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Google gives travel industry a boost with launch of Gallery system

Google gives travel industry a boost with launch of Gallery system | Tourism marketing | Scoop.it
Google has launched a new project that throws open for the floor for creatively mapping data on Google Maps, be it an interactive map or a static image map.
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Destination marketing trends to watch in 2015

Toposophy has conducted an in-depth analysis of the biggest trends emerging in global tourism and marketing. Some of the key trends include the resilience of tourism despite a turbulent global economy, the emergence of new emerging markets, and the growth of the sharing economy. 2015 is described as the year for understanding the Millennial mindset due to their significant participation in the development of the sharing economy. The digital and physical worlds are rapidly becoming one and the same thing to visitors, with travel at the forefront of industries being revolutionised by digital technology. Click here to download the complete report.


Via Tourism Australia
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Alessio Carciofi's curator insight, February 25, 2:28 AM

particolare attenzione a lusso del silenzio 

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Is dark social destroying your travel marketing strategy?

Is dark social destroying your travel marketing strategy? | Tourism marketing | Scoop.it
Dark social is digital sharing of content that is untraceable using traditional tracking methods. So is it destroying your travel marketing strategy?
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Sabre launches industry-first turnkey website solution

Sabre launches industry-first turnkey website solution | Tourism marketing | Scoop.it
SynXis InstaSite allows hotels to launch a fully responsive digital presence with world class user experience in just three days.
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How to engage with India's tech-savvy travellers

How to engage with India's tech-savvy travellers | Tourism marketing | Scoop.it
Responsive mobile-ready websites are vital for a country where all age groups don't bat an eyelid using smartphones to research and book travel, says Carolyn Childs, co-founder, MyTravelResearch.com.
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Hoteliers continue to see growth in bookings via online channels

Hoteliers continue to see growth in bookings via online channels | Tourism marketing | Scoop.it
TravelClick Data suggests that hoteliers need to focus efforts on inventory management as pace of bookings level-off. Looking ahead, OTAs will continue to see strong ADR growth in Q1 and Q2 2015 which is tracking at 7.1 percent and 7.6 percent respectively, based off of reservations currently on the books.
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The future of travel: Technology erases borders

The future of travel: Technology erases borders | Tourism marketing | Scoop.it
MasterCard's trend forecast includes more staycations and fewer airport lineups. Wearable technology will become the next big travel trend as products like the Nymi band make authentication seamless and secure. Using the wearer's unique heartbeat for persistent authentication means Nymi could soon take the place of a traveler's passport. 
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How to influence business travellers

How to influence business travellers | Tourism marketing | Scoop.it

Associate Professor at Penn State, Kelly McGuire, has conducted a comprehensive study into the booking habits and influences of US business travellers. Among the key findings include:


Reviews have the biggest influence on business travellers.Loyalty programs are highly influential on business travellers.Price still matters to business travellers.


The article also provides tips on how hotels can adapt their digital marketing efforts in order to more effectively attract business travellers. Methods include:


Encouraging guest reviews and feedback.introducing a loyalty scheme.Providing a better deal suited for business travellers.Favouring description over emotion in marketing content.


Click here to learn more.


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Expedia to buy Orbitz in cash deal worth $1.6 billion

Expedia to buy Orbitz in cash deal worth $1.6 billion | Tourism marketing | Scoop.it
Expedia Inc has agreed a deal to buy Orbitz Worldwide in a transaction for $12 per share in cash.
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Chinese fall out of love with social media [INFOGRAPHIC]

Chinese fall out of love with social media [INFOGRAPHIC] | Tourism marketing | Scoop.it
Kantar has released its second China Social Media Impact Report as a supersized infographic.
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The top trends in travel advertising

The top trends in travel advertising | Tourism marketing | Scoop.it

According to recent Expedia Media Solutions/PhoCusWright research, the fastest growth in travel advertising spend will come from social and video commercials. The growth is aligning well with the growth in gross bookings, with the research predicting an increase of $29 million spent on travel display ads between 2013 and 2015. Social and video ad budgets have tripled in the years between 2011 and 2014, accounting for 18% of the total digital dollars spent. Other statistics include:

 

Foursquare was ranked as the least effective form of advertising by 53% of surveyed travel advertisers.

Facebook, on the other hand, was ranked as at least moderately effective for 68% of travel advertisers.

84% of those advertisers are either currently deploying or testing Facebook page photos and or link photos.

 

Click here to learn more.


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Stat: Solo Travel on the Rise | Travel Agent Central

Stat: Solo Travel on the Rise | Travel Agent Central | Tourism marketing | Scoop.it
AARP has released a new report delving into the solo travel market. Here's an overview of the research.
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The birth of a new exClone introduces Artificial Intelligence to the travel industry

The birth of a new exClone introduces Artificial Intelligence to the travel industry | Tourism marketing | Scoop.it
Phil the Voyager chats with the user to help them discover travel spots around the globe from over 30,000 destinations, and provides information along with photos and videos in a friendly interactive environment.
Panos Fotiadis's insight:

Wowww...the future NOW !!!

