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Oberoi is the world's highest-rated luxury hotel brand, reveals ReviewPro research

Oberoi is the world's highest-rated luxury hotel brand, reveals ReviewPro research | Tourism marketing | Scoop.it
Oberoi, Four Seasons and Orient Express (which recently changed its name to Belmond) lead the ranking for large brands, while Constance, Capella and Montage are the best rated small brands according to ReviewPro’s seminal study measuring online guest satisfaction.
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Majority of travellers claim they prefer booking on a mobile device

Majority of travellers claim they prefer booking on a mobile device | Tourism marketing | Scoop.it
Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so.
Panos Fotiadis's insight:
Interesting findings
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Eve-Line Boulle's curator insight, June 22, 8:56 AM
"Some 51% of those in the survey said they preferred a mobile device as their digital platform of choice."
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10 Killer Social Media Advertising Hacks For Content Marketers

10 Killer Social Media Advertising Hacks For Content Marketers | Tourism marketing | Scoop.it
Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive com…
Panos Fotiadis's insight:
An ugly truth about content marketing
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How Voice Search Will Forever Change SEO - Search Engine Journal

How Voice Search Will Forever Change SEO - Search Engine Journal | Tourism marketing | Scoop.it
conversational search is the future
Panos Fotiadis's insight:
conversational search is the future...
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Travellers start picking brands based on mobile services

Travellers start picking brands based on mobile services | Tourism marketing | Scoop.it
A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience.
Panos Fotiadis's insight:
TripAdvisor found that over a third of travellers wanted a hotel to offer mobile check-in...
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Clear sailing forecast for Europe’s business travel market

Clear sailing forecast for Europe’s business travel market | Tourism marketing | Scoop.it
FRANKFURT, GERMANY - Western Europe’s business travel spending is projected to increase to $211.2 billion USD in 2016 and top out at $225.6 billion USD in 2017, 6.3% and 6.8% growth respectively. Those figures are among the key findings in the most recent GBTA BTI Outlook – Western Europe report, conducted by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), and sponsored by Visa, Inc.
The GBTA BTI Outlook – Western Europe report looks
Panos Fotiadis's insight:
Figures for business travel market look good...
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Travel email surveys strike a chord with older generations - Tnooz

Travel email surveys strike a chord with older generations - Tnooz | Tourism marketing | Scoop.it
How do different types of travellers react to receiving a survey via email from a travel provider?
Panos Fotiadis's insight:
This is quite interesting
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The gigantic growth of Chinese independent travellers

The era of a stereotyped Chinese travel market dominated by annoying large tourist groups talking loudly and eating Chinese outside their country is over. Recent analysis fusing GfK consumer trend
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Wowww....
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Demo: Google Assistant as a travel tool

Demo: Google Assistant as a travel tool | Tourism marketing | Scoop.it
A demo of Google Assistant, a virtual service, was shown at SITA's 2016 ATIS event in Barcelona last week. It shows how travellers can plan travel.
Panos Fotiadis's insight:
The new age of AI is coming fast...
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UK Online Travel Trends 2016 by eRevMax

UK Online Travel Trends 2016 by eRevMax | Tourism marketing | Scoop.it
The two top trends that emerge from this data goldmine is the rise and rise of mobile and the disruption called Airbnb
Panos Fotiadis's insight:
The two top trends that emerge from this data goldmine is the rise and rise of mobile and the disruption called Airbnb
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The hotel tech Trojan horse - Tnooz

The hotel tech Trojan horse - Tnooz | Tourism marketing | Scoop.it
Oh yes, a horse is on its way to Troy as you read this. Or, has it arrived? Specialist hotel tech providers need big aware of the big OTAs.
Panos Fotiadis's insight:
An interesting point for hoteliers 
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Hotel industry technology: What hotel widget to use and why

Hotel industry technology: What hotel widget to use and why | Tourism marketing | Scoop.it
Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's site or automatically pull through updated content.
Panos Fotiadis's insight:
Hotel widget suggestions from an industry player...
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Mobile travel bookings to surge as domestic airfare drops

Mobile travel bookings to surge as domestic airfare drops | Tourism marketing | Scoop.it
As the entire travel industry rapidly adapts to mobile usage, Criteo now analyzes millions of online bookings every day, on all devices and from hundreds of global travel suppliers and online travel agencies (OTAs). This gives Criteo a front-row seat to observe the very latest trends in travel. This mid-year publication is complementary to the comprehensive report we publish in September. Here we present key observations and recommendations to help travel advertisers better leverage the mobile opportunity before the summer season.
Mobile accounted for 27%
Panos Fotiadis's insight:
Mobile accounted for 27% of travel bookings worldwide in Q1...
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UK travel decisions in a multi-screen world

As a follow up to the 2014 UK and 2014 US studies, Expedia commissioned comScore to conduct a study on the importance of multi-platform devices in online travel content consumption in the UK. comScore blended online travel behavioural data with data collected through a custom survey. Among the key findings:

 

48 million people in the UK engage with digital content each month, with 73% interacting with travel content.Smartphone users are most likely to access travel content in a given month, at 73%.Among the 25 million monthly travel users on mobile, 75% access travel only via smartphone; 14% use both smartphone and tablet.Reach of most travel categories in the UK is considerably higher than the US.

 

Download the report.


