The past two years have seen some major changes in the world of search and search engine optimisation.
2011 saw search giant Google usher in a host of new features and products that made one thing clear - the future of search was social.
After launching its own social network Google +, it became apparent that Google was favouring social links and other social signals into their now personalised search plus your world results pages.
Results that stemmed from social networks such as Facebook and Twitter also now seem to rank more prominently than they did in the past - forcing SEOs to reconsider the importance and the value of social links in search today.
While social media is certainly not the only factor to keep in mind when it comes to SEO - it is becoming clear that search engines and people are placing an increasing amount of value on it and it would be wise for your company to take notice and do the same.
Full Article: http://www.bizcommunity.com/Article/196/16/79278.html
Via Antonino Militello