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IPK’s World Travel Monitor: Global Travel Trends 2013/14

IPK’s World Travel Monitor: Global Travel Trends 2013/14 | Tourism marketing | Scoop.it
Despite ambivalent global economic development, international tourism reached a new record high in 2013. This positive development will continue on a world-wide scale in 2014 and now also extend to numerous “advanced economies.
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Paid vs. Organic Social Media: Which Is More Effective?

Paid vs. Organic Social Media: Which Is More Effective? | Tourism marketing | Scoop.it

Social Media - Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.


Via Kamal Bennani
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The...eternal question of marketers
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Why travel needs to design mobile-first customer journeys

Why travel needs to design mobile-first customer journeys | Tourism marketing | Scoop.it
We all know this - smartphones are changing how people search and make purchase decisions. And travel is no exception.
Panos Fotiadis's insight:
Mobile dominates...by the way, how's your website on mobile?
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Big brands winning keyword battle from world's most searched travel keywords

Big brands winning keyword battle from world's most searched travel keywords | Tourism marketing | Scoop.it
Digital market intelligence firm, SimilarWeb has identified the most popular desktop keywords driving traffic to online sites in travel, revealing the individual travel sites wining the battle for these super searches between May and July 2016.
In online travel, search generates 42% of all traffic to the industry, making it the most important source of traffic.
The study found that the biggest online search in travel is "flight tracker" followed by "flights", "hotel", "car rental", "airline tickets", "restaurants near me", "cheap hotels",
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The battle of the...words
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Marketing to Millennials: Social Media, Privacy, and Email Trends

Marketing to Millennials: Social Media, Privacy, and Email Trends | Tourism marketing | Scoop.it
Customer Behavior - Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns
Panos Fotiadis's insight:
Marketing info for millenials
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Hospitality Net - Top 2016 locations for Chinese millennial travellers

Hospitality Net - Top 2016 locations for Chinese millennial travellers | Tourism marketing | Scoop.it
Outbound Chinese travellers could number around 174 million by 2019, spending $264 billion annually. This
sum is roughly equivalent to the GDP of a developed country like Singapore. Chinese millennials is the
generation that constitutes the largest share of China's travellers, as they already constitute 40% of Chinese
outbound travels. Chinese millennials are thirstier than previous generations for the international experience.
Indeed, the average wealthy Chinese millennial has been to 13 countries and travelled abroad 3.3 times for
leisure in the past year alone for an average of 25 days. With respect to Chinese millennials, it is advisable to
view them as "travellers" rather than "tourists", as they prefer to respond to opportunities to plan their own
customised trips. Chinese millennials mostly travel for the purposes of leisure or exploring the world. In this
article we shall present the most popular travel locations for Chinese millennial travellers.
Panos Fotiadis's insight:
A recent survey on destinations preferred by Chinese millennials
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4 Ways to Reach Business Prospects With Facebook Ads : Social Media Examiner

4 Ways to Reach Business Prospects With Facebook Ads : Social Media Examiner | Tourism marketing | Scoop.it
Do you want more leads for your business from Facebook? Discover four ways to reach business prospects with Facebook ads.
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A useful overview on targeting prospects in social media
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The trends redefining the next generation of food tourism

The trends redefining the next generation of food tourism | Tourism marketing | Scoop.it

The biggest trend in culinary travel today is the growing diversity of food tourist profiles, and how travel companies are adapting to that increasing segmentation. A growing awareness of this trend is changing how new and existing companies are developing and reimagining their products and services. Some examples include:

 

The rise of meal sharing - Get Gone is an online platform that matches food tourists with local chefs, homeowners and tour leaders, much like Airbnb does for accommodations.Demand for culinary storytelling - Indagare Travel is a member-based travel community combining both travel content and travel agents services to help clients choose between over 250 destinations.Homecooking, Havana style - The culinary landscape in Havana has blossomed in the last few years, because it is now easier for Cubans to own their own businesses. Just 90 Miles culinary tours in Cuba is leveraging against this boom of local restaurants.
Via Tourism Australia
Panos Fotiadis's insight:
Local cuisine is sometimes underrated as an element of the overall travel experience
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Family Travel Plans 2017: New research by FamilyBreakFinder

