Tourism marketing
Follow
Find
1.9K views | +3 today
 
Scooped by Panos Fotiadis
onto Tourism marketing
Scoop.it!

Pictures of hotel food and restaurants are most popular in Facebook

Pictures of hotel food and restaurants are most popular in Facebook | Tourism marketing | Scoop.it
Among content posted by hotels on Facebook, pictures of restaurant food have the highest engagement, likes, comments and shares for every 1,000 impressions.
more...
No comment yet.
Tourism marketing
Your new post is loading...
Your new post is loading...
Scooped by Panos Fotiadis
Scoop.it!

Chinese International travelers 2015

Chinese International travelers 2015 | Tourism marketing | Scoop.it

Click here to edit the title

Panos Fotiadis's insight:

latest report on Chinese travelers from Hotels.com

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

The impact that spontaneous travel has on love, life and happiness

The impact that spontaneous travel has on love, life and happiness | Tourism marketing | Scoop.it
When people are most likely to just get up and go. The top season for spur of the moment getaways is summer, with half (50%) of the vote. More free time (54%), getting away from the bad weather where they live (37%) and school holidays (21%) were all cited as top reasons for trying to get away in this season.
Panos Fotiadis's insight:

in case you were wondering...

more...
No comment yet.
Rescooped by Panos Fotiadis from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Why You Should Focus On Trust, Not Traffic

Why You Should Focus On Trust, Not Traffic | Tourism marketing | Scoop.it

In this post, Mark Schaefer challenges you to look at your content marketing with a different mindset and build trust instead of traffic.


Via Kamal Bennani
Panos Fotiadis's insight:

the old question: quality vs quantity?

more...
2DiFore Marketing Solutions's curator insight, July 27, 7:38 AM

Would you prefer to have a "boat load" of trusted clients or an "ocean liner" of visitors? By identifying who your trusted followers are will make the difference in your long term growth. 

Scooped by Panos Fotiadis
Scoop.it!

The Travel and Tourism Competitiveness Index 2015

The Travel and Tourism Competitiveness Index 2015 | Tourism marketing | Scoop.it
The Travel and Tourism Competitiveness Index measures the set of factors and policies that enable the sustainable development of the Travel and Tourism sector in a country. The index is expressed on a 1 (worst) to 7 (best) scale across 90 indicators, and assesses 141 economies.
Panos Fotiadis's insight:

what's your ranking?

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Kayak Experiments as Booking.com Clone

Kayak Experiments as Booking.com Clone | Tourism marketing | Scoop.it
On a day that finds TripAdvisor transformed into a booking site, with a little metasearch on the side, a Kayak experiment I uncovered almost made my heart
Panos Fotiadis's insight:

ooppsss...! Kayak is becoming Booking ?

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Infographic: How Your Generation Influences the Way You Travel

Infographic: How Your Generation Influences the Way You Travel | Tourism marketing | Scoop.it
Spring and early summer's resurgence of life also heralds the return of the travel bug. Summer holidays and school vacation send affluent families across the U.S. to far-flung destinations both domestic and international. But generational differences play a key role in how consumers travel.
Panos Fotiadis's insight:

Generation (travel) gap...

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Forget last minute summer travel: 92 percent of consumers book summer vacations more than 30 days in advance

Forget last minute summer travel: 92 percent of consumers book summer vacations more than 30 days in advance | Tourism marketing | Scoop.it
New VOC research from Answers.com finds price remains priority as cost-conscious travelers compare four to six sites before booking.
Panos Fotiadis's insight:

some answers...on traveler's behavior

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Unbundling its airfares, Lufthansa goads IAG and Air France-KLM - Tnooz

Unbundling its airfares, Lufthansa goads IAG and Air France-KLM - Tnooz | Tourism marketing | Scoop.it
This summer Lufthansa Group will adopt fare families. It's the first European carrier to unbundle its airfares to match North American merchandising trends.
Panos Fotiadis's insight:

an interesting analysis on Lufthansa's latest move

more...
No comment yet.
Rescooped by Panos Fotiadis from The Insight Files
Scoop.it!

