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Google wades into personal trip planning with Tour Builder

Google wades into personal trip planning with Tour Builder | Tourism marketing | Scoop.it
In an effort to enable people to share their travel stories, Google has launched a storytelling service with the name Tour Builder.
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The Airbnb Effect shows everyone should be investing in the sharing economy

The Airbnb Effect shows everyone should be investing in the sharing economy | Tourism marketing | Scoop.it
Every week it feels like there is a yet another senior figure in the hotel industry commenting on the spectre that is Airbnb.
Panos Fotiadis's insight:

interesting article for the potential of sharing economy (including Airbnb)

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Travel booking windows, trip planning sources - snapshot of a city-state [INFOGRAPHIC]

Travel booking windows, trip planning sources - snapshot of a city-state [INFOGRAPHIC] | Tourism marketing | Scoop.it
Over three in four Singapore consumers plan their travel less than a month in advance, reveals a new survey.

Via Roland Schegg
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Glamping: Camping with added glamour

Glamping: Camping with added glamour | Tourism marketing | Scoop.it
Recent rise in glamper numbers – previous non-campers also enjoy comfortable quarters – ECOCAMPING presents new findings at the ITB Berlin Convention. Glamping has become especially popular with families, high earners and the over sixty-fives.
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Vacations: A luxury or a necessity?

Vacations: A luxury or a necessity? | Tourism marketing | Scoop.it
A recent survey conducted by Harris Poll on behalf of Purchasing Power in March 2014ii showed that 28 percent of full-time employees who receive any paid time off didn't take a vacation getaway last year where they truly went away and 52 percent of those employees said it was because they couldn't afford to do so.
Panos Fotiadis's insight:

what a question...!

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The world’s best-reviewed hotels: Expedia.com releases 2014 Insiders’ Select Top 100 List

The world’s best-reviewed hotels: Expedia.com releases 2014 Insiders’ Select Top 100 List | Tourism marketing | Scoop.it
Lakehouse Hotel and Resort in San Marcos, California tops 2014 list; United States eclipses Mexico this year with the most hotels in the Top Ten.
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Paris is the most popular overseas destination for UK travellers this summer

Paris is the most popular overseas destination for UK travellers this summer | Tourism marketing | Scoop.it
The cheapest destinations can be found in India and Southeast Asia, with only one European destination (Ravda in Bulgaria) making the top ten cheapest list. Switzerland is the most expensive country to visit during the next two months, with four destinations in the ten most expensive list.
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Most Popular Destinations of Brits in Summer 2014

Most Popular Destinations of Brits in Summer 2014 | Tourism marketing | Scoop.it
Since the beginning of 2014, British travellers search holiday opportunities in London for July and August 2014.
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ehotelier - Summer travel trends for Europe

ehotelier - Summer travel trends for Europe | Tourism marketing | Scoop.it
Panos Fotiadis's insight:

positive...despite all problems!

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How well do 100 major accommodation and destination websites perform on mobile?

How well do 100 major accommodation and destination websites perform on mobile? | Tourism marketing | Scoop.it
When it comes to mobile website experience among hotel and destination related websites, the top seven positions are taken by hotel brands.

Via Wendy Forbes
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Top travel websites are on summer vacations when it comes to mobile

Top travel websites are on summer vacations when it comes to mobile | Tourism marketing | Scoop.it
The Search Agency Report finds 60% of travel site visitors over age 45. Only eight of the 100 sites analyzed use Responsive Web Design (RWD; Google’s recommended format) and only two-thirds (67) serve mobile dedicated sites, with a remaining 25 sites that serve the desktop version of their sites to mobile users.
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Discussion: is Priceline about to disrupt the hotel marketing world?

Discussion: is Priceline about to disrupt the hotel marketing world? | Tourism marketing | Scoop.it

This month, Priceline Group has been dropping several pieces into the business-to-business (B2B) puzzle. Might a hotel booking engine be next? Several experts Tnooz interviewed say a major online travel agency (OTA) could succeed in breaking into the B2B market. It might even be a logical next step for the major OTAs. 


Via WIHPhotel
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WIHPhotel's curator insight, June 26, 4:35 AM

There is no doubt that with their marketing power, Priceline (or other OTAs) have the know-how and means of changing the game on hotel marketing. They know how to manage SEO, SEM and Meta-search advertising like nobody else. They now produce websites and rumor says soon a new white-label booking engine. Aside from being an OTA they could be the driving force behind all online bookings. But what do you think?

