Tourism marketing
2.9K views | +3 today
Follow
 
Scooped by Panos Fotiadis
onto Tourism marketing
Scoop.it!

Google gives travel industry a boost with launch of Gallery system

Google gives travel industry a boost with launch of Gallery system | Tourism marketing | Scoop.it
Google has launched a new project that throws open for the floor for creatively mapping data on Google Maps, be it an interactive map or a static image map.
more...
No comment yet.
Tourism marketing
Your new post is loading...
Your new post is loading...
Scooped by Panos Fotiadis
Scoop.it!

Holiday of the Future

Holiday of the Future | Tourism marketing | Scoop.it
Pilotless planes, augmented reality, virtual concierge - what does the future hold for the world of travel? Delve into 'Holiday of the Future' to learn more!
Panos Fotiadis's insight:
Predictions of Expedia for the future...
more...
Eve-Line Boulle's curator insight, Today, 9:52 AM
"What does the future hold for the world of travel?" 
Scooped by Panos Fotiadis
Scoop.it!

Expedia, Travelocity, Orbitz, and Wotif quietly add natural language search to their homepages - Tnooz

Expedia, Travelocity, Orbitz, and Wotif quietly add natural language search to their homepages - Tnooz | Tourism marketing | Scoop.it
Expedia Inc has been quietly rolling out natural-language search to the homepages of its Expedia, Orbitz, Travelocity and Wotif.
Panos Fotiadis's insight:
The shape of things to come...
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Voice: the future of next-gen search – expert predictions | Search Engine Watch

Voice: the future of next-gen search – expert predictions | Search Engine Watch | Tourism marketing | Scoop.it
Recently, SEMrush had a roundtable discussion on voice search with three industry experts: Will Critchlow, Chris Marentis and Neil Walker.
Panos Fotiadis's insight:
The next big challenge for digital marketers
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

What We Learned From a Year of Experimenting With Digital Video Ads

What We Learned From a Year of Experimenting With Digital Video Ads | Tourism marketing | Scoop.it
Here are three lessons learned from a year of experimenting with video ads to help your brand build an engaging digital video strategy.
Panos Fotiadis's insight:
Tips on digital video ads
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Want to improve visitor experience? Serve your guests by listening online - Destination Think! -

Want to improve visitor experience? Serve your guests by listening online - Destination Think! - | Tourism marketing | Scoop.it
A DMO's content or community managers can help improve the visitor experience by setting up a virtual listening station during a live event.
Panos Fotiadis's insight:
Self obvious, but...neglected!
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

TourTakers.com launches the un-travel travel agency

TourTakers.com launches the un-travel travel agency | Tourism marketing | Scoop.it
LOS ANGELES - Alan and Judie Sherin, owners of TourTakers Dream Vacations, recently launched TourTakers.com to be the first online packaged vacation store designed to assist travelers overwhelmed with travel search engines and frustrated with poor customer service.
The un-travel travel agency concept was born out of a sincere desire to assist people suffering from travel search engine overload. The TourTakers vacation packages formula is quite simple. Provide the same great pricing found on the major travel search engines and create
Panos Fotiadis's insight:
Travel agents try to be more creative to cope with web competition, so they use the...web
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Declining number of U.S. leisure travelers choose destination based on prior experience

Declining number of U.S. leisure travelers choose destination based on prior experience | Tourism marketing | Scoop.it
NEW YORK – In 2015, only 26% of U.S. leisure travelers chose their destination based on a prior experience, down five points from 2014, according to U.S. Consumer Travel Report Eighth Edition, a new report from travel industry research authority, Phocuswright. This dip means travelers are looking for new places to visit and unique experiences to check off the bucket list. This shift can be attributed to several factors, like bigger budgets, traveler age, and the impact of social media
Panos Fotiadis's insight:
On the look of something new...
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

How Booking.com dominates hotel bookings in a few simple charts

How Booking.com dominates hotel bookings in a few simple charts | Tourism marketing | Scoop.it
The industry knows (and many get irritated by the fact) that Booking.com is the online travel giant of the age.
Panos Fotiadis's insight:
Amazing figures for Booking.com
more...
No comment yet.
Rescooped by Panos Fotiadis from The Insight Files
Scoop.it!

Here comes the modern Chinese consumer

Here comes the modern Chinese consumer | Tourism marketing | Scoop.it

Despite concerns about economic growth, China's consumers keep spending. Yet McKinsey & Company's latest survey reveals changes in what they’re buying and how they’re buying it. Reflecting 10,000 in-person interviews with people aged 18-54 across 44 cities, McKinsey's report, The Modernisation of the Chinese Consumer, found that the days of broad-based market growth are coming to an end. Consumers are becoming more selective about how they spend their money, shifting from products to services and from mass to premium segments. They are seeking a more balanced life where health, family and experiences take priority. The popularity of international travel is astounding among Chinese consumers, as is their adoption of trends such as mobile payments. And despite many similarities, consumer behaviour can vary significantly among the country's 22 city clusters.


Via Tourism Australia
Panos Fotiadis's insight:
The Chinese market seems to mature...
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Tracking online behaviour and the path to a travel purchase - Tnooz

Tracking online behaviour and the path to a travel purchase - Tnooz | Tourism marketing | Scoop.it
Many companies have sprung up in travel to help companies access meaningful data from online behaviour - B-Smark is one
Panos Fotiadis's insight:
An interesting case study
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Who’s Looking to Book a Hotel Last Minute? Sojern Data Sheds Light

Who’s Looking to Book a Hotel Last Minute? Sojern Data Sheds Light | Tourism marketing | Scoop.it
Panos Fotiadis's insight:
Last minute bookers - who are they?
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

From Berlin to Barcelona; will Airbnb ruin our most loved cities?

