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Six things you need to know from Google’s “The 2013 Traveler” Study

Six things you need to know from Google’s “The 2013 Traveler” Study | Tourism marketing | Scoop.it
Do you, as a hotelier, put yourself in the shoes of travel shoppers?  You should, and this study will help.
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Paradox of Choice: Do Too Many Options Kill Conversion Rate?

Paradox of Choice: Do Too Many Options Kill Conversion Rate? | Tourism marketing | Scoop.it
This post comes from our partner Follow @Travel_Tripper There’s a famous marketing experiment by psychologists Sheena Iyengar and Mark Lepper in which the
Panos Fotiadis's insight:

put some ...science in your lookers-to-bookers process!

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SEO Tip Of The Day - Google's Advice

SEO Tip Of The Day - Google's Advice | Tourism marketing | Scoop.it
Most important commandment for SEOs - When in doubt, ask Google.

Via Manish Dhane
Panos Fotiadis's insight:

it's a not-to-miss resource

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Marco Favero's curator insight, April 24, 10:58 AM

aggiungi la tua intuizione ...

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Europe's hotel industry made a comeback in 2014

Europe's hotel industry made a comeback in 2014 | Tourism marketing | Scoop.it
Europe's hotel industry ended the year 2014 with a 3.8% increase in RevPAR and an occupancy rate of around 70% increasing by 1.9 points over 2013. The European Average Daily Rates, still stagnant in 2013, progressed by 2% in 2014.
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it's really surprising that despite financial and other problems, this sector just goes up all the time..in my humble opinion, the explanation is that experiences become more important than goods

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Booking.com makes changes to rate parity clauses in Europe

Booking.com makes changes to rate parity clauses in Europe | Tourism marketing | Scoop.it
Booking.com says it will support changes put on it by regulators to amend hotel price agreements.
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was about time...

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No, Amazon isn't launching a travel site, but it did this instead

No, Amazon isn't launching a travel site, but it did this instead | Tourism marketing | Scoop.it
No, Amazon Local is not launching a hotel booking site or travel service, a spokesperson said. But here's a first peek at what it is doing new in travel.
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one more player gets in the game...?

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Some lessons learned from user testing hotel websites

Some lessons learned from user testing hotel websites | Tourism marketing | Scoop.it
To highlight how user testing can be useful in finding opportunities to improve, we examined three of the most popular sites when looking for a hotel.
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here are some interesting thoughts...

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Why Meerkat is the next big marketing thing in travel

Why Meerkat is the next big marketing thing in travel | Tourism marketing | Scoop.it
If you haven't heard of Meerkat, then read this article quickly and then go download the app. If you have heard of it, go download the app!
Panos Fotiadis's insight:

another "next big thing" ? Well, this one is very interesting as it marks a new feature that has great potential...would you not like to send live videos to your friends when travelling ?

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The Evolution of the Spa and Wellness Vacation

The Evolution of the Spa and Wellness Vacation | Tourism marketing | Scoop.it

Recently, we came out with a report in our Skift Trends series, Health and Wellness in the Travel Industry. Below is an extract. Get the full report here


Via Roland Schegg
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The importance of reputation management for hotels

The importance of reputation management for hotels | Tourism marketing | Scoop.it

Reputation does matter. And while some hoteliers are changing their approach, for others adapting to new ideas is painfully slow, says TrustYou. This is exemplified in a recent study that showed only 56% of hotels are responding to TripAdvisor reviews and only 17% to Expedia reviews. This is occurring despite the fact that management responses to travel reviews has been shown to improve guests' perceptions of a property. Among the study's findings include:

 

Given equal prices, travellers are 3.9 times more likely to choose a hotel with higher review scores.Appropriate responses to bad reviews improved 84% of users' impressions of the property.Properties that respond to more than 50% of their reviews increase their likelihood of receiving a booking inquiry by 24%.Approximately 90% of travellers report reading travel reviews prior to booking.76% of travellers say they are willing to pay more for a hotel with higher review scores.
Via Tourism Australia
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only 56% of hotels are responding to TripAdvisor reviews and only 17% to Expedia ...

