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What women want' from hotels? ixigo-LemonTree survey reveals all

What women want' from hotels? ixigo-LemonTree survey reveals all | Tourism marketing | Scoop.it
Female hostesses, 24x7 service, offers and Wi-Fi are important for women travellers according to the survey.
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Global Travel Trend for 2014: Low-Cost Carriers Continue to Eat the World

Global Travel Trend for 2014: Low-Cost Carriers Continue to Eat the World | Tourism marketing | Scoop.it
Early in January we released our big report, “14 Global Trends That Will Define Travel in 2014,” outlining the major trends that will define travel this ye
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Brides prefer the beach

Brides prefer the beach | Tourism marketing | Scoop.it
Expedia study shows Americans Perceive Destination weddings as less stressful and more romantic than traditional ceremonies. Expedia's American Altar Report finds 69% of Americans believe a destination wedding would alleviate stress; 42% of married Americans would choose destination wedding if they could do it over.
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Understanding different travel website users (and what they do there)

Understanding different travel website users (and what they do there) | Tourism marketing | Scoop.it
Visualizing travel website visitor data, rather than simply collecting it in a vacuum, shows how different types of people use a search box and filters.
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Study: devices and technology used on leisure and business trips

Study: devices and technology used on leisure and business trips | Tourism marketing | Scoop.it
Decent sized study - and some interesting factoids - from mobile manufacturer Nokia looking at what devices travellers (and their kids) use when on a trip.
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Which incentives should hotels offer to boost direct bookings? - Tnooz

Which incentives should hotels offer to boost direct bookings? - Tnooz | Tourism marketing | Scoop.it
Direct bookings are much coveted by hotels, and a survey of 2500 US consumers finds that free room upgrade is the top incentive that will entice guests.
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Where guests are (not) greeted particularly warmly

Where guests are (not) greeted particularly warmly | Tourism marketing | Scoop.it
In a comparison of European countries, Finland has shown itself to be the front runner when it comes to the quality of service provided by its hotel staff. Germany and Austria are level-pegging close behind, each having 8.37 points.
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The way to Singaporean leisure travelers' hearts is through their stomachs

The way to Singaporean leisure travelers' hearts is through their stomachs | Tourism marketing | Scoop.it
Hilton Worldwide survey reveals culture of 'culinary travel' across Asia Pacific. Over a third of leisure travelers in Asia Pacific said food and drink is the determining factor in where they choose to vacation. 52 per cent of Singaporeans allocat
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Good, bad, and ugly - a Spaghetti Western starring Google and OTAs

Good, bad, and ugly - a Spaghetti Western starring Google and OTAs | Tourism marketing | Scoop.it
I am a big fan of Google and as a traveler also a big fan of the online travel agent (OTA) business model.
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Hotwire reveals 32.8m. Americans have booked travel on a mobile device

Hotwire reveals 32.8m. Americans have booked travel on a mobile device | Tourism marketing | Scoop.it
Experts predict mobile purchases to increase exponentially as younger travelers get more comfortable with last-minute reservations. Hotwire experienced a 60 percent year-over-year increase in mobile bookings for the first nine months of 2013. Currently, nearly 20 percent of Hotwire transactions occur on a mobile device.
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87% of accommodation owners believe that OTA commission levels should be capped

87% of accommodation owners believe that OTA commission levels should be capped | Tourism marketing | Scoop.it
Surveyed by umi Digital, 61% of those that took part said that using online travel agencies is a necessity and 87% also stated that they believed OTA and third party commission levels should be capped.
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How 16-24s use technology and social media during a trip

How 16-24s use technology and social media during a trip | Tourism marketing | Scoop.it
We all know the Gen-Y are social media freaks, challenge managed travel policy, and start hyperventilating if apart from their phones for more a minute.
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Six things you need to know from Google’s “The 2013 Traveler” Study

Six things you need to know from Google’s “The 2013 Traveler” Study | Tourism marketing | Scoop.it
Do you, as a hotelier, put yourself in the shoes of travel shoppers?  You should, and this study will help.
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Global hotel prices rise for the fourth year running

