Tourism Social Media
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Cornell Hospitality Research: Online Reputation Directly Affects Pricing Power, Occupancy & RevPAR | ReviewPro

Cornell Hospitality Research: Online Reputation Directly Affects Pricing Power, Occupancy & RevPAR | ReviewPro | Tourism Social Media | Scoop.it

New research revealed  by the Cornell School of Hotel Administration confirms that online guest satisfaction has a direct impact on the financial performance of hotels. While prior analysis of online reputation in the industry has explored its impact on the sales process, this unprecedented research validates a direct link between online customer satisfaction and the overall revenue performance of hotels.

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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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What are the trends of trip planning site users [INFOGRAPHIC]

What are the trends of trip planning site users [INFOGRAPHIC] | Tourism Social Media | Scoop.it
The number of trip planning websites is nowhere near as high as it once was, as many a startup has tried and failed to get traction to survive.
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Hotels posts on Facebook plateau after rapid rise and decline

Hotels posts on Facebook plateau after rapid rise and decline | Tourism Social Media | Scoop.it
After a few years of finding their feet, hotels appear to have found a level for the number of times they post content on Facebook.
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Alaska Airlines launches Free Chat service for in-flight messaging

Alaska Airlines launches Free Chat service for in-flight messaging | Tourism Social Media | Scoop.it
Alaska Airlines' passengers can now send messages using iMessage, WhatsApp and Facebook Messenger for free on the carrier's Gogo-equipped aircraft.
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Facebook travel recommendations: What your DMO needs to know - Destination Think! -

Facebook travel recommendations: What your DMO needs to know - Destination Think! - | Tourism Social Media | Scoop.it
Facebook has introduced a new tool to help user make travel recommendations to their friends. Learn about how this could impact visitor behaviour.
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How an Instagram campaign created 16,000 images for a travel brand

How an Instagram campaign created 16,000 images for a travel brand | Tourism Social Media | Scoop.it
Many travel brands would be happy with consumer "recall" in the region of one-in-three - but there is always more that a company can do, right?
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What now for chatbots in travel? - Tnooz

What now for chatbots in travel? - Tnooz | Tourism Social Media | Scoop.it
2016 was the year in which chatbots emerged as a new interface for travel firms to interact and engage with the consumer.
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8 Websites That Will Change the Way You Book Travel

8 Websites That Will Change the Way You Book Travel | Tourism Social Media | Scoop.it
The 8 best websites for booking travel, including finding deals, airline lounges, and more.
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Travellers who take selfies remember their trips better

Travellers who take selfies remember their trips better | Tourism Social Media | Scoop.it

Researchers who surveyed more than 700 travellers from 6 countries find that travellers who snapped photos and selfies on holiday recall their trips better. In fact, they are 40% more likely to remember their holidays well than those who don't. The study also finds that Instagram users were 24% more likely than Facebook users to have clear memories of how they felt during their holidays. The cost of a holiday did not have any effect on its memorability, regardless of whether travellers spent $100 or $5,000. Travellers from the USA, UK, France, Germany, Spain and Italy were surveyed before, during and after their holidays. Find out more.


Via Tourism Australia
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YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists | Tourism Social Media | Scoop.it
Take any content marketing campaign for a travel brand and chances are it was created for YouTube or at least hosted on the platform. There's a good reason
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How the shift from reviews to recommendations might shape travel in 2017

How the shift from reviews to recommendations might shape travel in 2017 | Tourism Social Media | Scoop.it
It’s no surprise that online reviews are an important part of the travel buying process but how might travel recommendations change that in 2017
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Marriott, Southwest Most Recommended Travel Brands

Marriott, Southwest Most Recommended Travel Brands | Tourism Social Media | Scoop.it

Facebook is the medium of choice for both praising and bashing brands. 

