Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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What are travellers saying when they use social media at airports? [INFOGRAPHIC]

What are travellers saying when they use social media at airports? [INFOGRAPHIC] | Tourism Social Media | Scoop.it
Many passengers have their heads buried in a device or laptop as they wander around or wait at an airport. Frequently they ...
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Orlando becomes first destination to surpass 60M visitors

Orlando becomes first destination to surpass 60M visitors | Tourism Social Media | Scoop.it
The 2014 tourism numbers are in, and boy, are they good for the metro Orlando region.
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No Internet, No Credit Cards, No Problem: How Airbnb Launched In Cuba

No Internet, No Credit Cards, No Problem: How Airbnb Launched In Cuba | Tourism Social Media | Scoop.it
Cuba runs on cash and almost no one has easy access to the Internet. But Airbnb found a way to beat U.S. hotels to the market nevertheless.
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Apps for Encounters of the Local Kind

Apps for Encounters of the Local Kind | Tourism Social Media | Scoop.it
A roundup of new tools that let travelers connect with locals, at parties and over dinner tables.
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JourneyBeyondTravel's curator insight, April 13, 9:14 AM

Want to get to know the locals? Technology can help! 

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Hotel loyalty programs can bring digital rewards in real life

Hotel loyalty programs can bring digital rewards in real life | Tourism Social Media | Scoop.it
Consumers are beginning to expect digital rewards as part of their loyalty to a hotel, airline or online travel agency brand.

Via Ranjan KHOTEJA
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CityMaps: Could This New App Be More Useful Than Google Maps?

CityMaps: Could This New App Be More Useful Than Google Maps? | Tourism Social Media | Scoop.it
It’s like Yelp, but only from the people whose opinions you trust.
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Starwood Invites SPG Members to ‘Hear the Music, See the World’ with Concert Series

Starwood Invites SPG Members to ‘Hear the Music, See the World’ with Concert Series | Tourism Social Media | Scoop.it
Starwood Preferred Guest members have access to five intimate in-hotel music performances from June to November, featuring John Legend at Sheraton LA Downtown.
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Apps for Encounters of the Local Kind

Apps for Encounters of the Local Kind | Tourism Social Media | Scoop.it
A roundup of new tools that let travelers connect with locals, at parties and over dinner tables.
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The importance of reputation management for hotels

The importance of reputation management for hotels | Tourism Social Media | Scoop.it

Reputation does matter. And while some hoteliers are changing their approach, for others adapting to new ideas is painfully slow, says TrustYou. This is exemplified in a recent study that showed only 56% of hotels are responding to TripAdvisor reviews and only 17% to Expedia reviews. This is occurring despite the fact that management responses to travel reviews has been shown to improve guests' perceptions of a property. Among the study's findings include:


  • Given equal prices, travellers are 3.9 times more likely to choose a hotel with higher review scores.
  • Appropriate responses to bad reviews improved 84% of users' impressions of the property.
  • Properties that respond to more than 50% of their reviews increase their likelihood of receiving a booking inquiry by 24%.
  • Approximately 90% of travellers report reading travel reviews prior to booking.
  • 76% of travellers say they are willing to pay more for a hotel with higher review scores.

Via Tourism Australia
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Panos Fotiadis's curator insight, April 9, 3:09 AM

only 56% of hotels are responding to TripAdvisor reviews and only 17% to Expedia ...

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The Travel Selfie: I Was Here, Give Me a Discount

The Travel Selfie: I Was Here, Give Me a Discount | Tourism Social Media | Scoop.it
As hotels and travel sites embrace a trend – offering selfie packages and contests — how does that change your vacation?
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Sea-Tac is third US airport to offer Mobile Passport Control

Sea-Tac is third US airport to offer Mobile Passport Control | Tourism Social Media | Scoop.it
Following in the footsteps of Hartsfield-Jackson Atlanta and Miami international airports, Seattle-Tacoma Airport now offers Mobile Passport Control.
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How The Internet Created The Superstar Travel Agent

How The Internet Created The Superstar Travel Agent | Tourism Social Media | Scoop.it
The Internet, experts said, was going to kill travel agents. In the nineties, airline and hotel executives gleefully dreamed of cutting out the middleman, saving on commissions, and creating direct relationships with their customers. Instead they got OTAs (online travel agents), whose dominance has led to even higher mass travel [...]
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A new way for brands to tell stories on Instagram

A new way for brands to tell stories on Instagram | Tourism Social Media | Scoop.it

Instagram's advertising product has received a significant upgrade that will appeal to travel marketers of all kinds: it's called Carousel Ads. Rather than one image sitting in the standard Instagram scroll, small buttons will appear below ads with multiple images. Users can then swipe to experience the other images, with a final screen featuring a call-to-action that promises to create an actual conversion funnel for advertising on the visual photography medium that is Instagram. The company says it is trying to replicate the feeling of a multi-page magazine spread with the inherent tracking advantages that a digital experience provides. The viability of these units for travel greatly depends on the cost, which is dependent on engagement. If the conversions are low, then the unit, may not be financially viable for travel marketing. Read more on the Instagram business blog.


