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Study: devices and technology used on leisure and business trips

Study: devices and technology used on leisure and business trips | Tourism marketing | Scoop.it
Decent sized study - and some interesting factoids - from mobile manufacturer Nokia looking at what devices travellers (and their kids) use when on a trip.
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Vacation much more important than 'nice to have'

Vacation much more important than 'nice to have' | Tourism marketing | Scoop.it
Top 5 reasons why vacations are vital to well-being. Survey commissioned by Diamond Resorts International reveals meaningful benefits of regular vacations.
Panos Fotiadis's insight:

Who would disagree?

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5 proven tips to raise your TripAdvisor rank

5 proven tips to raise your TripAdvisor rank | Tourism marketing | Scoop.it

When the management team at Library Hotel Collection first began monitoring content on various distribution sites more than a decade ago, the goal was simply to make sure information was accurate and up-to-date.  And then they started noticing guest-generated content on a review site called TripAdvisor.  One of the group’s hotels was ranked No. 3 in the market. Another was much further down the list at No. 56. Read more...


Via WIHPhotel
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WIHPhotel's curator insight, August 26, 6:02 AM

The five main steps to increase your rank on TripAdvisor are: 

- Don't be shy; ask for reviews

- Keep the reviews coming; get volume

- Address the good, bad and ugly

- Grease de squeaky wheel

- Get staff to buy-in

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Travel Habits of Americans: Only 13 Percent Traveled Abroad for Holidays in Last Year

Travel Habits of Americans: Only 13 Percent Traveled Abroad for Holidays in Last Year | Tourism marketing | Scoop.it
We're starting a new series of consumer surveys on Skift, focusing on the big picture travel habits of Americans, in the U.S. and abroad. The first survey
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Distribution insights-RezNext study on real-time hotel bookings

Distribution insights-RezNext study on real-time hotel bookings | Tourism marketing | Scoop.it
Length of stay influenced promotions and pricing may yield better for mid- market hoteliers in India.
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E-Commerce Psychology and why they leave before buying

E-Commerce Psychology and why they leave before buying | Tourism marketing | Scoop.it
Customer Behavior - How much do design, site speed, and product reviews affect checkout behavior? More than you might think! Find out more about online shoppers' habits and stats in the following infographic.

Via WIHPhotel
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WIHPhotel's curator insight, August 5, 7:35 AM

Some key stats:

- 57% of consumers will abandon site after 3 seconds

- 92% say they are influenced by visuals

- 31% are reassured by videos and purchased

- 85% read online reviews before buying

- 41% abandoned at checkout due to hidden costs

 

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Zero patience, zero wait: the reality of online travel shopping

Zero patience, zero wait: the reality of online travel shopping | Tourism marketing | Scoop.it
Gone in half the blink of an eye. Online travel shoppers, that is.
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Asia Pacific, led by China, dominates global business travel

Asia Pacific, led by China, dominates global business travel | Tourism marketing | Scoop.it
GBTA Foundation Report forecasts global business travel spending to hit record high of nearly $1.2 trillion in 2014. Led by sustained growth in China, global business travel spending expected to rise nearly 7%.
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Interview: The Puppet Master Pulling the Strings of Google Travel

Interview: The Puppet Master Pulling the Strings of Google Travel | Tourism marketing | Scoop.it
Richard Holden, who heads Google's product teams in travel, likes the company's progress, and now is focused on filling gaps in flight and hotel content.
Panos Fotiadis's insight:

filling "gaps" in flight and hotel content ??? 

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What travel brands should know about the changing face of digital China

What travel brands should know about the changing face of digital China | Tourism marketing | Scoop.it
As China rises to be the largest travel market in the world, brands need to understand how to participate in China’s digital media to attract and convert consumers.
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European Cities Marketing presents the results of Tourism in Europe

European Cities Marketing presents the results of Tourism in Europe | Tourism marketing | Scoop.it
The recently presented 10th Edition of the European Cities Marketing Benchmarking confirms the positive growth trend of the previous years by leading a robust European tourism industry in 2013. European Cities achieved an average relative change of 3.5% in total bednights and 5% in international bednights.
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TripAdvisor acquires Viator, the tours and activities agency, for $200M - Tnooz

TripAdvisor acquires Viator, the tours and activities agency, for $200M - Tnooz | Tourism marketing | Scoop.it
Viator, the tours-and-activities listings platform, has been snapped up, in what appears to be TripAdvisor's largest acquisition to date.
Panos Fotiadis's insight:

In the long run this will prove the most important acquisition that TripAdvisor has ever done !

