When the management team at Library Hotel Collection first began monitoring content on various distribution sites more than a decade ago, the goal was simply to make sure information was accurate and up-to-date. And then they started noticing guest-generated content on a review site called TripAdvisor. One of the group’s hotels was ranked No. 3 in the market. Another was much further down the list at No. 56. Read more...
Customer Behavior - How much do design, site speed, and product reviews affect checkout behavior? More than you might think! Find out more about online shoppers' habits and stats in the following infographic.
GBTA Foundation Report forecasts global business travel spending to hit record high of nearly $1.2 trillion in 2014. Led by sustained growth in China, global business travel spending expected to rise nearly 7%.
The recently presented 10th Edition of the European Cities Marketing Benchmarking confirms the positive growth trend of the previous years by leading a robust European tourism industry in 2013. European Cities achieved an average relative change of 3.5% in total bednights and 5% in international bednights.
One of the most popular topics of discussion on Facebook is travel. People love posting vacation photos, as well as using Facebook’s structured status updates to say where they’re going. Ampush, a Facebook Strategic Preferred Marketing Developer, put together an infographic showing how advertisers can target these Facebook users filled with wanderlust.
Growth has been widely spread with nearly all subregions recording increases in international arrivals of 4% or higher. By region, the strongest growth was registered in Asia and the Pacific and the Americas (both +6%), followed closely by Europe and Africa (both at +5%).
According to Google Search data, "staycations" are more popular than ever, and those looking to get away are escaping to unexpected destinations. For more insights into summer travel, check out the infographic.
Passengers recognize multiple benefits of BYOD. Even though there are various concerns about BYOD from the power consumption of personal devices to spillage of food and drinks on them, nearly three-quarters of respondents (71%) are receptive to the new initiative (with females showing a bit more receptiveness).
Sun-and-fun filled cities including Las Vegas, Cancun, Orlando and Miami top consumer trip requests; Findings indicate travelers are looking to soak-in warm weather fun before temperatures begin dropping.
The international booking portal hotel.info has analysed the critical comments of its customers since 2012. The result: poor service, lack of cleanliness and a poor selection on the breakfast buffet are the main points criticised.