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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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The Heat is On: Five Online Travel Trends Set to Explode

The Heat is On: Five Online Travel Trends Set to Explode | Tourism Social Media | Scoop.it

The global economy is uncertain at best, travel is a hyper-competitive landscape with new services and products launching daily and the travel consumer is becoming ever more savvy, fickle and demanding. In this environment how can travel companies possibly survive, let alone thrive?

 

With less than one week to go before the EyeforTravel team head to Las Vegas for TDS North America we consider the most pertinent emerging themes in online travel and consult some of the events most exciting speakers for their expert insights and predictions.

 

1. Get ready for a mobile-only world

2. Four ‘C’s to think about: convergence, commerce, content and how these impact customer behaviour will be an ongoing theme

3. Big data, personalisation and being relevant is key in the marketing battle

4. Revenue management: it may not be sexy but it’s essential

5. Think new markets. Think new customers. Think ‘glosolomo’


Via Tourism Australia
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China is most likely to turn into the world No. 1 international tourism source market within the year 2012

China is most likely to turn into the world No. 1 international tourism source market within the year 2012 | Tourism Social Media | Scoop.it

China is most likely to turn into the world No. 1 international tourism source market within the year 2012. Destinations all over the world are increasing their efforts to welcome Chinese visitors. Prof. Dr. Wolfgang Georg Arlt, director of COTRI China Outbound Tourism Research Institute, has recently given keynote speeches at China outbound tourism workshops in Wuppertal/Germany and Colombo/Sri Lanka and will give further advice during the COTTM fair in Beijing next week.


Via Cyril Gervais, Tourism Australia
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QR codes and Mobile Apps: What can they do for Destination Marketing?

QR codes and Mobile Apps: What can they do for Destination Marketing? | Tourism Social Media | Scoop.it
QR codes and Mobile Apps: What can they do for Destination Marketing?

Via Jeff Bernard, Tourism Australia
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Behold the tech-savvy, young and affluent Chinese traveller, coming to a country near you

Behold the tech-savvy, young and affluent Chinese traveller, coming to a country near you | Tourism Social Media | Scoop.it

In fifteen years, the Chinese middle class will reach 800 million, up from 300 million today. Over the next five years, affluent Chinese consumers will grow from four million to 20 million.

It has changed, and will continue to change, the dynamics of the world we live in, and have huge impacts on the global travel and tourism industry.


Via Paul Sloan, Tourism Australia
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Boom time for online travel in Japan

Boom time for online travel in Japan | Tourism Social Media | Scoop.it
First the good news. Online travel is the standout trend not only in Japan but across Asia.

Via Paul Sloan, Tourism Australia
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Tourism Australia 's comment, June 5, 2012 9:53 PM
Thank you