Global hotel prices rise for the fourth year running | Tourism marketing | Scoop.it
Hotel prices increased by three per cent in 2013 according to the latest Hotels.com Hotel Price Index.
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Here's what US travelers want as far as hotel digital experiences

Here's what US travelers want as far as hotel digital experiences | Tourism marketing | Scoop.it
Digital customer experience agency MCD Partners has queried 1,000 American travelers about their views on current hotel digital experiences.
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Google gives travel industry a boost with launch of Gallery system

Google gives travel industry a boost with launch of Gallery system | Tourism marketing | Scoop.it
Google has launched a new project that throws open for the floor for creatively mapping data on Google Maps, be it an interactive map or a static image map.
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Will traditional travel reviews die out?

Will traditional travel reviews die out? | Tourism marketing | Scoop.it
A recent TripAdvisor-PhoCusWright study shows that consumers read at least six to twelve travel reviews prior to booking.
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5 Tips to Increase Hotel's ROI with TravelAds

5 Tips to Increase Hotel's ROI with TravelAds | Tourism marketing | Scoop.it

OTAs (Online Travel Agencies) – hoteliers love to hate them. Unfortunately, they’re an important part of your hotel’s eMarketing strategy. Joe Schmo down the road doesn’t know anything about rate parity or the exorbitant margins your hotel has to pay when guests book a room on an OTA; however Joe Schmo does know that the Travelocity gnome is adorable and that those William Shatner Priceline commercials are hilarious. So, when he’s looking for a hotel in city X, Joe turns to his favorite OTA to begin shopping.


Via WIHPhotel
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WIHPhotel's curator insight, February 25, 4:25 AM

Key takeaways:

1. Be sure your your hotel’s Expedia listing is optimized.

2. Read a few of your hotel’s best Expedia reviews to determine what to highlight in ad copy.

3. Don’t set Search/Booking dates if your hotel has ads targeting Travel Dates within the next couple of months.

4. Be sure you cap your hotel’s spend by setting a daily/weekly/monthly budget

5. Make friends with your hotel’s Expedia Market Manager and Travel Ads Account Manager.

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Britons looking for adventure, culture and value choose Romania

Britons looking for adventure, culture and value choose Romania | Tourism marketing | Scoop.it
For those looking for the self-made holiday experience, Europe remains top choice with interest growing substantially for countries east of the border such as Romania and Hungary. Adventure, exploring local food, culture and history is more important than ever before, it seems.
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Latest Google Maps evolution makes a meta to the world

Latest Google Maps evolution makes a meta to the world | Tourism marketing | Scoop.it
Google Maps is now more integrated across products, bringing together elements like Flight Search and business listings to create a meta to the world.
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Choice Hotels to launch verified online reviews

Choice Hotels to launch verified online reviews | Tourism marketing | Scoop.it
Guests posting reviews on ChoiceHotels.com will be asked to provide their booking confirmation number to verify their stay at the hotel.
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Life at sharp end of hostel distribution as mega-brands close ranks

Life at sharp end of hostel distribution as mega-brands close ranks | Tourism marketing | Scoop.it
There has recently been some rather seismic activity taking place in that often little known end of the accommodation distribution debate - hostels.
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Top 12 City destinations in China for international tourists in 2012

Top 12 City destinations in China for international tourists in 2012 | Tourism marketing | Scoop.it
Shenzhen and Zhuhai presence in the top 10 prove that Hong Kong and Macau travellers are certainly more interested by cheap shopping and entertainment.
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Vacation rentals even more popular with U.S. travelers in 2014

Vacation rentals even more popular with U.S. travelers in 2014 | Tourism marketing | Scoop.it
Fifty-two percent of TripAdvisor survey respondents planning a rental stay this year, up from 44 percent who stayed in a rental in 2013. Eighty-seven percent of all U.S. respondents maintain they would stay at a vacation rental instead of another accommodation if it meant saving money.
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