through the air for 120 feet, and landed it safely.
Later that same day they achieved another flight of 852 feet in 59 seconds, to start the modern air travel era.Since then numerous inventions, discoveries and milestones have been made. Here are a few of our favorites.
Marketing is, or should be, about solving business problems. Raising awareness, driving reappraisal, rewarding loyalty or reducing churn – strategic tasks that sit squarely at the door of the marketing department.
If this is true then surely social media marketing should be about solving business problems using social media. Or more subtly, perhaps, solving business problems in a social world.
Capturing the attention - and business - of digital consumers increasingly requires hoteliers to make tough decisions about everything from website design to data analysis and blogging topics. And hoteliers...
The Museum of London has released an updated app titled Streetmuseum 2.0 that overlays historic photographs of London across whatever the user is looking at in the present day to create an augmented reality for tourists as they explore the city.