Via Tourism Australia
Panos Fotiadis's insight:
Another study from Expedia for U.K. travelers
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Facebook features hoteliers need to know about

Facebook features hoteliers need to know about | Tourism marketing | Scoop.it
In the online clamour for the guest’s attention (and money) every aspect of a hotel’s online presence matters, and this includes your Facebook presence.
Panos Fotiadis's insight:
Useful advice for hoteliers from guestrevu
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Eve-Line Boulle's curator insight, June 22, 8:53 AM
"The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online bookings are not only exceptionally valuable, but also quite difficult for hotels to earn."
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10 of the best travel apps … that you'll actually use

10 of the best travel apps … that you'll actually use | Tourism marketing | Scoop.it
No one needs a smartphone full of gimmicky apps. We’ve rounded up a selection of the best tools to help the digital-savvy traveller
Panos Fotiadis's insight:
A good collection of travel apps
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European Travel Comission

European Travel Comission | Tourism marketing | Scoop.it
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism to all the beautiful and diverse countries of Europe through, in particular, cooperating in areas of sharing best practices, market intelligence and promotion.
Panos Fotiadis's insight:
Valuable info from ETC, surely worth checking...!
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Micro-Moments: How Consumers Rely on Mobile to Meet Their Needs

Micro-Moments: How Consumers Rely on Mobile to Meet Their Needs | Tourism marketing | Scoop.it
How consumers rely on mobile to solve problems and answer questions in hundreds of micro-moments throughout the day.
Panos Fotiadis's insight:
Interesting analysis from Google
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Europe tops AAA's 2016 Summer Travel Destinations List

Europe tops AAA's 2016 Summer Travel Destinations List | Tourism marketing | Scoop.it
ORLANDO, FLA. - Demand for travel to Europe remains strong, and AAA summer travel bookings show that Rome and London are at the top of many international travelers' itineraries this summer. Americans are also flocking to warm-weather destinations in the U.S., Mexico and Caribbean, and increasingly traveling to Canada to take advantage of favorable exchange rates.
The top international summer destinations, based on AAA bookings for travel June 1 through August 15, are:
Rome, Italy (4)
London, England (3)
Cancun, Mexico (1)
Vancouver, Canada (8)
Paris,
Panos Fotiadis's insight:
Despite fears Europe strong 
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Rescooped by Panos Fotiadis from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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#Priceline Is Due for a TRIP

#Priceline Is Due for a TRIP | Tourism marketing | Scoop.it
Fierce competition in online travel strengthens the case for going after TripAdvisor.

Via ALBERTO CORRERA
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When a Robot Books Your Airline Ticket

When a Robot Books Your Airline Ticket | Tourism marketing | Scoop.it
Virtual travel assistant services designed to understand conversational language are expected to change the way travel is planned.
Panos Fotiadis's insight:
A short roundup on where we stand now with AI technologies in travel
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Why do travellers trust TripAdvisor? Leading Newcastle Academic has the answer

Why do travellers trust TripAdvisor? Leading Newcastle Academic has the answer | Tourism marketing | Scoop.it
A recent study by a leading expert from Newcastle University Business School, Dr Raffaele Filieri, shows that information quality is the most important success factor for travel review websites. With reviews on sites such as TripAdvisor and Yelp being at the centre of a series of law suits, it’s clear just how serious a problem a negative review can be across the travel sector.
The leading academic has developed a model that is able to measure the factors that affect a
Panos Fotiadis's insight:
A recent study by a leading expert from Newcastle University Business School
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The travelers of the future expects agencies and operators to stay in tune with them

The travelers of the future expects agencies and operators to stay in tune with them | Tourism marketing | Scoop.it
42 percent of them would be more loyal to a brand or a retailer that allows them to provide inputs or shape the products or services
Panos Fotiadis's insight:
42 percent of them would be more loyal to a brand or a retailer that allows them to provide inputs or shape the products or services
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Luxury travel outpaces the rest of the travel industry, according to new Amadeus report

Luxury travel outpaces the rest of the travel industry, according to new Amadeus report | Tourism marketing | Scoop.it
MADRID - Global consumers are increasingly spending their disposable income on experiences rather than material goods. And consumers' desire for these life experiences is spurring a growth in luxury travel that is outpacing the rest of the travel industry, according a new report commissioned by global travel technology company, Amadeus.
The report, Shaping the Future of Luxury Travel, reveals the fresh challenges and opportunities that the luxury travel market will face over the next decade. Some key findings from the report
Panos Fotiadis's insight:
Interesting findings in this Amadeus report.
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Eve-Line Boulle's curator insight, May 19, 8:42 AM
"Report explores luxury travel trends through 2025 and six emerging affluent "traveler tribes" to help the travel industry better serve this fast growing segment."
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Subscriptions tickets – the next air travel trend?

Subscriptions tickets – the next air travel trend? | Tourism marketing | Scoop.it
Whether it’s entertainment, food, or communications, consumers are discovering attractive options to repeat shopping for individual products or services. More and more, they are choosing preferred, long-term providers. And companies are getting the message, not just about what consumers want, but about the advantages of becoming a preferred supplier.
Next up: air travel
Now there are signs that the air travel industry is picking up on the trend, and it could prove to be a highly disruptive innovation in the air travel
Panos Fotiadis's insight:
Sounds interesting!
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Can Big Data Help Us Travel Better?

Can Big Data Help Us Travel Better? | Tourism marketing | Scoop.it
Big Data News, Events, and Expert Opinion
Panos Fotiadis's insight:
Interesting article, albeit there's still a road ahead...
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