Expedia.com has released the results of the Expedia Passenger Preferences Index, a worldwide study that examined the preferences and behaviours of fliers on a country-by-country basis. The study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm, and surveyed 11,026 travellers across 22 countries in the Asia Pacific, Europe, North America and South America. Looking at the habits of Australian travellers, the study reported a quarter (24%) of Australians have flown more than five times in the past two years. This was just below the global average of 27% and well behind New Zealand, where 31% of residents said they had flown more than five times in the past two years. The most frequently flying nations were Norway (47%), Mexico (42%), India (38%) and Singapore (36%). Find out more.
Hallstatt, a beautiful ancient salt mine village and UNESCO world heritage site, has been a popular destination for Chinese tourists for the past few years, so much so that the Chinese built a replica of it in Guangdong in 2012. But it's not just Chin
A study commissioned by online review and booking site TripAdvisor has revealed several key preferences of Asia's travellers in 2016. One of the topline findings show that value is of utmost importance with one in four Asian travellers having chosen a destination due to cheap flights. Meanwhile 67% will not consider a hotel without airconditioning, making it the number one deal-breaker for booking decisions. Lack of in-room Wi-Fi comes second with 46% of travellers saying they will look elsewhere. For Asians, a destination's culture is the most popular reason cited when considering where to take a trip, with 42% responding so, while globally, more than one in two travellers cite special offers as the key decision driver. Find out more.
Marketing data company Adara has just released “traveler value score”, a tool that estimates an anonymous subject's customer’s capacity to spend on travel and lodging. The news tool can help hoteliers pitch rooms and services more precisely, thereby elevating or optimizing revenues, according to the company. While the potential for filtering spending potential seems fantastic, there may be some stumbling blocks.
Every generation brings its own set of values and predilections society. The so-called millennials, those aged 20 to 35, are no different in this regard. But a tremendous amount of attention is being paid to millennials because they are 70 million strong and already account for more than one-third of the American workforce, and will make up half the workforce by 2020. Naturally, like many industries, hospitality and hoteling is paying close attention to the millennial mindset. Perhaps no emerging generation has been more closely studied than the millennials, and for that reason we learned a great deal about how they think and what they want. The hotel business is responding accordingly. One of the most gratifying findings is that millennials prefer … (click on the headline to continue reading)
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