From Berlin to Barcelona; will Airbnb ruin our most loved cities? | Tourism marketing | Scoop.it
The accommodation website has become so successful that hotels are losing business and tourist sites face being ruined
Panos Fotiadis's insight:
In the UK, more than three million people have used the site, while 52,500 people have opened their homes to strangers...
more...
No comment yet.
Suggested by Sarah Came
Scoop.it!

Facebook features hoteliers need to know about

Facebook features hoteliers need to know about | Tourism marketing | Scoop.it
In the online clamour for the guest’s attention (and money) every aspect of a hotel’s online presence matters, and this includes your Facebook presence.
Panos Fotiadis's insight:
Useful advice for hoteliers from guestrevu
more...
Eve-Line Boulle's curator insight, June 22, 8:53 AM
"The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online bookings are not only exceptionally valuable, but also quite difficult for hotels to earn."
Scooped by Panos Fotiadis
Scoop.it!

Expedia and Red Lion Hotels Hit Reset on Loyalty and Direct Booking

Expedia and Red Lion Hotels Hit Reset on Loyalty and Direct Booking | Tourism marketing | Scoop.it
And then there was Red Lion Hotels -- which has rebooted its overall relationship with Expedia Inc. Expedia.com and sister site Hotels.com began offering R
Panos Fotiadis's insight:
An interesting development...
more...
No comment yet.
Suggested by Sarah Came
Scoop.it!

Millennials might have the "cred", but older guests have the cash

Millennials might have the "cred", but older guests have the cash | Tourism marketing | Scoop.it
millennials are not the only travel consumers for you to target. People reaching older ages and retirement are an important part of the travel economy.
Panos Fotiadis's insight:
Oh well, who can refuse this truth?
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

The state of online travel agency bookings in charts

The state of online travel agency bookings in charts | Tourism marketing | Scoop.it
Whilst bots and other future-tech items get many of the headlines in 2016, there is a war of words out there between the intermediaries and hotels.
Panos Fotiadis's insight:
All questions about OTA's v Direct answered in a few charts
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Content marketing for DMOs: How Visit Philadelphia creates, repurposes and measures its award-winning content for maximum engagement - Destination Think! -

Content marketing for DMOs: How Visit Philadelphia creates, repurposes and measures its award-winning content for maximum engagement - Destination Think! - | Tourism marketing | Scoop.it
Director of Social Media Caroline Bean describes how Visit Philadelphia creates effective and engaging content marketing.
Panos Fotiadis's insight:
A good case study for DMO's
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Eight tech trends for the travel chief's watchlist

Eight tech trends for the travel chief's watchlist | Tourism marketing | Scoop.it
Pwc has done some legwork on the tech trends that should be on every chief executive's radar. Many of the usual suspects are there.
Panos Fotiadis's insight:
A PWC work on the shape of things to come...
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Virtual Voice Assistants in Hotels: Yes or No?

Virtual Voice Assistants in Hotels: Yes or No? | Tourism marketing | Scoop.it
With the Amazon Echo and Alexa voice command system becoming popular, some are speculating on potential of virtual voice assistants as hotel technology.
Panos Fotiadis's insight:
The shape of things to come?
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

5 Charts Showing Student Traveler Preferences in the U.S. and Abroad

5 Charts Showing Student Traveler Preferences in the U.S. and Abroad | Tourism marketing | Scoop.it
The U.S. student group-travel market is one of the best for repeat business. A $5.6 billion market, travel brands should be doing more to court it. That's
Panos Fotiadis's insight:
Students are a great target group because they turn easily to repeat visitors...
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Google goes deep on mobile search and booking behaviour

Google goes deep on mobile search and booking behaviour | Tourism marketing | Scoop.it
Search giant Google and research house TNS have combined forces to examine the role of mobile in search and shopping patterns with travellers.
Panos Fotiadis's insight:
That's a very interesting article
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Travel sites are working on personalisation but do consumers notice? - Tnooz

Travel sites are working on personalisation but do consumers notice? - Tnooz | Tourism marketing | Scoop.it
Elements of personalisation are creeping into online travel sites as demonstrated by a recent study by eDigitalResearch.
Panos Fotiadis's insight:
Interesting study on personalisation by eDigital Research
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

How to speak ‘Search Engine’ | Search Engine Watch

How to speak ‘Search Engine’ | Search Engine Watch | Tourism marketing | Scoop.it
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what SEO is all about. But are we doing it as well as we could?
Panos Fotiadis's insight:
An interesting analysis of upcoming speak search
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Brexit - The impact on the hotel sector. ~ Monday, 27th June 2016 from 4Hoteliers

Brexit - The impact on the hotel sector. ~ Monday, 27th June 2016 from 4Hoteliers | Tourism marketing | Scoop.it
Panos Fotiadis's insight:
The talk of the day, from the hospitality perspective.
more...
Eve-Line Boulle's curator insight, June 28, 4:50 AM
"GBTA, WTTC, ABTA & CBRE on the Brexit: Now the votes are done we can expect a ‘long goodbye’ stretched out over 2 years or more and lingering uncertainty which would ultimately reduce investment in the longer term."
Scooped by Panos Fotiadis
Scoop.it!

Majority of travellers claim they prefer booking on a mobile device

Majority of travellers claim they prefer booking on a mobile device | Tourism marketing | Scoop.it
Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so.
Panos Fotiadis's insight:
Interesting findings
more...
Eve-Line Boulle's curator insight, June 22, 8:56 AM
"Some 51% of those in the survey said they preferred a mobile device as their digital platform of choice."