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Why It's Critical To Connect Your Offline & Online Marketing

Why It's Critical To Connect Your Offline & Online Marketing | Tourism marketing | Scoop.it

All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and launching campaigns that are in no way connected.


Via Kamal Bennani
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Emmanuel Philippi's curator insight, November 11, 2013 6:21 PM

marketing no limits

Ann Dixon's curator insight, April 8, 2014 11:04 AM

Why it's Critical to connect your online AND offline marketing to create a seamless blend of branding.

Tourism marketing
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How the shift from reviews to recommendations might shape travel in 2017

How the shift from reviews to recommendations might shape travel in 2017 | Tourism marketing | Scoop.it
It’s no surprise that online reviews are an important part of the travel buying process but how might travel recommendations change that in 2017
Panos Fotiadis's insight:
This new  Facebook feature has a great potential for the travel industry...
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Expedia on the untapped mind of bleisure travelers

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Some interesting data on bleisure market
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Travel app usage is soaring, but consumers are restless

Travel app usage is soaring, but consumers are restless | Tourism marketing | Scoop.it

A new study and white paper from Neumob provides detailed and proprietary consumer research that shows how travel app users respond to poor app performance. According to the report, 90% of the minutes spent on a smartphone are within apps, as opposed to surfing on mobile browsers. Among the top ten travel apps for the USA, UK and Australia includes TripAdvisor, Uber, Airbnb and Trivago. 82% of the survey's UK and US respondents had in fact booked an airline ticket, train ticket or hotel using a mobile app over the last 12 months. What's more, 84% of respondents expected a travel app to load on their smartphone in 3 seconds or less, with 51% expecting 2 seconds or less. Find out more.


Via Tourism Australia
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The usual suspect
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VIPJourneys's curator insight, December 27, 2016 2:45 PM
Love this story. Have you found any info on Axus app?  We at http://vipjourneys.com are testing it out.  Just asking. 
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Google is experimenting with a mobile first index, but what does that mean for SEO teams?

Google is experimenting with a mobile first index, but what does that mean for SEO teams? | Tourism marketing | Scoop.it
An important shift in the world of search took place earlier this month when Google announced it is experimenting with a mobile first index.
Panos Fotiadis's insight:
Google declares the winner across all devices
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Older travelers take more holidays now than ever

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A segment to target
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A Marketer’s Guide to Facebook Messenger Bots - Search Engine Journal

A Marketer’s Guide to Facebook Messenger Bots - Search Engine Journal | Tourism marketing | Scoop.it
Learn about the opportunities and challenges of Facebook Messenger bot marketing. Complete with case studies and helpful tactics for your chatbot.
Panos Fotiadis's insight:
Interesting suggestions for using bots...must read for marketers who eye the (near) future!
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Ctrip announces agreement to acquire Skyscanner

Ctrip announces agreement to acquire Skyscanner | Tourism marketing | Scoop.it
SHANGHAI - Ctrip.com International, Ltd., a leading travel service provider of accommodation reservation, transportation ticketing, packaged tours and corporate travel management in China announced that it signed a definitive agreement with the majority shareholders of Skyscanner Holdings Limited, a leading global travel search site headquartered in Edinburgh, the United Kingdom, under which Ctrip will acquire all of such shareholders' shares in Skyscanner and will offer to acquire shares from the remaining shareholders of Skyscanner. The terms of the acquisition value
Panos Fotiadis's insight:
Another big investment from the Chinese giant
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What Is Semantic Search and What Should You Do About It?

What Is Semantic Search and What Should You Do About It? | Tourism marketing | Scoop.it
Semantic search is the present and future, and it's important to have a good handle on what it is and how you can use it to your advantage. This post presents 5 strategies for getting started with semantic SEO.
Panos Fotiadis's insight:
Semantic search is the base of conversational search and therefore the main element of all future...AI developments for travel
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Hotels face a crucial moment for social messaging and chat tools - Tnooz

Hotels face a crucial moment for social messaging and chat tools - Tnooz | Tourism marketing | Scoop.it
The rise in social messaging and chat apps is having a huge impact on hotel guest services but hotels are divided about how to respond. An update.
Panos Fotiadis's insight:
Chat vs apps = 1-0
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2016 SEO Trends to Be Aware of This Year [Infographic]

2016 SEO Trends to Be Aware of This Year [Infographic] | Tourism marketing | Scoop.it
Social media content, for one, has been indexed on Google and other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies. 

Studies show that 76% marketers use Social Media to support and boost SEO.

Links to content on Facebook, mentions with appropriate hashtags on Twitter, LinkedIn, Google+, YouTube and other social networks plays a role in how search engines understand your website is credible and relevant. 


Via Antonino Militello
Panos Fotiadis's insight:
SEO is not dead...yet, still worth it (at least, so they say)
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donhornsby's curator insight, November 7, 2016 4:26 PM
Keeping track of all the changes in the vast world of SEO is difficult. You might finally get the hang of one SEO strategy, only to learn that it’s outdated or now forbidden by Google, and you have to learn a whole new strategy. Download this infographic from Caliber Interactive Dubai that highlights the 7 trends every digital marketer should be aware of.
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TripAdvisor delves into traveller types and booking trends

TripAdvisor delves into traveller types and booking trends | Tourism marketing | Scoop.it
TripAdvisor is the latest to put travellers into groups according to behaviour. Through Ipsos the company has identified six profiles
Panos Fotiadis's insight:
Traveller segmentation from TripAdvisor...
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How travel chatbots work better than travel apps

How travel chatbots work better than travel apps | Tourism marketing | Scoop.it
My travel season is coming up soon. I always attend CES in Las Vegas (let me know if you want to chat in person), the SxSW conference in Austin, and a few extra trips here and there. As I Iive up here in Minneapolis, it’s the perfect time to escape the inevitable cold and snow.
Panos Fotiadis's insight:
Are chatbots a threat or an opportunity? Well, as every disruptive technology, it can be both...depending on how you adapt! Learn more in Digi.travel Conference: http://2016.digi.travel/
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Why We Need to Write Multiple Headlines for Every Article 

Why We Need to Write Multiple Headlines for Every Article  | Tourism marketing | Scoop.it

Eight out of ten people will only read the headline. Here's how headlines have evolved through the years, and what makes it stand out on search and social.