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Focus on Global Travel: Disruption and reinvention: Travel Weekly

Focus on Global Travel: Disruption and reinvention: Travel Weekly | Tourism marketing | Scoop.it
At this year's World Travel and Tourism Council Global Summit in Madrid, top travel execs and others who shape the industry will share observations, research and best guesses about what challenges — and resulting opportunities — the industry is likely to see in the coming years.
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disruption issues: they may be provocative but they are here to stay

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Who is the experiential traveller and what do they care about?

Who is the experiential traveller and what do they care about? | Tourism marketing | Scoop.it

Experiential travellers are those with a desire to escape outdoors without the pressure of an unexpected interruption due to a connected device. Travel and outdoor marketing specialists MERCURYcsc surveyed a panel of more than 1,000 experience seekers to discover what a holiday means in today's connected world. It found that the experiential traveller takes on average, five leisure trips per year, and are well-educated risk takers who avoid homogenised experiences at all costs. Those surveyed are much more likely to take all of their annual leave; while 40% of Americans had unused leave last year, 72% of customers of travel and adventure brands managed to take all of their days. Travel marketers looking to appeal to the needs of this demographic should create their own strategies to appeal to this outdoor demographic's love/hate relationship with technology and connectivity while also promoting what makes a destination, tour or adventure so memorable for a getaway.


Via Tourism Australia
Panos Fotiadis's insight:

perhaps the best segment of the travel market...

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Mobile will be a driving force in the travel industry for 2015

Mobile will be a driving force in the travel industry for 2015 | Tourism marketing | Scoop.it
By 2017 more than 30% of online travel bookings by value will be made on mobile devices, according to Euromonitor.

Via ALBERTO CORRERA
Panos Fotiadis's insight:

May the (mobile) force be with you...

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The importance of traits for top destinations

The importance of traits for top destinations | Tourism marketing | Scoop.it

Brand USA has fielded a study in Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Korea and the United Kingdom to better understand the influence and importance of various traits on travel decisions. The desire to visit the U.S. is most strongly driven by natural landscapes and cultural landscapes while Australia attracts visitors for its beautiful natural landscapes and beaches. Spain's special events draw the interest of travellers while Italy and France are known for their cultural and historical attractions. Natural features and landscapes are the top draw for most markets, followed often by cultural attractions. While dining is not considered the strongest attraction for any country, travellers interested in visiting Italy are the most likely to be motivated by food. U.S. visitors are the least likely to be motivated by its food. Click here for more information.


Via Tourism Australia
Panos Fotiadis's insight:

Brand USA is searching what attracts travelers...

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Zeke Robinson's curator insight, March 23, 11:33 PM

It explains how different areas bring in people to visit/live there and this is all quite true in fact.

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Amazon Travel Launches New Brand, Amazon Destinations

Amazon Travel Launches New Brand, Amazon Destinations | Tourism marketing | Scoop.it
Amazon pulled the trigger and has quietly launched its much-awaited new hotel product and brand, Amazon Destinations. Skift broke the story in November tha
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one more player...

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Hoteliers claim Booking.com parity agreement still wrong and anti-competitive

Hoteliers claim Booking.com parity agreement still wrong and anti-competitive | Tourism marketing | Scoop.it
Booking.com's move to appease regulators over rate parity agreements with hotels has not been met with universal applause.
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hotels vs booking.com - round 2

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New study reveals how and why we will travel by 2030

New study reveals how and why we will travel by 2030 | Tourism marketing | Scoop.it
Report commissioned by Amadeus and written by The Future Foundation defines the six ‘traveller tribes’ that will emerge by the end of the next decade
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update of an older study from Amadeus...

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Time to mobilise (not panic!) as Google makes search changes

Time to mobilise (not panic!) as Google makes search changes | Tourism marketing | Scoop.it
Another day, another Google algorithm change and this time it's all about mobile search and mobile friendliness.
Panos Fotiadis's insight:

mobilise for mobile!

