Toposophy has conducted an in-depth analysis of the biggest trends emerging in global tourism and marketing. Some of the key trends include the resilience of tourism despite a turbulent global economy, the emergence of new emerging markets, and the growth of the sharing economy. 2015 is described as the year for understanding the Millennial mindset due to their significant participation in the development of the sharing economy. The digital and physical worlds are rapidly becoming one and the same thing to visitors, with travel at the forefront of industries being revolutionised by digital technology. Click here to download the complete report.
TravelClick Data suggests that hoteliers need to focus efforts on inventory management as pace of bookings level-off. Looking ahead, OTAs will continue to see strong ADR growth in Q1 and Q2 2015 which is tracking at 7.1 percent and 7.6 percent respectively, based off of reservations currently on the books.
MasterCard's trend forecast includes more staycations and fewer airport lineups. Wearable technology will become the next big travel trend as products like the Nymi band make authentication seamless and secure. Using the wearer's unique heartbeat for persistent authentication means Nymi could soon take the place of a traveler's passport.
According to recent Expedia Media Solutions/PhoCusWright research, the fastest growth in travel advertising spend will come from social and video commercials. The growth is aligning well with the growth in gross bookings, with the research predicting an increase of $29 million spent on travel display ads between 2013 and 2015. Social and video ad budgets have tripled in the years between 2011 and 2014, accounting for 18% of the total digital dollars spent. Other statistics include:
Foursquare was ranked as the least effective form of advertising by 53% of surveyed travel advertisers.
Facebook, on the other hand, was ranked as at least moderately effective for 68% of travel advertisers.
84% of those advertisers are either currently deploying or testing Facebook page photos and or link photos.
Phil the Voyager chats with the user to help them discover travel spots around the globe from over 30,000 destinations, and provides information along with photos and videos in a friendly interactive environment.
To help travelers identify the most popular and trending cities this year – both domestically and internationally – Hotels.com® has released data from its Hotel Price Index™ (HPI®) that highlights the most popular destinations of 2014.
Despite political tensions, struggling economies and fierce competition, travel sentiment towards destinations in Europe remains positive for 2015. The first results of the Long-Haul Travel Sentiment Survey, a new joint initiative of ETC, ETOA and the Eurail Group, show strong potential for growth in key long-haul markets.
According to HotelsCombined, these are the features to look for when booking a family-friendly hostel: Family rooms (ideally located on a separate floor from other door rooms for noise control), ensuite bathrooms, child-friendly amenities (cots, highchairs, etc.), and entertainment offerings (video games, board games, a pool, etc.).
The new European Travel Commission project focuses on six high potential markets, namely Brazil, Canada, China, Japan, Russia and the United States. This fact-finding research offers a bird’s-eye view of the competitive environment in the global tourism marketplace, and a portrait of the tourism strategy and marketing activities of competing destinations in each market.
Though the destinations favoured by Britons holidaying abroad may differ considerably, the personality types of those travelling are almost certain to be trackable to just eight different classifications, according to the report by luxury escorted tours operator Journeys of Distinction.
Almost half (49%) of all Americans who didn't take a last-minute vacation in 2014 say they regret it. But it's the millennials who are most eager to do something about it. Seventy-three percent of millennials say they are likely to take a last-minute vacation in 2015. In total, 58 percent of Americans surveyed say they agree that a last-minute 2015 getaway is in the cards.
New interactive guide reveals trending destinations, when to book to get the best deals. The Travel Hacker Guide features four curated top-10 lists: Top 10 Most Popular destinations, Top 10 Trending destinations, Top 10 Deal destinations and Top 10 Trending Beach destinations.
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