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INFOGRAPHIC: Reaching Travelers on Facebook - AllFacebook

INFOGRAPHIC: Reaching Travelers on Facebook - AllFacebook | Tourism marketing | Scoop.it
One of the most popular topics of discussion on Facebook is travel. People love posting vacation photos, as well as using Facebook’s structured status updates to say where they’re going. Ampush, a Facebook Strategic Preferred Marketing Developer, put together an infographic showing how advertisers can target these Facebook users filled with wanderlust.  
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International tourism: strong peak season anticipated

International tourism: strong peak season anticipated | Tourism marketing | Scoop.it
Growth has been widely spread with nearly all subregions recording increases in international arrivals of 4% or higher. By region, the strongest growth was registered in Asia and the Pacific and the Americas (both +6%), followed closely by Europe and Africa (both at +5%).
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The case for local hotel marketing #staycation

The case for local hotel marketing #staycation | Tourism marketing | Scoop.it
According to Google Search data, "staycations" are more popular than ever, and those looking to get away are escaping to unexpected destinations. For more insights into summer travel, check out the infographic.

Via WIHPhotel
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WIHPhotel's curator insight, August 22, 11:29 AM

While many city hotels see travellers from abroad as one of their main source of revenue, the staycation trend makes a case for more and better local marketing. 

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Reality Marketing, new honest marketing that delivers on its promises

Reality Marketing, new honest marketing that delivers on its promises | Tourism marketing | Scoop.it
How can your hotel generate better online review ratings through painfully honest reality marketing, the future of online reputation management.

Via WIHPhotel
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WIHPhotel's curator insight, August 25, 5:49 AM

What is the line between too good photography and not good enough? Where is a hotel going to over-sell and where does it under-deliver? Great examples of reality marketing and it's results. 

GemaGarrido's curator insight, August 26, 5:08 AM

¡¡De eso se trata, de ser honesto!!

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Airline passengers receptive to BYOD future but passengers expect special benefits from airlines’ cost savings

Airline passengers receptive to BYOD future but passengers expect special benefits from airlines’ cost savings | Tourism marketing | Scoop.it
Passengers recognize multiple benefits of BYOD. Even though there are various concerns about BYOD from the power consumption of personal devices to spillage of food and drinks on them, nearly three-quarters of respondents (71%) are receptive to the new initiative (with females showing a bit more receptiveness).
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USA TODAY and Tripology reveal 2014 fall travel trends

USA TODAY and Tripology reveal 2014 fall travel trends | Tourism marketing | Scoop.it
Sun-and-fun filled cities including Las Vegas, Cancun, Orlando and Miami top consumer trip requests; Findings indicate travelers are looking to soak-in warm weather fun before temperatures begin dropping.
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Deloitte: For millennial travelers, it's the experience that counts

Deloitte: For millennial travelers, it's the experience that counts | Tourism marketing | Scoop.it
The study also revealed that the average millennial traveler checks 10 online sources before making a travel purchase, and trusts advice from strangers online more than their own friends and family.
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Russian holiday trips: after the boom an uncertain future

Russian holiday trips: after the boom an uncertain future | Tourism marketing | Scoop.it
ITB Berlin and IPK International analyse Russian outbound trips over the last few years – Turkey and Ukraine are Russians’ favourite destinations – city breaks are among the growth markets.
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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Tourism marketing | Scoop.it
Your 2014 Digital Marketing Roadmap by Douglas Karr on Marketing Technology Blog
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Expert Advice: The Most Important Factor to Attract More Travel Shoppers

Expert Advice: The Most Important Factor to Attract More Travel Shoppers | Tourism marketing | Scoop.it
Claire A. Harrington, PR manager at Social Tables, says there's one thing that matters more than anything when it comes to attracting online travel shoppers.
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Tips for hoteliers: What to do about negative hotel evaluations

Tips for hoteliers: What to do about negative hotel evaluations | Tourism marketing | Scoop.it
The international booking portal hotel.info has analysed the critical comments of its customers since 2012. The result: poor service, lack of cleanliness and a poor selection on the breakfast buffet are the main points criticised.
Panos Fotiadis's insight:

the hotelier's ..."headache"

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China online travel: trip research, expectations, experience sharing

China online travel: trip research, expectations, experience sharing | Tourism marketing | Scoop.it
More than half of Chinese travellers now book their hotel accommodation either via the web or mobile apps, according to a study.
Panos Fotiadis's insight:

搜索节假日 (=search for holidays) 

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Rescooped by Panos Fotiadis from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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How #Airbnb’s redesign supports the next generation of mobile travelers - #Mobile #Marketer #turismo

How #Airbnb’s redesign supports the next generation of mobile travelers - #Mobile #Marketer #turismo | Tourism marketing | Scoop.it
Airbnb’s recent revamp of its Web site and mobile application points to how the brand is prioritizing showing versus telling as well as community for today’s always-on travelers.

Via ALBERTO CORRERA
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L2: Inaugural Insight report focused on Metasearch

L2: Inaugural Insight report focused on Metasearch | Tourism marketing | Scoop.it
The report takes a deep look at how hotel brands can leverage metasearch to fight back against OTAs by driving consumers to their sites for direct bookings and higher margins.
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