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Smart brands know how to integrate thier campaigns acorss a wider Audience & this case study is a fine example of that.
Four Season not only use fashion bloggers but succeed in making a standard prize seem all the more appealing when targetted to a specific aspirational fashion conscious audience.
With a plethora of brands running contests on facebook it is vital to think outside your immediate Facebook community to deliver better results as more competition has meant lots of brands whilst offering attractive prizes simply aren't getting the same results they were 12 months ago.