TripAdvisor has a new analytics dashboard aimed at tourism boards

TripAdvisor has a new analytics dashboard aimed at tourism boards | Tourism marketing | Scoop.it

After acquiring tours and activities provider Viator and a series of restaurant reservations platforms in Europe, TripAdvisor is doubling down on its ties with destinations as it quietly debuted an analytics dashboard for Destination Marketing Organisations. TripAdvisor offers destinations a variety of tools to display reviews and integrate TripAdvisor content, and two years ago launched a Property Dashboard for hotels replete with a weekly digest enabling hotels to track important visitors, competitors and market trends. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:

something good for tourism boards...

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Silently debuting homestays, Booking.com jabs Airbnb - Tnooz

Silently debuting homestays, Booking.com jabs Airbnb - Tnooz | Tourism marketing | Scoop.it
Booking.com, the OTA giant, has debuted 5,000 homestay listings -- separate from its other vacation rental offerings.
Panos Fotiadis's insight:

Airbnb's new competitor is Booking.com

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Survey reveals surprising shifts in travel industry booking trends and travel habits

Survey reveals surprising shifts in travel industry booking trends and travel habits | Tourism marketing | Scoop.it
Insights from 2015 Portrait of American Travelers survey challenge current perceptions about travel intentions and preferences among Americans. Travelers are increasingly migrating from OTAs when making bookings and heading directly to travel brand sites to both research and book travel at a substantially higher rate than in previous years.
Panos Fotiadis's insight:

interesting points here, worth a second look!

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Google quietly adds instant booking for hotels, copying TripAdvisor - Tnooz

Google quietly adds instant booking for hotels, copying TripAdvisor - Tnooz | Tourism marketing | Scoop.it
For the first time, Google users can complete a hotel room booking without ever leaving the search giant's familiar desktop interface, copying TripAdvisor.
Panos Fotiadis's insight:

Ok, what we suspected for a long time is coming - the mother of all battles, in travel,  is about to begin!

more...
No comment yet.
Rescooped by Panos Fotiadis from The Insight Files
Scoop.it!

How mobile technology is changing travel

How mobile technology is changing travel | Tourism marketing | Scoop.it

Mobile technology has dramatically changed the way consumers book travel, making it easier to book flights, check into accommodation, and find out what's happening anytime, anywhere in the world. These days, there is an app for pretty much anything and when it comes to the travel industry that parable couldn't ring more true. The infographic above offers an overview of how mobile technology is engrained in travel today and where it's headed. Among the highlights include:

 

3/4 active travellers use a mobile device while on the move.45% own a mobile device that allows them to browse the Internet.2/3 say they are likely to explore, shop and book travel activities via their mobile devices.75% of smartphones connect to a free airport Wi-Fi network.Top five couch surfing countries: USA, Germany, France, Canada and the UK.
Via Tourism Australia
Panos Fotiadis's insight:

mobile stuff

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Secret Escapes raises $60 million from Google Ventures and others

Secret Escapes raises $60 million from Google Ventures and others | Tourism marketing | Scoop.it
Huge round in the bank for flash hotel sale site Secret Escapes - securing $60 million from a list of venture capital heavyweights.
Panos Fotiadis's insight:

it's worth to notice that Google Ventures is among investors...

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

The friendly factor: New poll reveals the friendliest destinations for travelers

The friendly factor: New poll reveals the friendliest destinations for travelers | Tourism marketing | Scoop.it
When traveling south of the border, one-quarter of Americans voted Mexico as the friendliest Latin American destination. Italy ranked as the friendliest European destination followed by Ireland, United Kingdom, Spain and the Netherlands rounding out the list. And when asked what the friendliest country is in Asia Pacific, ranking number one was Australia, with more than one-quarter choosing the land Down Under.
Panos Fotiadis's insight:

for me, it should be one of the most important ingredients of destination marketing, do you agree?

more...
No comment yet.
Rescooped by Panos Fotiadis from SEO Tips, Advice, Help
Scoop.it!

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine | Tourism marketing | Scoop.it

Got great video content that no one's seeing? A comprehensive guide to optimizing your YouTube presence.


Via Bonnie Burns
Panos Fotiadis's insight:

let's not forget: video is the king, nowadays!

more...
Bonnie Burns's curator insight, July 24, 12:07 PM

Before creating a YouTube channel or videos, you must have a strategy! This strategy is, of course, heavily based upon a solid video content calendar that aligns with company goals. Once your strategy has been developed, you can launch a new channel or optimize an existing channel. Here are the steps you need to take to optimize your YouTube channel.

