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Skift Asks: What's the Best Kind of Loyalty Program for Frequent Travelers?

Skift Asks: What's the Best Kind of Loyalty Program for Frequent Travelers? | Tourism marketing | Scoop.it
It's been a busy few weeks for loyalty news. From the downgrading of United's program, to Delta's reinvention of SkyMiles, what points hounds once knew abo
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The Real Way to Get More Customer Feedback

The Real Way to Get More Customer Feedback | Tourism marketing | Scoop.it
Asking customers to call for help isn't effective when attempting to get more feedback. Here's a better way.

Via Kamal Bennani
Panos Fotiadis's insight:
This is a short and good article worth reading for customer feedback...it sure shows a better way!
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Travel sites are working on personalisation but do consumers notice? - Tnooz

Travel sites are working on personalisation but do consumers notice? - Tnooz | Tourism marketing | Scoop.it
Elements of personalisation are creeping into online travel sites as demonstrated by a recent study by eDigitalResearch.
Panos Fotiadis's insight:
That's a good question!
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Everything You Wanted to Know About the Hotel Industry's Gripes Against OTAs

Everything You Wanted to Know About the Hotel Industry's Gripes Against OTAs | Tourism marketing | Scoop.it
The conflict between hospitality brands and the online travel agencies that sell their products is in full bloom as we head into the summer of 2016, and it
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European Commission checks the OTA's 
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Interactive map links to destination videos for visitors

Interactive map links to destination videos for visitors | Tourism marketing | Scoop.it
TripGlimpse is enabling tourists to preview their destination via an interactive map and curated video footage.
Panos Fotiadis's insight:
Ooopss, this idea could evolve in something big!
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Which nations fly the most?

Which nations fly the most? | Tourism marketing | Scoop.it

Expedia.com has released the results of the Expedia Passenger Preferences Index, a worldwide study that examined the preferences and behaviours of fliers on a country-by-country basis. The study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm, and surveyed 11,026 travellers across 22 countries in the Asia Pacific, Europe, North America and South America. Looking at the habits of Australian travellers, the study reported a quarter (24%) of Australians have flown more than five times in the past two years. This was just below the global average of 27% and well behind New Zealand, where 31% of residents said they had flown more than five times in the past two years. The most frequently flying nations were Norway (47%), Mexico (42%), India (38%) and Singapore (36%). Find out more.


Via Tourism Australia
Panos Fotiadis's insight:
An interesting survey from Expedia
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City Nomads's comment, April 8, 5:38 AM
This is a very interesting study! Being based in Singapore, I can tell you for sure that Singaporeans love traveling. Love might even be an understatement for some people
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Search words that work in travel

Search words that work in travel | Tourism marketing | Scoop.it
Bing recently did a major exercise to understand more about what search terms are the most effective for different elements of the travel industry.
Panos Fotiadis's insight:
The power of words
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Agoda study reveals fastest growing European destinations for Asian travelers

Agoda study reveals fastest growing European destinations for Asian travelers | Tourism marketing | Scoop.it
Hallstatt, a beautiful ancient salt mine village and UNESCO world heritage site, has been a popular destination for Chinese tourists for the past few years, so much so that the Chinese built a replica of it in Guangdong in 2012. But it's not just Chin
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A bit unexpected findings in this study
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IBM Watson Is Changing Travel in Ways Nobody's Expecting

IBM Watson Is Changing Travel in Ways Nobody's Expecting | Tourism marketing | Scoop.it
For the last five years, IBM has strived to reinvent itself as a cloud computing and cognitive platform company to support its large enterprise clients as
Panos Fotiadis's insight:
Elementary, my dear Watson...
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How to Use Competitive Social Monitoring on Twitter

How to Use Competitive Social Monitoring on Twitter | Tourism marketing | Scoop.it
This competitive social monitoring strategy reveals what's working for industry leaders and what actions your brand can take today.

Via Kamal Bennani
Panos Fotiadis's insight:
Interesting read 
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Asian travellers seek value, air-con, culture in 2016

Asian travellers seek value, air-con, culture in 2016 | Tourism marketing | Scoop.it

A study commissioned by online review and booking site TripAdvisor has revealed several key preferences of Asia's travellers in 2016. One of the topline findings show that value is of utmost importance with one in four Asian travellers having chosen a destination due to cheap flights. Meanwhile 67% will not consider a hotel without airconditioning, making it the number one deal-breaker for booking decisions. Lack of in-room Wi-Fi comes second with 46% of travellers saying they will look elsewhere. For Asians, a destination's culture is the most popular reason cited when considering where to take a trip, with 42% responding so, while globally, more than one in two travellers cite special offers as the key decision driver. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:
If you are after them, check it out!
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8 Must-Know Trends For SEO In 2016

8 Must-Know Trends For SEO In 2016 | Tourism marketing | Scoop.it
Google cares about quality... So to win at SEO in 2016 you need to understand these 8 trends and adapt your strategy accordingly.

