Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Tourism Australia celebrates Indigenous travel in new ad campaign

Tourism Australia has launched a new video aimed at increasing international tourism. Called Aboriginal Australia: Our Country is Waiting For You, it was made in collaboration with film-makers Brendan Fletcher and Warwick Thornton and aims to dispel misconceptions that Indigenous tourism experiences can only be found in hot, dry and remote areas of the country.


Via Julien Dos Reis Pedro
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Australia is the most popular country on Instagram!

Australia is the most popular country on Instagram! | Tourism Social Media | Scoop.it

Australia has a new claim to fame: being the most popular country in the world on Instagram.

The official tourism Australia page @Australia has just amassed over one million followers, making it easily the most followed national destination page in the world.

The page, which is run by a small team of social media experts, has blown the completion out of the water, with it's British counterpart carrying only 131,000 followers, and the New Zealand account having only 30,000.

It features stunning images of quintessentially Australian icons like Kangaroos, Koalas and distinctly rugged landscapes, with many of the images garnering over 50,000 likes.

 

Tourism Australia's social media team has published a presentation outlining how it uses its @Australia Instagram page to inspire the world to travel to and through Australia. This can be viewed at http://www.slideshare.net/TourismAustralia


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Olivier P. Soares's curator insight, December 16, 2014 7:13 AM

Excellent presentation of Australia's presence and success on instagram.

Amanda Morgan's curator insight, December 16, 2014 10:12 PM

It is not surprising that Australia is the most popular country on instagram with all of its amazing sites and beautiful attractions.  Social media is becoming increasingly influential and virtual seeing the world through a cell phone suddenly makes it smaller, while it also advertises for  tourism.

Laura Diamond's curator insight, December 28, 2014 6:48 PM

I thought this article is a great way of showing you don't have to be a pretty face or be able to sing or dance or act to become 'instafamous' a group of social media experts has made the Australian tourism page the more followed on instagram for countries. With over 1 million followers and growing with.

 

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The importance of traits for top destinations

The importance of traits for top destinations | Tourism Social Media | Scoop.it

Brand USA has fielded a study in Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Korea and the United Kingdom to better understand the influence and importance of various traits on travel decisions. The desire to visit the U.S. is most strongly driven by natural landscapes and cultural landscapes while Australia attracts visitors for its beautiful natural landscapes and beaches. Spain's special events draw the interest of travellers while Italy and France are known for their cultural and historical attractions. Natural features and landscapes are the top draw for most markets, followed often by cultural attractions. While dining is not considered the strongest attraction for any country, travellers interested in visiting Italy are the most likely to be motivated by food. U.S. visitors are the least likely to be motivated by its food. Click here for more information.


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Panos Fotiadis's curator insight, March 23, 2015 4:12 AM

Brand USA is searching what attracts travelers...

Zeke Robinson's curator insight, March 23, 2015 11:33 PM

It explains how different areas bring in people to visit/live there and this is all quite true in fact.

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New Tourism Australia campaign puts focus on foodies

New Tourism Australia campaign puts focus on foodies | Tourism Social Media | Scoop.it

"Tourism Australia is ramping up its marketing of the country as a destination for gourmet travellers in the next phase of its “There’s nothing like Australia” global marketing push."


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Sally Egan's curator insight, September 15, 2013 4:55 PM

New trend in "food teourim".