Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Creating engaging content for travellers

Creating engaging content for travellers | Tourism Social Media | Scoop.it

Customers are becoming increasingly wise to conventional advertising methods. They’ve learned to filter out marketing messages delivered through long-established channels. To remedy this, savvy marketers are turning to content marketing - the practice of creating informative and educational content that potential customers want to read. The immensely popular tactic is being leveraged by brands on a large scale, particularly within the travel industry. Content marketing is all about providing customers with entertaining and useful information; the goal is to build long-lasting and meaningful relationships with your audience. As of 2014, 86% of B2C marketers are using some form of content marketing. This article summarises the key pillars of successful content marketing:


  1. Create content around the buyer journey.
  2. Be your customer's hero.
  3. A picture is worth a thousand words.
  4. Create an effective distribution strategy.


Download the full report.


Via Tourism Australia
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Jacques Tang's curator insight, October 30, 2015 1:30 PM

Le marketing de contenu est indispensable à la recherche de nouvelles clientèles dans le tourisme. Il repose sur des propositions d'expérience avec la destination, pour le voyageur ou sa famille. Plus sur ce très bon article.

Panos Fotiadis's curator insight, November 3, 2015 3:45 PM

Content marketing stuff...

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TripAdvisor focuses on social with acquisition of photo storytelling app Tiny Post

TripAdvisor focuses on social with acquisition of photo storytelling app Tiny Post | Tourism Social Media | Scoop.it

TripAdvisor has announced it has acquired Tiny Post, an app that lets you tell stories by writing over photos.
“We think Tiny Post is a great fit with our continued drive to provide engaging and sharable content and I am happy to welcome this strong team to TripAdvisor” said Steve Kaufer, co-founder and CEO TripAdvisor. 

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Hemingway for Hotels: The Ritz-Carlton's Flash Fiction Ads

Hemingway for Hotels: The Ritz-Carlton's Flash Fiction Ads | Tourism Social Media | Scoop.it

It could almost be a writing workshop prompt: tell a story, do it in six words, go for the wow effect — and that’s exactly what the Ritz-Carlton wants. Recently, the hotel company launched a campaign inviting social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories. 


The company calls these stories “Six Word Wows,” and the campaign, if one were to believe the corporate website’s press release tagline, is “Paying Homage To Classic Ernest Hemingway Line.” “Which classic Hemingway line?” we might ask. “If people bring so much courage to this world the world has to kill them to break them, so of course it kills them”?


No, Ritz-Carlton is referring to the probably apocryphal  anecdote that when bet he couldn’t write a story in six words, Hemingway replied, “For sale: baby shoes, never worn.”....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 18, 2014 2:15 AM

Smart content marketing campaign and even smarter by crowdsourcing storytelling.