One in three minutes of people's time on their mobile device is spent on Facebook and Instagram, and there are 10 million people active on Facebook via their mobiles every day, with 'travel' the most talked about topic on the medium. 79% are talking about the dreaming phase, 73% are looking for inspiration from family and friends, and 55% are using mobile devices and Facebook to plan, seeking travel-related activity recommendations. There has been a video explosion on the platform, with a 94% growth year-on-year and 8 billion views daily. Find out more.
The global economy is uncertain at best, travel is a hyper-competitive landscape with new services and products launching daily and the travel consumer is becoming ever more savvy, fickle and demanding. In this environment how can travel companies possibly survive, let alone thrive?
With less than one week to go before the EyeforTravel team head to Las Vegas for TDS North America we consider the most pertinent emerging themes in online travel and consult some of the events most exciting speakers for their expert insights and predictions.
1. Get ready for a mobile-only world
2. Four ‘C’s to think about: convergence, commerce, content and how these impact customer behaviour will be an ongoing theme
3. Big data, personalisation and being relevant is key in the marketing battle
4. Revenue management: it may not be sexy but it’s essential
5. Think new markets. Think new customers. Think ‘glosolomo’
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