Spirit Airlines is a brand people love to hate. Perhaps you’ve seen one of the many tweets trashing the brand for charging fees for just about everything. Many brands offer up bland, apologetic statements when they run afoul of people’s expectations. But not Spirit Airlines. Spirit Airlines proudly stands behind its “cheap seats” approach to […]
One of the most popular topics of discussion on Facebook is travel. People love posting vacation photos, as well as using Facebook’s structured status updates to say where they’re going. Ampush, a Facebook Strategic Preferred Marketing Developer, put together an infographic showing how advertisers can target these Facebook users filled with wanderlust.
Millennials Changing the Hotel Landscape through Social Media Millennials is the Social Generations. They are the founders of the Social Media Movement; constantly connected to their Social circles via online and mobile. And they are very savvy shoppers, always looking for the best deals. But they are willing to pay more for products and services…
Hotels have been seeing the mobile shift of its customers, as they increasingly use smartphones, tablets and apps prior to their hotel stay and during their visit. Many hotels are catering to these mobile-centric travelers.
Most hotel apps cover the basics these days: a browsable database of the brand's properties, a reservations booking system, a way to watch your loyalty-program points. But these smartphone and iPad apps stand out for the creative extras they offer.