If you’re say the Omni Fort Worth and your hotel is running a promotion on your site called “Soothe Your Senses at Mokara Spa” you can use Pinterest to market the same promotion.
Tourism Social Media
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Hotwire.com®, a leading discount travel site, today announced further results from their American Travel Behavior Survey, conducted on their behalf online by Harris Interactive in July 2011 among over 2,000 adults. The survey revealed that 41 percent of U.S. adults who travel spend the majority of their vacation budget on obligation trips such as reunions, weddings, holiday gatherings, etc. However, most (89%) would love to take more leisure trips, if they had the time and money, but struggle to figure out how to fit them in. 
Zürich Airport, in collaboration with ART+COM, has revamped its Dock B with an observation deck featuring state-of-the-art equipment designed to deliver information about the airport to travelers. 
Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using a variety of metrics to measure diverse campaigns across multiple departments. 
On Tuesday, Nuance and Expedia announced a new set of mobile features that will give travel and mobile device junkies something to rejoice about. 
Day Use Hotels is an online guide to boutique hotels that offer rooms for use over just a few hours. The growing wellness trend has hotels and resorts angling to provide an all encompassing active experience. We’re entering a new age in luxury hotel marketing. Top-tier hotels are now using Twitter for concierge services, social geo-locating platforms to unlock free gifts, Facebook for customer service and YouTube to showcase unique properties. They are finding new, large and responsive audiences across the social web. No doubt, luxury travel’s latest destination is online. For the second year running, Kerala has been rated as the best tourist destination in India by a Nielsen survey. 
Nearly 118 million people in the U.S. will research travel online in 2012, up from 114.5 million last year, with more than 98 million making bookings, forecasts researcher EMarketer. 
Here's a handy guide to help your business get started on Tumblr. There are tips and a handful of great blogs to learn from. 
Kayak is boosting its hotel search today with the integration of hotel reviews from TripAdvisor into search results. Via an agreement with the reviews giant, Kayak will be integrating all all TripAdvisor reviews into the Kayak Hotel Search. Simply put, when you search for a hotel on Kayak, all of the over 60 million TripAdvisor reviews will be included in the KAYAK search results. 
Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts and giveaways? Check! Any real, measurable and abundant ROI from social media campaigns? Erm, guys? 
Golf has been slow to adopt social media, but the brand TaylorMade has its players wearing hashtags at a tournament, a PGA first. |
Travelers are generally pleased with the customer service they're getting from online travel agencies, according to a customer satisfaction survey released Tuesday. Online travel agencies' customer satisfaction score totaled 78, unchanged from a year ago, says the American Customer Satisfaction Index's annual e-Commerce report. Any score around 80 is considered solid, says Larry Freed, author of the report and CEO of consulting firm ForeSee. 
Hotel ads featuring palm trees and white, sandy beaches start to look very appealing this time of year. However, according to recent research, the imagery and copy do little to motivate travelers to book hotel rooms. 
Want to take your social media campaigns to the next level? These tools can help you get there. In January, Starbucks shared some statistics to prove once and for all that loyalty marketing drives sales and brand affinity. 
Social media is all about the customers. We’re trying to build a culture around the brand where customers feel comfortable to come and talk to us: to ask questions or discuss things they are interested in.
No longer holding back, 40% of affluent travelers say they will spend more on travel this year, according to a new report. But a narrower segment of affluent travelers is consulting travel agents than ever before. 
When a brand has over one million fans on Facebook it can try all sorts of fun and games to interact with consumers - with KLM currently one of the most imaginative out there in travel. Restaurant and entertainment industries have great benefits to gain from using social media, but many of them are unsure of where to start or how to use social media to increase revenue. 
Research conducted by Ireland’s tourism authority Failte Ireland recently found that a tourist who golfs is about three times more valuable than the average tourist in Ireland.
Peter Jackson, native of New Zealand, turned his homeland into the magical world of Middle-Earth for the Lord of the Rings trilogy. This created a destination for tourists who are arriving in large-masses like never-before. 
Travel industry is adjusting to accommodate the needs of a new breed of solo travelers. 
“Travelers and agencies need simple tools to find and purchase sustainable travel offerings,” said Leilani Latimer, GSTC board member and director of sustainability initiatives at Sabre Holdings, the parent company of Travelocity. “The global sustainable tourism criteria helps by harmonizing the numerous global certification programs in the marketplace to provide travelers with clear and trustworthy sustainable travel choices. |
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