Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Bad TripAdvisor Reviews of 13 Famous World Landmarks

Bad TripAdvisor Reviews of 13 Famous World Landmarks | Tourism Social Media | Scoop.it
As a worldwide community, we love our landmarks—well, most of us. While tourists, travelers, and locals alike generally take pride in visiting the world’s big-name sites, some…aren’t as impressed.
Here at AFAR, we couldn’t believe that there’d be negative reviews of world-class sites like Stonehenge, the Colosseum, or the Eiffel Tower. So, we took to TripAdvisor to find out some people’
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Key travel trends for 2016

Key travel trends for 2016 | Tourism Social Media | Scoop.it

TripAdvisor has collated the key trends that will shape the travel landscape in 2016, based on its TripBarometer study which analysed more than 44,000 responses from travellers and hoteliers worldwide. Among the key trends include seeking new experiences, with 69 percent of travellers planning to try something new in 2016, including cruising, solo travel and adventure travel. Additionally, 1 in 3 travellers are planning to spend more in 2016 than they did in 2015, believing that travel is essential to their health and wellbeing. Below is a breakdown of the key trends outlined by TripAdvisor; click here to download the full report. 


  1. Seeking new experiences.
  2. Spending more because it's 'worth it.'
  3. Choosing destinations based on culture, special offers.
  4. Staying cool and connected.
  5. Rising room rates (and optimism).
  6. Managing reputations online.

Via Tourism Australia
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Vagabond Lifestyles's curator insight, January 16, 2016 9:02 AM

Really awesome travel trends

Travel and Transport's curator insight, January 25, 2016 9:09 AM

This is more of a consumer travel focused study than a business travel one, but there are still some interesting insights to be had here - particularly with regard to generational traveler preferences.

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Want Better TripAdvisor Rankings? Do These 3 Things.

Want Better TripAdvisor Rankings? Do These 3 Things. | Tourism Social Media | Scoop.it
Article - Want Better TripAdvisor Rankings? Do These 3 Things. - To date, there are 4.4 million hotels and other travel businesses listed on TripAdvisor. You deserve to be at the top – you know it, your staff knows it.

Via Ranjan KHOTEJA
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2016 update to the TripAdvisor Popularity Index algorithm Q&A

2016 update to the TripAdvisor Popularity Index algorithm Q&A | Tourism Social Media | Scoop.it
TripAdvisor has implemented an updated algorithm for ranking accommodation properties. Learn how to maintain and improve your ranking.
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Using guest reviews to pave the path to greater engagement

Using guest reviews to pave the path to greater engagement | Tourism Social Media | Scoop.it

Atmosphere Research Group and TripAdvisor, has released a new report on the correlations between hotel engagement and TripAdvisor performance. The study is based on data from over 12,000 properties located in the top 25 traffic markets on TripAdvisor, as well as interviews with executives from four global hotel chains. Below is a summary of the report's key findings:


  • Highly engaged hotels perform better on TripAdvisor in terms of page views, market visibility and revenue.
  • There are four common actions which more engaged properties take:
  1. Take ownershio of the property's page on TripAdvisor by registering in the TripAdvisor Management Centre.
  2. Publish at least 10 Management Photos to their listing on TripAdvisor.
  3. Respond to at least 25% of reviews on TripAdvisor.
  4. Add direct contact information to the property's page with Business Listings.

Via Tourism Australia
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Panos Fotiadis's curator insight, October 13, 2015 2:21 AM

Engagement by reviews

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TripAdvisor focuses on social with acquisition of photo storytelling app Tiny Post

TripAdvisor focuses on social with acquisition of photo storytelling app Tiny Post | Tourism Social Media | Scoop.it

TripAdvisor has announced it has acquired Tiny Post, an app that lets you tell stories by writing over photos.
“We think Tiny Post is a great fit with our continued drive to provide engaging and sharable content and I am happy to welcome this strong team to TripAdvisor” said Steve Kaufer, co-founder and CEO TripAdvisor. 

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