Via Tourism Australia
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Billete Ida y Vuelta's curator insight, April 1, 8:04 AM

Instagram introduce un carrusel de imágenes con la opción de introducir una llamada a la acción!!! 

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For-profit social enterprise connects craftsmen and cooks with visiting tourists

For-profit social enterprise connects craftsmen and cooks with visiting tourists | Tourism Social Media | Scoop.it
Backstreet Academy works with NGOs across Asia, enabling local hosts to offer tours and classes to visitors in search of authentic experiences.
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Make room for mobile-friendly hotel review platforms

Make room for mobile-friendly hotel review platforms | Tourism Social Media | Scoop.it
Travelers use hotel reviews to make decisions. Reading them on a mobile device does not need to be a clunky, time-consuming endeavor says TrustYou.
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The Marketing Firm Rethinking Polaroid Just Bought SkyMall for $1.9M

The Marketing Firm Rethinking Polaroid Just Bought SkyMall for $1.9M | Tourism Social Media | Scoop.it
Hopefully we won’t have to fly without the in-flight shopping guide that is SkyMall for too much longer. As of March 27, there’s a new publisher in town: C&A Marketing out of Ridgefield Park, New Jersey.
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How top travel brands on social media perform on Pinterest, Vine and Tumblr

How top travel brands on social media perform on Pinterest, Vine and Tumblr | Tourism Social Media | Scoop.it

Any travel brand that expects to do well on social media has a strong presence on at least half of the Facebook, Instagram, Twitter and YouTube platforms. Skift took a look at the brands that drive the highest social activity within the most active social sectors, and compared what they are doing on image-dependent platforms like Pinterest, Vine and Tumblr. Of the top five airline, booking sites, destinations, hotels and media brands, Skift found that 75% are on Pinterest, 70% are on Vine, and 30% are on Tumblr. The top five destination travel brands by followers are:


  1. Walt Disney Resorts
  2. Tourism Australia
  3. Visit Philly
  4. U.S. Department of the Interior
  5. Tourism and Events Queensland


Click here to view the top media brands, airlines, booking sites and hotel brands by followers.


Via Tourism Australia
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Les immanquables du tourisme's curator insight, April 12, 4:08 AM

L'importance des réseaux sociaux pour les organisations touristiques 

Olivier P. Soares's curator insight, April 13, 4:12 AM

Some good examples of travel companies using social media channels for their own and rightful purposes.


What can we learn from this ?

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Exploring the brave new world of hotel tech amenities

Exploring the brave new world of hotel tech amenities | Tourism Social Media | Scoop.it
On a visit to the hotel company’s new innovation studio, David Samuels explores the brave new world of hospitality.
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The Truth About Being a Freelance Travel Writer

The Truth About Being a Freelance Travel Writer | Tourism Social Media | Scoop.it
You think travel writers are springing for their own yacht trips?
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Restaurant crowdfunding platform turns customers into investors

Restaurant crowdfunding platform turns customers into investors | Tourism Social Media | Scoop.it
Equity Eats is a restaurant crowdfunding platform which helps eateries to raise capital via their future, local customers.
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7 travel apps for making sure your next road trip doesn't end in disaster

7 travel apps for making sure your next road trip doesn't end in disaster | Tourism Social Media | Scoop.it
The Griswolds would've had a better trip with some technical assistance.
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Hotel Rebellion – TripRebel Shake Things Up

Hotel Rebellion – TripRebel Shake Things Up | Tourism Social Media | Scoop.it
Valentino Borghesi, TripRebel’s Creative Director, is attempting to create a clean aesthetic for their hotel aggregation website. Beyond the design, the site is an attempt to break the conventions entrenched by other hotel aggregators. We’ll let Valentino explain a little more. 
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SOS alert to the #travel industry! Tap the brakes on your #AppleWatch investments

SOS alert to the #travel industry! Tap the brakes on your #AppleWatch investments | Tourism Social Media | Scoop.it

The allure of Shiny Object Syndrome (SOS) is strong. And whether it be "a-loo-minium" or gold, the Apple Watch is very shiny.


Via Ranjan KHOTEJA
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Hotels need to get the (Facebook?) message

Hotels need to get the (Facebook?) message | Tourism Social Media | Scoop.it
Last week at F8 (the Facebook Developer Conference) a considerable amount of time was spent on its efforts to improve the technology of messaging.
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Yelp Platform claims 1.5 million transactions to date

Yelp Platform claims 1.5 million transactions to date | Tourism Social Media | Scoop.it
Yelp is continuing its push to expand beyond its core restaurant review service and into a fully bookable small business platform.
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