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Where Did Americans Travel Most in 2014?

Where Did Americans Travel Most in 2014? | Tourism marketing | Scoop.it
To help travelers identify the most popular and trending cities this year – both domestically and internationally – Hotels.com® has released data from its Hotel Price Index™ (HPI®) that highlights the most popular destinations of 2014.

Via Ranjan KHOTEJA
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Travelers love social media — here's what travel brands must do to keep up

Travelers love social media — here's what travel brands must do to keep up | Tourism marketing | Scoop.it
A recent report from Facebook and Deloitte emphasizes that travel brands must become more sophisticated on social media as the shift away from TV continues.
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Long-haul travel sentiment stays string and bodes well for European tourtism

Long-haul travel sentiment stays string and bodes well for European tourtism | Tourism marketing | Scoop.it
Despite political tensions, struggling economies and fierce competition, travel sentiment towards destinations in Europe remains positive for 2015. The first results of the Long-Haul Travel Sentiment Survey, a new joint initiative of ETC, ETOA and the Eurail Group, show strong potential for growth in key long-haul markets.
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The rise of family-friendly hostels: What to look for and where to book

The rise of family-friendly hostels: What to look for and where to book | Tourism marketing | Scoop.it
According to HotelsCombined, these are the features to look for when booking a family-friendly hostel: Family rooms (ideally located on a separate floor from other door rooms for noise control), ensuite bathrooms, child-friendly amenities (cots, highchairs, etc.), and entertainment offerings (video games, board games, a pool, etc.).
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Marketing strategies for tourism destinations: A competitive analysis

Marketing strategies for tourism destinations: A competitive analysis | Tourism marketing | Scoop.it
The new European Travel Commission project focuses on six high potential markets, namely Brazil, Canada, China, Japan, Russia and the United States. This fact-finding research offers a bird’s-eye view of the competitive environment in the global tourism marketplace, and a portrait of the tourism strategy and marketing activities of competing destinations in each market.
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New Chinese names for Britain revealed

New Chinese names for Britain revealed | Tourism marketing | Scoop.it
Britain's most loved attractions given new Mandarin spin. VisitBritain highlights nations and regions to valuable Chinese tourist.
Panos Fotiadis's insight:

Say what ...England is now "Anglesey" ????

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Airbnb to be legalised in London

Airbnb to be legalised in London | Tourism marketing | Scoop.it
New rules announced this week mean Londoners will soon be able to rent their homes on sites such as Airbnb without risk of fines
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Britons abroad - What kind of tourist are you?

Britons abroad - What kind of tourist are you? | Tourism marketing | Scoop.it
Though the destinations favoured by Britons holidaying abroad may differ considerably, the personality types of those travelling are almost certain to be trackable to just eight different classifications, according to the report by luxury escorted tours operator Journeys of Distinction.
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Is Airbnb responsible for the softening in New York RevPAR?

Is Airbnb responsible for the softening in New York RevPAR? | Tourism marketing | Scoop.it
A recent analyst report from Credit Suisse suggests that Airbnb has put downward pricing pressure on hotels in New York City.
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CheapAir’s latest study: When to buy flights

CheapAir’s latest study: When to buy flights | Tourism marketing | Scoop.it
Analysis of 1.5 billion airfares reveals travelers should book domestic flights 47 days in advance on average.
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Stat: Australia Tops Most Desired Destinations for 2015 | Travel Agent Central

Stat: Australia Tops Most Desired Destinations for 2015 | Travel Agent Central | Tourism marketing | Scoop.it
According to Fly.com's New Year Travel Resolutions Survey, Australia has moved ahead of Italy to become North America's most desired destination for 2015.
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New Priceline.com survey finds Millennials on the cusp of travel-buying spree

New Priceline.com survey finds Millennials on the cusp of travel-buying spree | Tourism marketing | Scoop.it
Almost half (49%) of all Americans who didn't take a last-minute vacation in 2014 say they regret it. But it's the millennials who are most eager to do something about it. Seventy-three percent of millennials say they are likely to take a last-minute vacation in 2015. In total, 58 percent of Americans surveyed say they agree that a last-minute 2015 getaway is in the cards.
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Kayak 2015 Travel Hacker Guide reveals top 'hacks' for traveling this year

Kayak 2015 Travel Hacker Guide reveals top 'hacks' for traveling this year | Tourism marketing | Scoop.it
New interactive guide reveals trending destinations, when to book to get the best deals. The Travel Hacker Guide features four curated top-10 lists: Top 10 Most Popular destinations, Top 10 Trending destinations, Top 10 Deal destinations and Top 10 Trending Beach destinations.
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