Via Kamal Bennani
Panos Fotiadis's insight:
Interesting for (not only!) social media marketers 
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Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights

Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights | Tourism marketing | Scoop.it
The latest Google data on this year's hot spots and how travelers are planning and booking their trips.
Panos Fotiadis's insight:
Some interesting findings from Google 
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Research reveals the real reasons people abandon online purchases

Research reveals the real reasons people abandon online purchases | Tourism marketing | Scoop.it

Behavioural marketing solutions company Salecycle has released the results of key reasons why people abandon their online shopping, including travel sales. Taken from a consolidation of over 500 global brands, the report looks at the top reason for abandoning online shopping was due to users just researching (34%), shipping costs or times not being acceptable (18%), prices being too high (18%) or them preferring to buy in-store (15%). The research revealed the travel sector continues to see the highest average rates of abandonment at 80.4%. This highlights the struggle for online retailers to stay price competitive in terms of their products and services as well as shipping costs in a very saturated market. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:
An interesting issue
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How to Have the Most Memorable Vacations, According to Science

How to Have the Most Memorable Vacations, According to Science | Tourism marketing | Scoop.it
There's actually a reason some trips stand out more than others.
Panos Fotiadis's insight:
Science explains everything...even memorable vacations
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Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search

Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search | Tourism marketing | Scoop.it
If there's a new platform, then leading travel companies will be there to test it because they think consumers might be there too. So it is with Amazon Ale
Panos Fotiadis's insight:
When travelers started talking to...machines
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How Marriott’s Doing Things Differently and Digitally in China | Jing Daily

How Marriott’s Doing Things Differently and Digitally in China | Jing Daily | Tourism marketing | Scoop.it
“What we’re most proud of is how we have utilized the social platform WeChat — China’s most popular messaging app — to make guests’ lives easier.”
Panos Fotiadis's insight:
Penetrating the Chinese market
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How to Publish Content in the Right Place at the Right Time

How to Publish Content in the Right Place at the Right Time | Tourism marketing | Scoop.it
This post was originally published on Search Engine Journal by Pratik Dholakiya The difference between good bloggers and great bloggers is the latter know how to publish their content in the right …

Via Kamal Bennani
Panos Fotiadis's insight:
Interesting read for content creation and use
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Do Keywords Matter?

Do Keywords Matter? | Tourism marketing | Scoop.it
Keyword research. The process goes something like this:

- Make a list of important topics. 
- Write important keywords under each of those topics. 
- Plug the list into Google Keyword Planner to get data and other ideas.

- Rinse, Repeat. 

What if I told you that this process is a waste of time? What if I told you that your focus should be on topics, not keywords? 

You probably already know that keyword research doesn’t matter as much as it used to.

We’re in a new era of SEO. It’s like everything that we ever knew — keywords, backlinks, etc. — is being ripped out and torn up.

Where does this leave us? What should we do instead of keyword research? What do we tell our clients? How to we get our websites to rank? Do keywords even matter? 

Neil Patel decided to answer these questions by conducting an advanced research project. Instead of going with hunches or making guesses, he crunched hundreds of thousands of data points.


Via Antonino Militello
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An interesting read for marketers about SEO 
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Mobile in travel: driving innovation with APIs - Tnooz

Mobile in travel: driving innovation with APIs - Tnooz | Tourism marketing | Scoop.it
Tech giant IBM handily describes APIs as “the building blocks of transformation” and “the digital glue that links services, applications and systems”
Panos Fotiadis's insight:
Travel companies more and more become (or should) tech companies - well, there's no other path
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Google is Splitting its Search Index, Prioritizing Mobile over Desktop - Search Engine Journal

Google is Splitting its Search Index, Prioritizing Mobile over Desktop - Search Engine Journal | Tourism marketing | Scoop.it
Google is splitting its index of search results into separate versions for mobile and desktop, a change which will happen in the coming months.
Panos Fotiadis's insight:
That's an important development for all marketers
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The cities seeing the fastest rise of travel-related Google search interest 

The cities seeing the fastest rise of travel-related Google search interest  | Tourism marketing | Scoop.it

Google has combined its data on travel-related search behaviour with data from Sojern, a performance marketing engine, to analyse traveller research patterns. It turns out that Reykavik, Havana, Toronto, Mexico City and Tokyo had the fastest rise of travel-related Google search in the first half of the year. Sojern has collected anonymised booking data from 350 million travellers. Google has overlaid its own data to reveal the demographics and psychographics of who is typically researching particular destinations. Google has the capacity to use its data to paint a broader picture of consumer behaviour than individual travel brands can. Find out more.


Via Tourism Australia
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Some unexpected findings...
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Mobile marketers should follow the lead of Asia Pacific brands | M&M Global

Mobile marketers should follow the lead of Asia Pacific brands | M&M Global | Tourism marketing | Scoop.it
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Mobile is the king...
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Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights

Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights | Tourism marketing | Scoop.it
The latest Google data on this year's hot spots and how travelers are planning and booking their trips.
Panos Fotiadis's insight:
Another interesting report from Google and Sojern
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