Family Travel Plans 2017: New research by FamilyBreakFinder | Tourism marketing | Scoop.it
Research by family travel website FamilyBreakFinder has found that safety worries, as well as a cautious financial outlook, will impact where Brits choose to holiday in 2017 and how much they spend.
Anxieties about Brexit and the impact on travel in Europe are also revealed.
Key Findings – Family Travel Plans 2017 Survey
Half of those deciding to stay in the UK for their holidays next year have been influenced by events abroad;
Most families expect to spend less or the same on travel
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U.K. travel intentions news
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Facebook's New Ad Preferences Help Brands Identify Most-Interested Travelers

Facebook's New Ad Preferences Help Brands Identify Most-Interested Travelers | Tourism marketing | Scoop.it
Facebook will keep serving ads to consumers but the company is introducing new ad preferences for users' News Feeds that gives travelers more power over wh
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Good news for travel marketers
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Majority of travellers claim they prefer booking on a mobile device

Majority of travellers claim they prefer booking on a mobile device | Tourism marketing | Scoop.it

Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so, according to results from an Opera Mediaworks survey conducted with American travellers this year. 51 per cent of those polled said they preferred a mobile device as their digital platform of choice. 66 per cent said they preferred the mobile device for when they are at the research phase of a trip. This isn't just how they search or book - this is what they actually prefer to do, with 85 per cent of travellers using a mobile device to book travel activities. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:
The mobile domination era has arrived
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Expedia and Red Lion Hotels Hit Reset on Loyalty and Direct Booking

Expedia and Red Lion Hotels Hit Reset on Loyalty and Direct Booking | Tourism marketing | Scoop.it
And then there was Red Lion Hotels -- which has rebooted its overall relationship with Expedia Inc. Expedia.com and sister site Hotels.com began offering R
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An interesting development...
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Millennials might have the "cred", but older guests have the cash

Millennials might have the "cred", but older guests have the cash | Tourism marketing | Scoop.it
millennials are not the only travel consumers for you to target. People reaching older ages and retirement are an important part of the travel economy.
Panos Fotiadis's insight:
Oh well, who can refuse this truth?
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The state of online travel agency bookings in charts

The state of online travel agency bookings in charts | Tourism marketing | Scoop.it
Whilst bots and other future-tech items get many of the headlines in 2016, there is a war of words out there between the intermediaries and hotels.
Panos Fotiadis's insight:
All questions about OTA's v Direct answered in a few charts
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How to use hotel data

How to use hotel data | Tourism marketing | Scoop.it
We're in the information age. There's no doubt about it. Yet, with all this data supposedly flying around us, it's hard to know just what to do with it. Even if your PMS is collecting all the right stats, you're on top of your web traffic and social media interactions, and you know what your comp set is up to, it can be hard to understand how to actually read the data. What does it mean? And more importantly how
Panos Fotiadis's insight:
Interesting analysis for hoteliers
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Why Marketers Should Care About Mobile Page Speed

Why Marketers Should Care About Mobile Page Speed | Tourism marketing | Scoop.it
New research from Google reveals the factors that cause your mobile site to underperform.
Panos Fotiadis's insight:
Key word: speed!
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How Virtual Reality is Going to Change the Travel Industry

How Virtual Reality is Going to Change the Travel Industry | Tourism marketing | Scoop.it
Virtual reality is an exciting media form that creates an artificial environment for the user –whether it is part of a real or imagined world. It suspends the user in that specific environment,
Panos Fotiadis's insight:
For the first time, travel industry will have the "try before you buy"...
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Starting a YouTube Channel: How to Achieve YouTube Growth 

Starting a YouTube Channel: How to Achieve YouTube Growth  | Tourism marketing | Scoop.it

Do you have a YouTube channel? Want to optimize it to get more subscribers?

