Article - Want Better TripAdvisor Rankings? Do These 3 Things. - To date, there are 4.4 million hotels and other travel businesses listed on TripAdvisor. You deserve to be at the top – you know it, your staff knows it.
Via Ranjan KHOTEJA
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Two separate tourism organisations are haling the success of projects reaching out to uses of social image sharing service instagram.
Hamilton Island’s second Ultimate Instameet brought ambassadors and key influencers to ‘Return2Paradise’ on the island in north Queensland in May and generated more than 700 images that were shared on Instagram. Of the 700 images, 73 featured on Instagram’s ‘popular’ photos page and as a result appeared in the feeds of all of the social sharing site’s 100m active users.
Research released today shows Hamilton Island experienced what it says was $2m in room revenue growth during the campaign period, as well as a nine per cent increase in room bookings compared with the same time last year.
And in Victoria, 11 celebrities, media personalities and social media influencers traveled from Port Fairy to Queenscliff during ‘The Great Instameet’. The celebrities, which included TV and radio presenter Em Rusciano of The Project, photographer Lauren Bath, who has more than a quarter of a million followers on Instagram, and stars of Home and Away, posted over 170 images on the service, with their images gaining 350,000 likes.
Melbourne creative agency Icon.Inc and sister PR agency icon.PR launched the Instameet for Great Ocean Road Marketing and Tourism Victoria with the theme ‘Monday’s the new Sunday on the Great Ocean Road’ to encourage visitors to take a long weekend for the coastal drive.
“More and more consumers are using digital and social platforms exclusively to research, book and share their travel experiences. For marketers these platforms offer a great opportunity to build genuine engagement as well as drive enquiry,” said Joannne Painter, managing director of Icon.
“Instagram has grown from a clever camera smart phone application to one of the fastest growing social media platforms to date – its reach is phenomenal and that’s why we used it for this campaign.”
Via Tourism Australia
An amazing and very useful infographic to use as checklist. If you follow this checklist, you can't do something wrong... I like it! (note from Martin Gysler)
Click the infographic below for an enlarged version you can print out and use as a checklist. Cross off items once you’ve done them.
Below the infographic we cover all eight sections in more detail to help you make the most of these great tips from Maria Peagler (@SM_OnlineClass), founder of SocialMediaOnlineClasses.com...
Via Martin Gysler, The Write Connection