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Adara Introduces Traveler Spending Scores

Adara Introduces Traveler Spending Scores | Tourism marketing | Scoop.it
Marketing data company Adara has just released “traveler value score”, a tool that estimates an anonymous subject's customer’s capacity to spend on travel and lodging. The news tool can help hoteliers pitch rooms and services more precisely, thereby elevating or optimizing revenues, according to the company. While the potential for filtering spending potential seems fantastic, there may be some stumbling blocks.
Panos Fotiadis's insight:
This is always an interesting metric!
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Luxury wellness travel and the millennial generation: Travel Weekly

Luxury wellness travel and the millennial generation: Travel Weekly | Tourism marketing | Scoop.it
A new report shows that Gen Xers and millennials are fast becoming the core demographic for this fast-growing travel sector.
Panos Fotiadis's insight:
Which segment prefers what? Here are some answers.
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Skift Podcast: Where Family Travel Is Headed In 2016

Skift Podcast: Where Family Travel Is Headed In 2016 | Tourism marketing | Scoop.it
The second season of the Skift Podcast is well under way, but for our eighth episode we stop for a minute to say "Are we there yet?" Family travel is one o
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Interesting podcast
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Mobile travel bookings quadruple since 2011 ·ETB Travel News Australia

Mobile travel bookings quadruple since 2011 ·ETB Travel News Australia | Tourism marketing | Scoop.it
Mobile travel bookings quadruple since 2011
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Going up even in...down under!
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Google Destinations Aims To Inspire Travelers

Google Destinations Aims To Inspire Travelers | Tourism marketing | Scoop.it
Google is taking a deeper dive into the travel sector with Destinations on Google, a new product that combines hotel and flight information with inspiration and exploration.
Panos Fotiadis's insight:
New travel stuff from Google
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Here come the millennials and a season of change | Rosebuds Blog | The Rose Hotel

Here come the millennials and a season of change | Rosebuds Blog | The Rose Hotel | Tourism marketing | Scoop.it
Every generation brings its own set of values and predilections society. The so-called millennials, those aged 20 to 35, are no different in this regard. But a tremendous amount of attention is being paid to millennials because they are 70 million strong and already account for more than one-third of the American workforce, and will make up half the workforce by 2020. Naturally, like many industries, hospitality and hoteling is paying close attention to the millennial mindset. Perhaps no emerging generation has been more closely studied than the millennials, and for that reason we learned a great deal about how they think and what they want. The hotel business is responding accordingly. One of the most gratifying findings is that millennials prefer … (click on the headline to continue reading)
Panos Fotiadis's insight:
Remarks for millenials from a hotelier
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Investing your online travel marketing budget in 2016

Investing your online travel marketing budget in 2016 | Tourism marketing | Scoop.it

There's no shortage of ways to invest your organisation's annual online travel marketing budget from video and social media to brand websites and third parties. MDG Advertising has come up with the infographic above to help travel marketers focus on a few areas. The agency proposes five digital trends to help marketers decide on where best to divert their online marketing. For example, the company says everything should be optimised for mobile given the spike in mobile search across all travel categories in 2015. Further insights include purchasing behaviour of millennials and why video will be a winner this year. Find out more.


Via Tourism Australia
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Suggestions...
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Booking.com Opens a World of Personalised Travel Possibilities With the Launch of Passion Search

Booking.com Opens a World of Personalised Travel Possibilities With the Launch of Passion Search | Tourism marketing | Scoop.it
AMSTERDAM, March 1, 2016 /PRNewswire/ -- Booking.com Opens a World of Personalised Travel Possibilities With the Launch of Passion Search. Innovative new...
Panos Fotiadis's insight:
Booking.com takes a step ahead
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Digital state of the travel nation

Digital state of the travel nation | Tourism marketing | Scoop.it
Econsultancy and Adobe spent a few months last summer trying to understand the requirements and challenges facing marketers and ecommerce execs in travel.
Panos Fotiadis's insight:

Interesting 

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Rescooped by Panos Fotiadis from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Product Development - Our pursuit of the perfect homepage @ProjExpedition

Product Development - Our pursuit of the perfect homepage @ProjExpedition | Tourism marketing | Scoop.it
One of the things I love about building product, is that it’s never finished; there is always something better, a new idea or a way to improve.  Nothing is more true than with our Project Expedition

Via ALBERTO CORRERA
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In the pursuit of the perfect homepage...

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5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions

5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions | Tourism marketing | Scoop.it
Nearly 40 percent of all global travelers shop for travel on mobile devices and complete transactions on mobile about a third of the time, with mobile tran
Panos Fotiadis's insight:

Conversions from mobiles on the up...

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TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options

TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options | Tourism marketing | Scoop.it
TripAdvisor is taking the next step toward becoming an all-around booking platform, or quasi online travel agency, as it intends to launch Instant Booking
Panos Fotiadis's insight:

TripAdvisor is an OTA

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Direct booking tips: Keep your social media alive - GuestRevu

Direct booking tips: Keep your social media alive - GuestRevu | Tourism marketing | Scoop.it
Social media is one of those things that most people either love or hate. Some people find it a chore to push messages out into a disembodied public audience and others love to let the world know what they are up to and watch the likes roll in, some people swear by its value as a marketing tool and others …
Panos Fotiadis's insight:

Few tips

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IBM Watson Is Changing Travel in Ways Nobody's Expecting

IBM Watson Is Changing Travel in Ways Nobody's Expecting | Tourism marketing | Scoop.it
For the last five years, IBM has strived to reinvent itself as a cloud computing and cognitive platform company to support its large enterprise clients as
Panos Fotiadis's insight:
Elementary, my dear Watson...
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How to Use Competitive Social Monitoring on Twitter

How to Use Competitive Social Monitoring on Twitter | Tourism marketing | Scoop.it
This competitive social monitoring strategy reveals what's working for industry leaders and what actions your brand can take today.