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Glasgow Airport introduces GLAdys – the airport’s first robot ambassador

Glasgow Airport introduces GLAdys – the airport’s first robot ambassador | Tourism Social Media | Scoop.it
This Christmas, Glasgow Airport has unveiled GLAdys – the UK’s first humanoid robot airport ambassador.
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Chefs+Tech: Tweet Emojis at Google for Better Restaurant Recommendations

Chefs+Tech: Tweet Emojis at Google for Better Restaurant Recommendations | Tourism Social Media | Scoop.it
Editor's Note: In September we announced that Skift was expanding into food and drink with the addition of the Chefs+Tech weekly newsletter. We see this as
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How will augmented reality support the tourism experience? - Destination Think! -

How will augmented reality support the tourism experience? - Destination Think! - | Tourism Social Media | Scoop.it
As augmented reality (AR) becomes mainstream, destinations may be able to use the technology to enhance visitor experience.
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Meet Rose, the Sassy New Bot Concierge in Las Vegas

Meet Rose, the Sassy New Bot Concierge in Las Vegas | Tourism Social Media | Scoop.it
The Cosmopolitan of Las Vegas just debuted a virtual concierge with an attitude.
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The 12 Best Travel Sites And Apps You Need Right Now

The 12 Best Travel Sites And Apps You Need Right Now | Tourism Social Media | Scoop.it
Planning just got WAY easier.
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Massimiliano Piergentili's curator insight, January 11, 12:49 AM
12 applicazioni che ti aiutano a pianificare un viaggio
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Virtual reality and travel - fully immersive, next-level developments

Virtual reality and travel - fully immersive, next-level developments | Tourism Social Media | Scoop.it
Virtual reality videos in travel, until now, have mostly focused on allowing users to experience a 360-degree view of a product or destination.
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What Does Your Brand Sound Like? - Digital Tourism Think Tank

What Does Your Brand Sound Like? - Digital Tourism Think Tank | Tourism Social Media | Scoop.it
In the modern day when your brand is communicating across a multitude of channels, it's more important than ever that it is consistent and recognisable.
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Top 10 countdown: 2016’s ultimate destination marketing reading list - Destination Think! -

Top 10 countdown: 2016’s ultimate destination marketing reading list - Destination Think! - | Tourism Social Media | Scoop.it
Read the best destination marketing interviews, perspectives and stories from 2016.
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Qantas immerses travellers in Australian destinations with new virtual reality app 

Qantas immerses travellers in Australian destinations with new virtual reality app  | Tourism Social Media | Scoop.it

Qantas has launched a new virtual reality app, Qantas VR, giving customers an interactive way to discover and explore destinations before physically travelling there. Travellers who are curious about travelling to Australia can now experience a series of immersive 360 degree videos shot at places like Uluru, Hamilton Island and Sydney Harbour. A unique 'book now' button takes the user straight to the appropriate flight booking details page as the primary call to action. The application is designed to work for all smartphone users with a built-in VR mode for switching between 2D and a 3D mode for VR headsets. 


Via Tourism Australia
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Nefetrip's curator insight, December 31, 2016 11:56 PM
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Why Hotels Need Twitter for Surprise and Delight

Why Hotels Need Twitter for Surprise and Delight | Tourism Social Media | Scoop.it
Customer Service is among the most important drivers of customer satisfaction. Discover Why Hotels Need Twitter for Surprise and Delight.

Via Are Morch
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British Airways lets you discover trips using emojis

British Airways lets you discover trips using emojis | Tourism Social Media | Scoop.it
'Tis the season to be quirky, it appears, with British Airways another major travel brand coming up with another way of getting attention.
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Using online information to define and refine your competitive edge for 2017

Using online information to define and refine your competitive edge for 2017 | Tourism Social Media | Scoop.it
Keeping an eye on what guests are saying online about you and your competition can help you discover what makes you unique.
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Learn about San Francisco Travel’s always on approach to content marketing - Destination Think! -

Learn about San Francisco Travel’s always on approach to content marketing - Destination Think! - | Tourism Social Media | Scoop.it
Dan Rosenbaum of San Francisco Travel explains the destination's move toward always on content marketing.
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Instagram’s Latest Announcement Will Stoke Your Wanderlust

Instagram’s Latest Announcement Will Stoke Your Wanderlust | Tourism Social Media | Scoop.it
Instagram's new feature will allow users to save photos to a private folder, enabling them to revisit photos they like.
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