In this article Tim Schmoyer explores what you need to know to get started with building a successful YouTube channel.


Via Kamal Bennani
Panos Fotiadis's insight:
YouTube is not to be overlooked!
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Jesus Alvarez desde www.sercompetitivos.com 's curator insight, September 11, 3:05 AM
Starting a YouTube Channel: How to Achieve YouTube Growth vía @solomogrowth
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Guide to Google ranking signals – Part 1: on-page factors | Search Engine Watch

Guide to Google ranking signals – Part 1: on-page factors | Search Engine Watch | Tourism marketing | Scoop.it
Today we begin a mammoth task in presenting to you a breakdown of every single ranking signal Google uses to determine where your site and its content appears
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Even though SEO is "dead" we can still do a few things to improve our rankings
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Four benefits of Social PR for hoteliers

Four benefits of Social PR for hoteliers | Tourism marketing | Scoop.it
Although not a new concept, Social PR is still widely unused by hospitality professionals. This is largely because of the multifaceted nature of social media. To be successful, Social PR needs to tie well in social networks, and their number is overwhelming. 
Outsourcing Social PR to a PR company already familiar with the online universe is the most sensible solution, but many hoteliers prefer to deal “in house” with marketing and public relations efforts, hiring a person to actively monitor reviews,
Panos Fotiadis's insight:
Some insight on online PR for hoteliers
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Facebook Split Testing: How to Make Your Ads Better : Social Media Examiner

Facebook Split Testing: How to Make Your Ads Better : Social Media Examiner | Tourism marketing | Scoop.it
Social Media Marketing Podcast 213. In this episode Andrea Vahl explores Facebook split testing and how to best optimize your Facebook ads.

Via Kamal Bennani
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Split testing is the best way to improve our ad campaigns
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Travel Micro-Moments Guide: How to Be There and Be Useful for Travelers

Travel Micro-Moments Guide: How to Be There and Be Useful for Travelers | Tourism marketing | Scoop.it
Micro-moments are reshaping the customer Journey. Find out what that means for travel marketing.
Panos Fotiadis's insight:
Feedback from Google for travel marketers
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Visa Says We're About to See a Huge Jump in International Travel

Visa Says We're About to See a Huge Jump in International Travel | Tourism marketing | Scoop.it
More than 280 million households globally will make at least one international trip per year by 2025, which represents a 35% increase over 2015 figures. Th
Panos Fotiadis's insight:
We will drink to that!
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Holiday of the Future

Holiday of the Future | Tourism marketing | Scoop.it
Pilotless planes, augmented reality, virtual concierge - what does the future hold for the world of travel? Delve into 'Holiday of the Future' to learn more!
Panos Fotiadis's insight:
Predictions of Expedia for the future...
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Eve-Line Boulle's curator insight, August 26, 9:52 AM
"What does the future hold for the world of travel?" 
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Expedia, Travelocity, Orbitz, and Wotif quietly add natural language search to their homepages - Tnooz

Expedia, Travelocity, Orbitz, and Wotif quietly add natural language search to their homepages - Tnooz | Tourism marketing | Scoop.it
Expedia Inc has been quietly rolling out natural-language search to the homepages of its Expedia, Orbitz, Travelocity and Wotif.
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The shape of things to come...
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Voice: the future of next-gen search – expert predictions | Search Engine Watch

Voice: the future of next-gen search – expert predictions | Search Engine Watch | Tourism marketing | Scoop.it
Recently, SEMrush had a roundtable discussion on voice search with three industry experts: Will Critchlow, Chris Marentis and Neil Walker.
Panos Fotiadis's insight:
The next big challenge for digital marketers
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