Scooped by Panos Fotiadis
Scoop.it!

Five things to know about cross-channel marketing in travel

Five things to know about cross-channel marketing in travel | Tourism marketing | Scoop.it
Customer experience and continued engagement have always been a pre-requisite in the global airline industry.
Panos Fotiadis's insight:

the "one ring to rule them all" is the new marketing target

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

TripAdvisor Transformed: The Booking Site Is Now in Full Swing

TripAdvisor Transformed: The Booking Site Is Now in Full Swing | Tourism marketing | Scoop.it
Almost overnight and ahead of TripAdvisor's second quarter earnings report tonight, TripAdvisor has made the transition into a true booking site with a maj
Panos Fotiadis's insight:

TripAdvisor attacks...

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

It's Beginning: Onefinestay Pilot With Hyatt Highlights Sharing Economy Collaboration To Come

It's Beginning: Onefinestay Pilot With Hyatt Highlights Sharing Economy Collaboration To Come | Tourism marketing | Scoop.it
There's a split developing among major hotels chains that are open to learning from and collaborating with sharing-economy lodging companies and those that
Panos Fotiadis's insight:

The ...shape of things to come???

more...
No comment yet.
Rescooped by Panos Fotiadis from Tourism Social Media
Scoop.it!

Skift Global Forum: Beautiful Destinations Founder on Visual Marketing Innovations

Skift Global Forum: Beautiful Destinations Founder on Visual Marketing Innovations | Tourism marketing | Scoop.it
Jeremy Jauncey, Beautiful Destinations founder talks to Skift about visual data analysis, drones and Instagram.

Via Wendy Forbes
Panos Fotiadis's insight:

glimpses of the future in destination marketing...

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Phocuswright And The Future of Travel Distribution: Innovation And Technology Trends 2015: Phocuswright, travel research, industry events & conferences

Phocuswright And The Future of Travel Distribution: Innovation And Technology Trends 2015: Phocuswright, travel research, industry events & conferences | Tourism marketing | Scoop.it
Download the recording and deck of the May 21, 2015 webinar to understand the most important innovations impacting travel – and make informed decisions about applicability, potential business value and prioritization.
Panos Fotiadis's insight:

An interesting (as usual) report from Phocuswright

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

One in every five dollars spent on travel now coming from mobile

One in every five dollars spent on travel now coming from mobile | Tourism marketing | Scoop.it
Mobile continues to drive more bookings in travel, with one in five dollars now coming from the channel, according to Adobe Digital Index.
Panos Fotiadis's insight:

mobile big bang!

more...
No comment yet.
Rescooped by Panos Fotiadis from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
Scoop.it!

3 Great Examples of True #Traveler Engagement

3 Great Examples of True #Traveler Engagement | Tourism marketing | Scoop.it
There are some companies that claim they are guest or traveler engagement companies. These companies have developed software platforms or apps to communicate more effectively with the traveler. Their technology enables travelers check in online, purchase upgrades, and supports text messaging capabilities to order amenities while on-property as well as to send post-stay surveys.However, is this really engagement or just enhanced communication?I think we have lost the essence of what true engagement should be. I fully understand that different travelers require a different level of service. Som

Via ALBERTO CORRERA
Panos Fotiadis's insight:

traveler engagement

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

International tourist arrivals up 4% in the first four months of 2015 | World Tourism Organization UNWTO

Panos Fotiadis's insight:

international tourism going upwards

more...
No comment yet.
Rescooped by Panos Fotiadis from The Insight Files
Scoop.it!

The most instagrammed capitals in the world

The most instagrammed capitals in the world | Tourism marketing | Scoop.it

Topping the chart of the most Instagrammed capitals in the world is London, with an impressive 31.3 million Instagram posts. Other cities which scored highly were Paris,  Moscow and Jakarta. Australian capital Canberra placed 67th. There was no bigger gap between any city in the top 200 capitals and the countries' most popular city than in Australia, with Sydney pulling in 1,500 percent more posts than the capital. View the complete list above.


Via Tourism Australia
Panos Fotiadis's insight:

instagram stats...maybe you should look for opportunities in it

more...