Thomas Yung's comment, June 27, 12:42 AM
They even bought a PMS recently ... Ninja ....
WIHPhotel's comment, June 27, 2:48 AM
Yes they also have a PMS... is the next purchase a Channel Manager?
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Google Flight Search increases interactivity with visual airfare map

Google Flight Search increases interactivity with visual airfare map | Tourism marketing | Scoop.it
Google Flight Search has added interactive mapping to its search technology, encouraging exploration and random destination selection via the map.
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3 Must-Know Trends to Understand the Millennial Traveler [Sponsored]

3 Must-Know Trends to Understand the Millennial Traveler [Sponsored] | Tourism marketing | Scoop.it
This post comes from our partner Follow @amadeusnews There’s no shortage of discussion across the business landscape about millennials, people between 16 a
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Future of Mobile Bookings

Future of Mobile Bookings | Tourism marketing | Scoop.it
Carlson Wagonlit Travel (CWT) announced results of its new study that researches the impact of mobile in the managed travel space.
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The Consolidation in the Online Travel Booking Space Over the Last Two Years

The Consolidation in the Online Travel Booking Space Over the Last Two Years | Tourism marketing | Scoop.it
The online travel booking market is increasingly looking like the rest of the Web: Size, reach, and revenues are consolidating among few big players, and t
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Trips of a lifetime and favorite destinations for the world's savviest travelers

Trips of a lifetime and favorite destinations for the world's savviest travelers | Tourism marketing | Scoop.it
Australia continued its reign as the top dream destination and newcomers such as the Amalfi Coast, Rio de Janeiro and Saint Petersburg made their debut, while perennial favorites Paris and Rome stood firm at the top of survey categories. Cruising also continued to rank high, with European river sailings besting other itineraries and a round-the-world cruise topping the trips of a lifetime.
Panos Fotiadis's insight:

Australian Tourism Board deserves congrats...they have been doing a great job!

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Chinese social media underutilised by London hotels, study shows

Chinese social media underutilised by London hotels, study shows | Tourism marketing | Scoop.it
China Edge surveyed the Chinese social media engagement of 102 hotels in London, including 87 five-star and 15 four-star properties.
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Tripology publishes consumer travel trends

Tripology publishes consumer travel trends | Tourism marketing | Scoop.it
The average trip budget for Tripology users for trips planned in Q1 2014, was $4,983. This is higher than the average amount Americans spent on all vacations in 2013 according to MRI, $4,813, suggesting that consumers who use travel agents do so when planning a vacation far more expensive than the average.
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McKinsey: The trouble with travel distribution

McKinsey: The trouble with travel distribution | Tourism marketing | Scoop.it
It’s among the biggest e-commerce markets, and maybe its most turbulent. To compete, players must define their place in travel’s next wave. A McKinsey & Company article.

Via WIHPhotel
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WIHPhotel's curator insight, July 2, 12:59 AM

While not entirely new, this analysis by McKinsey & Company on the travel distribution and it's focus on channels rather than consumer is a great read suggests some actions to do:

1. Focus on customers, not on channels

2. Win in the era of "big data"

3. Unlock the power of partnerships

4. Master the entire customer experience

 

"Consumers are empowered by information: they have near-instant access to their flight, hotel, and car-rental options; virtual price transparency; and the ability to play suppliers off against one another. The game is now about delivering a superior customer experience. If players can do that, the investment returns will follow."

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Where and How Europeans Choose to Travel

Where and How Europeans Choose to Travel | Tourism marketing | Scoop.it
Despite having more than a dozen top destinations with a few hours drive or flight, most Europeans choose to stay close to home when traveling.
Panos Fotiadis's insight:

European travellers insights...

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30 Gorgeous Travel Locations: Most-Pinned Places on Earth

30 Gorgeous Travel Locations: Most-Pinned Places on Earth | Tourism marketing | Scoop.it
See which destinations broke the top 30 most-pinned places on earth, based on more than 750 million place pins on Pinterest.
Panos Fotiadis's insight:

Top 30 out of ...750 millions pins !!!

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The rise of Chinese tourism

The rise of Chinese tourism | Tourism marketing | Scoop.it
“Follow the numbers, follow the facts”… it’s a mantra we told ourselves when we began putting together the foundation of Attract China four years ago.

Via ATECToday, Tourism Australia Global Insights
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TripAdvisor Instant booking could succeed where Kayak failed

TripAdvisor Instant booking could succeed where Kayak failed | Tourism marketing | Scoop.it
TripAdvisor's B2B direct booking channel for independent hotels, TripConnect, will expand to its US mobile app and mobile Web interface by December.

Via WIHPhotel
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WIHPhotel's curator insight, June 24, 1:15 AM

“What we’ve seen in last year or so of doing the metasearch portion and Tripconnect is that the conversion rates when users, via the first-generation method of meta, were sent off to make the booking weren’t that great. There’s a lot of friction between the TripAdvisor experience and the independent property’s own booking tool…. Some properties aren’t mobile optimized.” 

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Survey Says: Millennials Now Drive Leisure Travel in U.S.

Survey Says: Millennials Now Drive Leisure Travel in U.S. | Tourism marketing | Scoop.it
The 2014 Portrait of American Travelers finds 24 percent of those age 18-35 are looking to travel more over the next 12 months.
Panos Fotiadis's insight:

Times they 're changing...

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How Do the Most Expensive Luxury Hotels Keep Guests Coming Back?

How Do the Most Expensive Luxury Hotels Keep Guests Coming Back? | Tourism marketing | Scoop.it
TravelPulse examined the most expensive luxury hotels in America for summer 2014 and discovered five common things that guests valued the most.
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