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Can Big Data Help Us Travel Better?

Can Big Data Help Us Travel Better? | Tourism marketing | Scoop.it
Big Data News, Events, and Expert Opinion
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Interesting article, albeit there's still a road ahead...
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How TripAdvisor is Changing Hotel Strategies

How TripAdvisor is Changing Hotel Strategies | Tourism marketing | Scoop.it
TripAdvisor’s influence is evident in its search position, as it appears on the first page of organic search results for 99% of unbranded search terms.
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Interesting clues
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"Alexa, Ask KAYAK": KAYAK launches voice-enabled travel search | TravelDailyNews International

"Alexa, Ask KAYAK": KAYAK launches voice-enabled travel search | TravelDailyNews International | Tourism marketing | Scoop.it
STAMFORD, CONN. - Alexa, the cloud-based voice service that powers Amazon Echo, can now help users plan and track a trip through an integration with KAYAK, the world's leading travel search engine. The launch of KAYAK on Alexa-enabled devices marks the first time that KAYAK has become accessible from anywhere other than a desktop or mobile device.
Armed with the power of KAYAK and some of the site's key features, including Explore and Flight Tracker, Alexa can access and share travel
Panos Fotiadis's insight:
The shape of things to come - AI will dominate in a few years from now!
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Let Qualitative Research Inform Your Content Strategy

Let Qualitative Research Inform Your Content Strategy | Tourism marketing | Scoop.it
Metrics leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research – Content Marketing Institute
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People have the power...
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Steps to success in today’s technology-driven travel marketplace

Steps to success in today’s technology-driven travel marketplace | Tourism marketing | Scoop.it

The rise of mobile technology and social media has turned the travel industry upside down. This article from global market research agency GfK outlines seven key factors to succeed in this fast-changing, highly connected and technology-driven marketplace. Among the key concepts include embracing augmented reality opportunities, understanding key market trends to grow market share, and developing apps for new technology such as wearables. The global sales of wearable devices are expected to increase from 35 million in 2014 to 122 million in 2016. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:
Interesting article from Gfk...
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How to build email subscribers from social media

How to build email subscribers from social media | Tourism marketing | Scoop.it
Want to build more email subscribers from your activity on social media? Here are some useful and practical tactics!

Via Kamal Bennani
Panos Fotiadis's insight:
Buliding email lists ? Here are some ideas!
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Hotels have the data to be better with email - Tnooz

Hotels have the data to be better with email - Tnooz | Tourism marketing | Scoop.it
OTAs and airlines are well known for sending out messages with helpful information and offers, but you rarely see this from a hotel.
Panos Fotiadis's insight:
I fully agree with author: despite all new stuff, email remains the easiest and cheapest tool for hotel marketing!
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TV and social media top for influencing destination choice

TV and social media top for influencing destination choice | Tourism marketing | Scoop.it
Travellers claim they get most of their inspiration for where to go on a trip from watching television and sites such as Facebook and Instagram.
Panos Fotiadis's insight:
Some unusual findings in this report!
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Hospitality Net - 10 Key Trends for Revenue Management in 2016 | By Maeve Walls

Hospitality Net - 10 Key Trends for Revenue Management in 2016 | By Maeve Walls | Tourism marketing | Scoop.it
The past few years have given birth to a wide variety of revenue management 'best practices' and tools. What's the
equation for success? Two of the major factors affecting a modern revenue manager's success are the tools they are
using, and how well RMs are integrating their knowledge with the 'big picture'.
Panos Fotiadis's insight:
An interesting article - it's not only about Revenue Management!
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The Latest Video Trends: Where Your Audience Is Watching

The Latest Video Trends: Where Your Audience Is Watching | Tourism marketing | Scoop.it
How online video—especially on YouTube—has surpassed the power and reach of traditional television.
Panos Fotiadis's insight:
Content...hhmmm, sorry, Video is king!
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Meet your guests in Google’s “moments that matter”

Meet your guests in Google’s “moments that matter” | Tourism marketing | Scoop.it
Imagine you had a way of knowing whenever someone thought about going for a holiday in your area, and in that very moment you’re able to suggest that they visit you.
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A recommendation from Guest Revu...
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Google Is Planning on Launching a Travel Assistant App

Google Is Planning on Launching a Travel Assistant App | Tourism marketing | Scoop.it
Is it telling that Google will be rolling out a beta of "a new travel assistant app" this week and that it will be certain members of its Local Guides prog
Panos Fotiadis's insight:
Another move by Google, targeting tours & activities, is on the launch
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Navigating the Multidevice Travel Path to Purchase

Navigating the Multidevice Travel Path to Purchase | Tourism marketing | Scoop.it
Understand how mobile is changing the way Dutch and Swedish travelers plan and book short getaways.
Panos Fotiadis's insight:
Insights from Facebook
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UK travel decisions in a multi-screen world

As a follow up to the 2014 UK and 2014 US studies, Expedia commissioned comScore to conduct a study on the importance of multi-platform devices in online travel content consumption in the UK. comScore blended online travel behavioural data with data collected through a custom survey. Among the key findings:

 

48 million people in the UK engage with digital content each month, with 73% interacting with travel content.Smartphone users are most likely to access travel content in a given month, at 73%.Among the 25 million monthly travel users on mobile, 75% access travel only via smartphone; 14% use both smartphone and tablet.Reach of most travel categories in the UK is considerably higher than the US.

