This PhoCusWright white paper – sponsored by Expedia – examines how leisure travellers in eight global travel markets shop for and purchase their trips, with particular attention paid to online travel shopping and booking. Among the findings, the report forecasts that more than one quarter of online travel transactions in the U.S. will be conducted via mobile devices by 2017. In China, mobile devices are predicted to capture 60 per cent of the online travel market. Across all markets, more consumers are turning to smartphones and tablets for travel information, with online travel planning and booking beginning to overtake offline channels in some markets. Download the report.
We're in the information age. There's no doubt about it. Yet, with all this data supposedly flying around us, it's hard to know just what to do with it. Even if your PMS is collecting all the right stats, you're on top of your web traffic and social media interactions, and you know what your comp set is up to, it can be hard to understand how to actually read the data. What does it mean? And more importantly how
Although not a new concept, Social PR is still widely unused by hospitality professionals. This is largely because of the multifaceted nature of social media. To be successful, Social PR needs to tie well in social networks, and their number is overwhelming. Outsourcing Social PR to a PR company already familiar with the online universe is the most sensible solution, but many hoteliers prefer to deal “in house” with marketing and public relations efforts, hiring a person to actively monitor reviews,
Social Media - Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.
Digital market intelligence firm, SimilarWeb has identified the most popular desktop keywords driving traffic to online sites in travel, revealing the individual travel sites wining the battle for these super searches between May and July 2016. In online travel, search generates 42% of all traffic to the industry, making it the most important source of traffic. The study found that the biggest online search in travel is "flight tracker" followed by "flights", "hotel", "car rental", "airline tickets", "restaurants near me", "cheap hotels",
Outbound Chinese travellers could number around 174 million by 2019, spending $264 billion annually. This sum is roughly equivalent to the GDP of a developed country like Singapore. Chinese millennials is the generation that constitutes the largest share of China's travellers, as they already constitute 40% of Chinese outbound travels. Chinese millennials are thirstier than previous generations for the international experience. Indeed, the average wealthy Chinese millennial has been to 13 countries and travelled abroad 3.3 times for leisure in the past year alone for an average of 25 days. With respect to Chinese millennials, it is advisable to view them as "travellers" rather than "tourists", as they prefer to respond to opportunities to plan their own customised trips. Chinese millennials mostly travel for the purposes of leisure or exploring the world. In this article we shall present the most popular travel locations for Chinese millennial travellers.
Panos Fotiadis's insight:
A recent survey on destinations preferred by Chinese millennials
The biggest trend in culinary travel today is the growing diversity of food tourist profiles, and how travel companies are adapting to that increasing segmentation. A growing awareness of this trend is changing how new and existing companies are developing and reimagining their products and services. Some examples include:
The rise of meal sharing - Get Gone is an online platform that matches food tourists with local chefs, homeowners and tour leaders, much like Airbnb does for accommodations.Demand for culinary storytelling - Indagare Travel is a member-based travel community combining both travel content and travel agents services to help clients choose between over 250 destinations.Homecooking, Havana style - The culinary landscape in Havana has blossomed in the last few years, because it is now easier for Cubans to own their own businesses. Just 90 Miles culinary tours in Cuba is leveraging against this boom of local restaurants.
Via Tourism Australia
Panos Fotiadis's insight:
Local cuisine is sometimes underrated as an element of the overall travel experience
Research by family travel website FamilyBreakFinder has found that safety worries, as well as a cautious financial outlook, will impact where Brits choose to holiday in 2017 and how much they spend. Anxieties about Brexit and the impact on travel in Europe are also revealed. Key Findings – Family Travel Plans 2017 Survey Half of those deciding to stay in the UK for their holidays next year have been influenced by events abroad; Most families expect to spend less or the same on travel
Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so, according to results from an Opera Mediaworks survey conducted with American travellers this year. 51 per cent of those polled said they preferred a mobile device as their digital platform of choice. 66 per cent said they preferred the mobile device for when they are at the research phase of a trip. This isn't just how they search or book - this is what they actually prefer to do, with 85 per cent of travellers using a mobile device to book travel activities. Find out more.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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