Israel is Counting on Social Media to Keep its Re-Branding Effort on Track | Tourism Social Media |

"Mr. Aharoni launched “Brand Israel” in 2005 when he was serving as consul for media and public affairs at the Israel Consulate in New York. The campaign is meant to “rebrand” Israel, emphasizing its relevance and modernity. Mr. Aharoni, who joined the Israel foreign service in 1991, calls his specialty “country positioning.” In short, he’s worked to define what makes Israel attractive for tourism, foreign investment and export, and then used those advantages to promote his country to relevant audiences."

Via Julien Dos Reis Pedro