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Tomorrow Is Mobilegeddon - Are You Ready For The Google Mobile Friendly Update?

Tomorrow Is Mobilegeddon - Are You Ready For The Google Mobile Friendly Update? | Tourism marketing | Scoop.it

Are you ready for Mobilegeddon tomorrow? Google is releasing the mobile friendly update on April 21st, here is what you need to know.


Via GrupoNeo
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2DiFore Marketing Solutions's curator insight, April 21, 11:11 AM

Changes are a coming! Just when we all thought that we had Google figured out they go ahead and make more changes, don't get too upset though.....you will have time to make changes is your site is not completely mobile friendly!

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Men and women’s holiday hotel room requirements revealed

Men and women’s holiday hotel room requirements revealed | Tourism marketing | Scoop.it
According to a new study by an online travel agency in the UK, men and women have very different requirements when it comes to choosing a hotel room. The research has uncovered what men and women look for in their ideal hotel rooms when booking a holiday, before committing to a stay.
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guess what's on first position ?

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2nd Annual Hipmunk Millennial Travel Habits Study [Data Chart] - The Hipmunk Blog

2nd Annual Hipmunk Millennial Travel Habits Study [Data Chart] - The Hipmunk Blog | Tourism marketing | Scoop.it
In 2014, Hipmunk launched its annual Millennial Travel Habits Study to uncover how millennials travel differently than their generation X and mature traveler counterparts. What we found was enlightening, informative and oftentimes humorous. Did you ever expect a millennial to be willing to stand for the duration of a flight to save a few bucks? Neither did we. Once again,...
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Millennials myths busted...

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How to Write Content That Engages Mobile Readers

How to Write Content That Engages Mobile Readers | Tourism marketing | Scoop.it

Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting.


Via Kamal Bennani
Panos Fotiadis's insight:

Mobile...is king now?

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Annie Sisk's curator insight, April 15, 1:18 PM

Any experienced content marketer will tell you: Mobile's just ... different. 

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Mobile Devices Generate 25% of U.S. Digital Travel Transactions

Mobile Devices Generate 25% of U.S. Digital Travel Transactions | Tourism marketing | Scoop.it
These four charts, below, from ad tech company Criteo's latest quarterly "State of Mobile Commerce" report explain it all. According to the latest report f
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By year-end, mobile share of eCommerce transactions is forecast to reach 33% in the US, and 40% globally...

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Why Tourism Advertising is More Powerful Than You Think

Why Tourism Advertising is More Powerful Than You Think | Tourism marketing | Scoop.it
I’ve known Bill Siegel for a long time.  He and his firm Longwoods International have been tracking the performance of the advertising campaigns of countries, states and cities for over 25 years.  So when he called me up and said, “Can we get together? I’ve got some really interesting numbers to [...]
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interesting survey on the effect of tourism advertising

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TripAdvisor unveils global hotel report

TripAdvisor unveils global hotel report | Tourism marketing | Scoop.it

TripAdvisor has teased out a few of the results from its new global TripBarometer report. The study is the result of a major poll among some 44,000 travellers and hoteliers (ratio of around 3:1) around the world. TripAdvisor has claimed that its hoteliers on the survey have cited online reputation management as a key investment area for the coming year. Top-line findings show 41% of travellers are likely to spend more on a trip during 2015, with just under one-quarter claiming they will spend less. Global room rates are expected to rise this year. Click here to download the report.


Via Tourism Australia
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Good news for hoteliers!

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Travel Habits of Millennials: Only 10 Percent Used a Travel Agent Last Year

Travel Habits of Millennials: Only 10 Percent Used a Travel Agent Last Year | Tourism marketing | Scoop.it
Last year we tracked the travel habits of Americans with a series of surveys and ended it at the start of this year with a bleak picture of an overworked a
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rough times ahead for travel agents?

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