Via Kamal Bennani
Panos Fotiadis's insight:
Interesting read 
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Asian travellers seek value, air-con, culture in 2016

Asian travellers seek value, air-con, culture in 2016 | Tourism marketing | Scoop.it

A study commissioned by online review and booking site TripAdvisor has revealed several key preferences of Asia's travellers in 2016. One of the topline findings show that value is of utmost importance with one in four Asian travellers having chosen a destination due to cheap flights. Meanwhile 67% will not consider a hotel without airconditioning, making it the number one deal-breaker for booking decisions. Lack of in-room Wi-Fi comes second with 46% of travellers saying they will look elsewhere. For Asians, a destination's culture is the most popular reason cited when considering where to take a trip, with 42% responding so, while globally, more than one in two travellers cite special offers as the key decision driver. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:
If you are after them, check it out!
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8 Must-Know Trends For SEO In 2016

8 Must-Know Trends For SEO In 2016 | Tourism marketing | Scoop.it
Google cares about quality... So to win at SEO in 2016 you need to understand these 8 trends and adapt your strategy accordingly.

Via Kamal Bennani
Panos Fotiadis's insight:
The writer is a well known expert on the field and his tips are trustworthy
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Four ways Facebook Instant Articles will dramatically impact marketing

Four ways Facebook Instant Articles will dramatically impact marketing | Tourism marketing | Scoop.it
The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We'll need new strategies.
Panos Fotiadis's insight:
A very interesting article on Facebook's new feature
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Trivago Acquisition of Hotel-Tech Startup Highlights Evolution of Booking Sites

Trivago Acquisition of Hotel-Tech Startup Highlights Evolution of Booking Sites | Tourism marketing | Scoop.it
Trivago acquired Switzerland-based hotel-tech startup Base7booking more than five months ago, securing a 52.3 percent stake, and now it's making a big push
Panos Fotiadis's insight:
After Booking and Expedia, Trivago follows the beaten path...
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SiteMinder and Revinate study: Hoteliers say distribution and online marketing need urgent attention

SiteMinder and Revinate study: Hoteliers say distribution and online marketing need urgent attention | Tourism marketing | Scoop.it
A new whitepaper by hotel technology experts Dr Peter O’Connor, SiteMinder and Revinate has found managed guest relationships, integrated technology systems, and improved data collection and security are the three most critical needs of hoteliers when it comes to distribution and online marketing.
Panos Fotiadis's insight:
Hoteliers, planning for the short and mid term?  Check this as well.
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Google drops right side PPC ads: Implications for hotels

Google drops right side PPC ads: Implications for hotels | Tourism marketing | Scoop.it
Insights Advertising, google update, Google+ Google drops right side PPC ads: Implications for hotels Brands should expect to see cost-per-click rise across the board and certain keyword strategies that might have worked in the past, may become cost prohibitive to continue as a viable strategy in the future.
Panos Fotiadis's insight:
This is an important development
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This is how in-room tablets will change your experience at hotels in 2016

This is how in-room tablets will change your experience at hotels in 2016 | Tourism marketing | Scoop.it
Your hotel's in-room tablet will have enhanced -- and often creative -- capabilities.

Via Wendy Forbes
Panos Fotiadis's insight:

"Full control of all in-room functions is a touch away"...Amen, i always spend hectic moments searching various controls when i get to the room!

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Deborah Zanke's curator insight, February 25, 9:54 AM

Love the idea of in-room speakers that I could hook up my own tablet to when playing music or podcasts. Would save me from packing a portable speaker.

Rescooped by Panos Fotiadis from Innovation and trends in tourism
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Blind Booking – Innovative Travel Experience

Blind Booking – Innovative Travel Experience | Tourism marketing | Scoop.it
Plan, search, and prepare. That is what most travelers do. Choose a destination, search for its attractions, and pack suitable clothes. Blind booking, however, is a new kind of travel experience offered to adventurous holidaymakers.
Blind booking is an innovative option offered by a Spanish company, Waynabox, founded by a group of young engineers from Barcelona. Through the company, tourists can book a weekend getaway in one of 12 European cities. The cost is EUR 150 and includes flights and a two-night hotel stay. The actual destination however is kept secret to the participants right up to the start of their adventure.

Via Roland Schegg
Panos Fotiadis's insight:

Ooops...blind booking?

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Canadians do love to travel

Canadians do love to travel | Tourism marketing | Scoop.it
Global Hotels.com report reinforces Canadians' love for travel both at home and abroad. Neighouring U.S. destinations drop in popularity as European and Asian cities surge.
Panos Fotiadis's insight:

An interesting market...

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Broken down, how OTAs are eating hotel business

Broken down, how OTAs are eating hotel business | Tourism marketing | Scoop.it
Fact - online travel agents are taking everyone's lunch, apparently charging pretty high commissions and have become pretty good at hotel distribution
Panos Fotiadis's insight:

A pretty good analysis...worth reading

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