 

Download the report.


Via Tourism Australia
Panos Fotiadis's insight:
Another study from Expedia for U.K. travelers
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China outbound wave dominates tourist arrivals across Asia Pacific to 2020

China outbound wave dominates tourist arrivals across Asia Pacific to 2020 | Tourism marketing | Scoop.it
In total, the expected average annual growth rate of more than four percent per annum over the next five years will lift the foreign arrivals volume into Asia Pacific from the 538 million received in 2015 to more than 657 million by 2020. Around 78 percen
Panos Fotiadis's insight:
PATA predicts explosive growth from China's outbound market to APAC countries
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10 reasons why Dynamic Ads for Travel from Facebook heralds a new era of travel marketing - Tnooz

10 reasons why Dynamic Ads for Travel from Facebook heralds a new era of travel marketing - Tnooz | Tourism marketing | Scoop.it
This week Facebook has launched Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers.
Panos Fotiadis's insight:
DAT - one more term for travel marketeers
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New Whitepaper: A roadmap to traveler attribution

New Whitepaper: A roadmap to traveler attribution | Tourism marketing | Scoop.it
The browsing and purchasing behavior of travel consumers is one of the most complex digital landscapes today, with shoppers visiting an average of 38 travel sites before booking.
Expedia's new whitepaper, based on a study commissioned with Millward Brown Digital, helps advertisers leverage this behavior to develop a  full funnel approach.
The study for insights to reach consumers at every stage of the travel purchasing journey, includes:
Mix of travel booking across supplier, OTA and meta channels
Role of OTAs in the middle phase
Panos Fotiadis's insight:
This Expedia whitepaper is based on a big number of travelers thus making it valuable for the exploration of their purchase path
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How Games Are Changing the Museum Experience

How Games Are Changing the Museum Experience | Tourism marketing | Scoop.it
From motion capture to augmented reality, here’s how museums are using game design to enhance their collections.
Panos Fotiadis's insight:
Woww...visits in museum will be a lot more attractive for anyone!
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New study finds travel agents save consumers an average of $452 per trip

New study finds travel agents save consumers an average of $452 per trip | Tourism marketing | Scoop.it
ALEXANDRIA, VA – New research from The American Society of Travel Agents (ASTA) proves that travel agents save consumers time and money. Consumers report that travel agents save them an average $452 per trip, and four hours in travel planning. Perhaps most importantly, consumers said that agents help them avoid costly mistakes.
The independent study, "Best of Both Worlds: Quantifying How Travel Agents Save Consumers Time and Money," was funded by Carnival Corporation and conducted by market research firm TNS Global.
Panos Fotiadis's insight:
The fact that the research comes from ASTA does not (necessarily) mean it's biased - reach your own conclusions!
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2016 update to the TripAdvisor Popularity Index algorithm Q&A

2016 update to the TripAdvisor Popularity Index algorithm Q&A | Tourism marketing | Scoop.it
TripAdvisor has implemented an updated algorithm for ranking accommodation properties. Learn how to maintain and improve your ranking.
Panos Fotiadis's insight:
TripAdvisor Popularity Index...always an interesting read for hoteliers!
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Google shows its potential to ruin the dreams of travel destination apps

Google shows its potential to ruin the dreams of travel destination apps | Tourism marketing | Scoop.it
True to form, Google is putting the industry on red alert with the upcoming release of a new travel app known as Trips.
Panos Fotiadis's insight:
The destination app...killer?
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The Real Way to Get More Customer Feedback

The Real Way to Get More Customer Feedback | Tourism marketing | Scoop.it
Asking customers to call for help isn't effective when attempting to get more feedback. Here's a better way.

Via Kamal Bennani
Panos Fotiadis's insight:
This is a short and good article worth reading for customer feedback...it sure shows a better way!
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Travel sites are working on personalisation but do consumers notice? - Tnooz

Travel sites are working on personalisation but do consumers notice? - Tnooz | Tourism marketing | Scoop.it
Elements of personalisation are creeping into online travel sites as demonstrated by a recent study by eDigitalResearch.
Panos Fotiadis's insight:
That's a good question!
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Everything You Wanted to Know About the Hotel Industry's Gripes Against OTAs

Everything You Wanted to Know About the Hotel Industry's Gripes Against OTAs | Tourism marketing | Scoop.it
The conflict between hospitality brands and the online travel agencies that sell their products is in full bloom as we head into the summer of 2016, and it
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European Commission checks the OTA's 
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Interactive map links to destination videos for visitors

Interactive map links to destination videos for visitors | Tourism marketing | Scoop.it
TripGlimpse is enabling tourists to preview their destination via an interactive map and curated video footage.
Panos Fotiadis's insight:
Ooopss, this idea could evolve in something big!
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