As initiatives go, Open Data is still in its infancy, with most early-adoptersonly two or three years out from the release of their first data sets. As the CEO of APPCityLife, a civic tech company supporting the delivery of those data sets into useful civic mobile apps and tools, I’ve had the privilege of being a part of the Open Data movement from those early days and have learned a bit about what has worked well for some of our early clients. Here are three reasons I believe that every city with an open data initiative should be producing and supporting official mobile apps from some of their own open data feeds.
Reputation does matter. And while some hoteliers are changing their approach, for others adapting to new ideas is painfully slow, says TrustYou. This is exemplified in a recent study that showed only 56% of hotels are responding to TripAdvisor reviews and only 17% to Expedia reviews. This is occurring despite the fact that management responses to travel reviews has been shown to improve guests' perceptions of a property. Among the study's findings include:
Given equal prices, travellers are 3.9 times more likely to choose a hotel with higher review scores.
Appropriate responses to bad reviews improved 84% of users' impressions of the property.
Properties that respond to more than 50% of their reviews increase their likelihood of receiving a booking inquiry by 24%.
Approximately 90% of travellers report reading travel reviews prior to booking.
76% of travellers say they are willing to pay more for a hotel with higher review scores.
Hopefully we won’t have to fly without the in-flight shopping guide that is SkyMall for too much longer. As of March 27, there’s a new publisher in town: C&A Marketing out of Ridgefield Park, New Jersey.
Any travel brand that expects to do well on social media has a strong presence on at least half of the Facebook, Instagram, Twitter and YouTube platforms. Skift took a look at the brands that drive the highest social activity within the most active social sectors, and compared what they are doing on image-dependent platforms like Pinterest, Vine and Tumblr. Of the top five airline, booking sites, destinations, hotels and media brands, Skift found that 75% are on Pinterest, 70% are on Vine, and 30% are on Tumblr. The top five destination travel brands by followers are:
Walt Disney Resorts
U.S. Department of the Interior
Tourism and Events Queensland
Click here to view the top media brands, airlines, booking sites and hotel brands by followers.
Valentino Borghesi, TripRebel’s Creative Director, is attempting to create a clean aesthetic for their hotel aggregation website. Beyond the design, the site is an attempt to break the conventions entrenched by other hotel aggregators. We’ll let Valentino explain a little more.
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