The European Commission announced the launch of market tests in the antitrust investigations by the French, Swedish and Italian competition authorities in the online hotel booking sector, as Booking.com has offered commitments in order to end investigations.
From all our experiences, we culled those elements that made the biggest impact on direct revenue and we learned one big lesson, if you want a direct booking or direct revenue strategy to work, it must be a cohesive plan. Meaning the hotel website design, the distribution strategy, the SEO, the Search Engine Advertising, the metasearch advertising, the social media strategy and even the rate strategy need to be built as one plan in a holistic approach.
People are adopting digital technology at an exponential rate. Internet and mobile devices make it easy to engage in a wide-range of activities including travel, shopping, reading, working remotely, socialising, and entertainment. Life without these digital activities seems inconceivable. The Accenture China Consumer Insights project surveyed and studied the digital behaviour of consumers across a wide range of industries. Read how digital activities have changed people’s lifestyles, accompanied by changes in China’s consumer market.
As the year comes to an end, Skift have collated a selection of 25 travel moments which have characterised 2014. As well as providing a snapshot of what happened over the last year in travel, the article offers an insight into the trends that may occur in 2015.
Key insights include:
The rise of the sharing economy in the tourism industry, including the creation of ventures such as Airbnb, Uber and FlightCar.Resorts and destinations favouring GoPro cameras on helmets or airborne drones over the traditional tripod.International tourist arrivals reached a record 1.087 billion, with the Asia Pacific region seeing the most growth.Free Wi-Fi access in urban areas has started to spread worldwide, creating great opportunities for travellers to search and discover in-destination with fewer fees.Hotels have launched mobile check-in and smart room keys.
Click here to view Skift's 25 travel moments of 2014.
2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets.
An array of collaborative websites is making life easier and cheaper for travellers seeking authentic experiences, and cutting out the middleman.
Sleep in a stranger’s house, join a dinner party where you know no one, hire a bike from a local ... The boom in collaborative social travel continues apace, with locals catering directly for travellers wanting a more real (or cheaper) deal.
An interesting insight from the survey is the fact that offline touch points are still heavily relied upon even in Hong Kong, used by nine in ten (90%) travelers. In spite of the high usage of offline resources however, two-thirds of all travelers tend to
The Millennial generation's demands have cracked open the travel industry, making room for upstarts and incredible innovation. Currently the travel industry’s most influential customer, Millennials are becoming more and more responsible for changing the way that we travel. With 49% of Millennials planning as well as booking trips on their smartphones, apps that deliver reviews, last-minute discounts and flight statuses are influencing the when, where and how aspects of travel like never before. And with 40% of Millennials likely to share a travel experience on social media during their trip, and 34% likely to voice trip details after their return, delivering first-rate service and experiences are more important than ever — and both big brands and startups are paying attention.