Via Kamal Bennani
Panos Fotiadis's insight:
The writer is a well known expert on the field and his tips are trustworthy
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Four ways Facebook Instant Articles will dramatically impact marketing

Four ways Facebook Instant Articles will dramatically impact marketing | Tourism marketing | Scoop.it
The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We'll need new strategies.
Panos Fotiadis's insight:
A very interesting article on Facebook's new feature
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Trivago Acquisition of Hotel-Tech Startup Highlights Evolution of Booking Sites

Trivago Acquisition of Hotel-Tech Startup Highlights Evolution of Booking Sites | Tourism marketing | Scoop.it
Trivago acquired Switzerland-based hotel-tech startup Base7booking more than five months ago, securing a 52.3 percent stake, and now it's making a big push
Panos Fotiadis's insight:
After Booking and Expedia, Trivago follows the beaten path...
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The Latest Video Trends: Where Your Audience Is Watching

The Latest Video Trends: Where Your Audience Is Watching | Tourism marketing | Scoop.it
How online video—especially on YouTube—has surpassed the power and reach of traditional television.
Panos Fotiadis's insight:
Content...hhmmm, sorry, Video is king!
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Meet your guests in Google’s “moments that matter”

Meet your guests in Google’s “moments that matter” | Tourism marketing | Scoop.it
Imagine you had a way of knowing whenever someone thought about going for a holiday in your area, and in that very moment you’re able to suggest that they visit you.
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A recommendation from Guest Revu...
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Google Is Planning on Launching a Travel Assistant App

Google Is Planning on Launching a Travel Assistant App | Tourism marketing | Scoop.it
Is it telling that Google will be rolling out a beta of "a new travel assistant app" this week and that it will be certain members of its Local Guides prog
Panos Fotiadis's insight:
Another move by Google, targeting tours & activities, is on the launch
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Navigating the Multidevice Travel Path to Purchase

Navigating the Multidevice Travel Path to Purchase | Tourism marketing | Scoop.it
Understand how mobile is changing the way Dutch and Swedish travelers plan and book short getaways.
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Insights from Facebook
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Expedia programmes marketing campaigns from TV to Facebook and Instagram

Expedia programmes marketing campaigns from TV to Facebook and Instagram | Tourism marketing | Scoop.it
Expedia is one of a number of consumer brands to test a new technology that connects the dots between TV and social media advertising.
Panos Fotiadis's insight:
Wow, this is an X factor in advertising!
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How elite travellers search and book differently to others

How elite travellers search and book differently to others | Tourism marketing | Scoop.it
Elite travellers make up 10% of the travel sector and behave online in an entirely different way to their travelling counterparts.
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The 10% of travellers...
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Adara Introduces Traveler Spending Scores

Adara Introduces Traveler Spending Scores | Tourism marketing | Scoop.it
Marketing data company Adara has just released “traveler value score”, a tool that estimates an anonymous subject's customer’s capacity to spend on travel and lodging. The news tool can help hoteliers pitch rooms and services more precisely, thereby elevating or optimizing revenues, according to the company. While the potential for filtering spending potential seems fantastic, there may be some stumbling blocks.
Panos Fotiadis's insight:
This is always an interesting metric!
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Luxury wellness travel and the millennial generation: Travel Weekly

Luxury wellness travel and the millennial generation: Travel Weekly | Tourism marketing | Scoop.it
A new report shows that Gen Xers and millennials are fast becoming the core demographic for this fast-growing travel sector.
Panos Fotiadis's insight:
Which segment prefers what? Here are some answers.
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Skift Podcast: Where Family Travel Is Headed In 2016

Skift Podcast: Where Family Travel Is Headed In 2016 | Tourism marketing | Scoop.it
The second season of the Skift Podcast is well under way, but for our eighth episode we stop for a minute to say "Are we there yet?" Family travel is one o
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Interesting podcast
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Mobile travel bookings quadruple since 2011 ·ETB Travel News Australia

Mobile travel bookings quadruple since 2011 ·ETB Travel News Australia | Tourism marketing | Scoop.it
Mobile travel bookings quadruple since 2011
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Going up even in...down under!
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Google Destinations Aims To Inspire Travelers

Google Destinations Aims To Inspire Travelers | Tourism marketing | Scoop.it
Google is taking a deeper dive into the travel sector with Destinations on Google, a new product that combines hotel and flight information with inspiration and exploration.
Panos Fotiadis's insight:
New travel stuff from Google
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Here come the millennials and a season of change | Rosebuds Blog | The Rose Hotel

Here come the millennials and a season of change | Rosebuds Blog | The Rose Hotel | Tourism marketing | Scoop.it
Every generation brings its own set of values and predilections society. The so-called millennials, those aged 20 to 35, are no different in this regard. But a tremendous amount of attention is being paid to millennials because they are 70 million strong and already account for more than one-third of the American workforce, and will make up half the workforce by 2020. Naturally, like many industries, hospitality and hoteling is paying close attention to the millennial mindset. Perhaps no emerging generation has been more closely studied than the millennials, and for that reason we learned a great deal about how they think and what they want. The hotel business is responding accordingly. One of the most gratifying findings is that millennials prefer … (click on the headline to continue reading)
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Remarks for millenials from a hotelier
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