Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Instagram’s top travel hashtags of 2016 

Instagram’s top travel hashtags of 2016  | Tourism Social Media | Scoop.it

According to Instagram data, #travel was the most used travel hashtag for 2016, followed by #sunset and #travelgram. We have become a community of photo sharers, documenting the details of our every life movements, sharing our incredible experiences from backpacking through Europe, to feasting on authentic street food in Asia. Among the other most popular travel-related hashtags of 2016 include #wanderlust, #vacation, #adventure and #roadtrip. Click here to find out more.


Via Tourism Australia
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10 Instagram Foodies That Will Make You Crave Travel

10 Instagram Foodies That Will Make You Crave Travel | Tourism Social Media | Scoop.it
Hungry? These Instagramming foodies document their culinary adventures in cities and countries around the world.
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Data and Diversity Drive Success of Bellagio's Influencer Campaign

Data and Diversity Drive Success of Bellagio's Influencer Campaign | Tourism Social Media | Scoop.it
A deep dive into Bellagio's influencer campaign.
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Instagram adds travel search appeal

Instagram adds travel search appeal | Tourism Social Media | Scoop.it

As if Instagram wasn’t appealing enough to the travel industry, it’s gone and introduced some brand new features for explorers. The app is introducing a largely improved search experience, including the addition of Places Search, which makes it easier to discover new places around the world. Ideal for researching exotic locations, exploring a new getaway destination or a hot new restaurant, taking a virtual look at a hotel or just seeing whether it's sunny at your favourite beach, the new feature brings a world of advantages for any travellers. On top of this, Instagram is also adding Top Search, which lets you search across People, Places and Tags all from a single search box. Find out more.


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Lives are at risk because of this cliff's extreme popularity on Instagram

Lives are at risk because of this cliff's extreme popularity on Instagram | Tourism Social Media | Scoop.it
Step away from the cliff, Instagram fanatics.
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Selfie Sticks Are the Latest Amenity at Instagram-Friendly Hotels

Selfie Sticks Are the Latest Amenity at Instagram-Friendly Hotels | Tourism Social Media | Scoop.it
An update on selfie sticks from top hotels on Instagram.
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Instagram strategies for travel brands

Instagram strategies for travel brands | Tourism Social Media | Scoop.it

Images are more effective in communicating emotions and ideas than words. The reason for this is two-fold; humans interpret the world through visual queues before learning to read and the human brain processes images faster than text. An MIT study in 2014 revealed that it takes as little as 13 milliseconds for humans to process a dozen images. When it comes to printed information, an average American adult reads five words per second. Instagram unlocks the attributes of an image to connect people to their friends, family and brands in an unassuming way. Travellers are looking to their social networks for inspiration and recommendations, before, during and after their holidays. As user generated content is native to Instagram, it is becoming the most effective marketing platform in the evaluation stage - one step away from the purchase decision. Click here for more information.


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9 Great Instagram Tools for Businesses

9 Great Instagram Tools for Businesses | Tourism Social Media | Scoop.it
After recently analyzing data from the SumAll community, we revealed how Instagram users are te...

Via David Wesson Evolve Social
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David Wesson Evolve Social 's curator insight, April 15, 2013 1:28 AM

Some great tools here to promote manage an run your brands Instagram page .My personal favourites are nitrogram and staigram. Please feel free to add to this list espacially if you have found another contest tool apart from statigram 

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Convergence of Fashion and Travel Leads to Rise of Micro-Influencers on Instagram

Convergence of Fashion and Travel Leads to Rise of Micro-Influencers on Instagram | Tourism Social Media | Scoop.it
Many travelers look to social media influencers that travel brands flaunt for trip inspiration and advice. But increasingly, they also view themselves as i
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The Food Capitals of Instagram

The Food Capitals of Instagram | Tourism Social Media | Scoop.it
Explore the popularity of some of the world’s favourite foods on Instagram. Discover Instagram’s capital of curry, which cities are big on burgers, and where pulled pork is most prolific.
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A New Magazine For Whisky Drinkers Exists Only On Instagram

A New Magazine For Whisky Drinkers Exists Only On Instagram | Tourism Social Media | Scoop.it
Ballantine's plays with the platform's features to create a unique branded content play.
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A new way for brands to tell stories on Instagram

A new way for brands to tell stories on Instagram | Tourism Social Media | Scoop.it

Instagram's advertising product has received a significant upgrade that will appeal to travel marketers of all kinds: it's called Carousel Ads. Rather than one image sitting in the standard Instagram scroll, small buttons will appear below ads with multiple images. Users can then swipe to experience the other images, with a final screen featuring a call-to-action that promises to create an actual conversion funnel for advertising on the visual photography medium that is Instagram. The company says it is trying to replicate the feeling of a multi-page magazine spread with the inherent tracking advantages that a digital experience provides. The viability of these units for travel greatly depends on the cost, which is dependent on engagement. If the conversions are low, then the unit, may not be financially viable for travel marketing. Read more on the Instagram business blog.


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Billete Ida y Vuelta's curator insight, April 1, 2015 8:04 AM

Instagram introduce un carrusel de imágenes con la opción de introducir una llamada a la acción!!! 

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Instagram launches clickable ads perfect for travel marketing

Instagram launches clickable ads perfect for travel marketing | Tourism Social Media | Scoop.it
Instagram's advertising product has received a significant upgrade that will appeal to travel marketers of all kinds: it's called Carousel Ads.
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Tourism Instameets claim success

Tourism Instameets claim success | Tourism Social Media | Scoop.it

Two separate tourism organisations are haling the success of projects reaching out to uses of social image sharing service instagram.

 

Hamilton Island’s second Ultimate Instameet brought ambassadors and key influencers to ‘Return2Paradise’ on the island in north Queensland in May and generated more than 700 images that were shared on Instagram. Of the 700 images, 73 featured on Instagram’s ‘popular’ photos page and as a result appeared in the feeds of all of the social sharing site’s 100m active users.

 

Research released today shows Hamilton Island experienced what it says was $2m in room revenue growth during the campaign period, as well as a nine per cent increase in room bookings compared with the same time last year.

 

And in Victoria, 11 celebrities, media personalities and social media influencers traveled from Port Fairy to Queenscliff during ‘The Great Instameet’. The celebrities, which included TV and radio presenter Em Rusciano of The Project, photographer Lauren Bath, who has more than a quarter of a million followers on Instagram, and stars of Home and Away, posted over 170 images on the service, with their images gaining 350,000 likes.

 

Melbourne creative agency Icon.Inc and sister PR agency icon.PR launched the Instameet for Great Ocean Road Marketing and Tourism Victoria with the theme ‘Monday’s the new Sunday on the Great Ocean Road’ to encourage visitors to take a long weekend for the coastal drive.

 

“More and more consumers are using digital and social platforms exclusively to research, book and share their travel experiences. For marketers these platforms offer a great opportunity to build genuine engagement as well as drive enquiry,” said Joannne Painter, managing director of Icon.

 

“Instagram has grown from a clever camera smart phone application to one of the fastest growing social media platforms to date – its reach is phenomenal and that’s why we used it for this campaign.”

 

Read more at http://mumbrella.com.au/hamilton-island-claims-second-instameet-generated-3-7m-worth-of-earned-media-for-thursday-169109


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