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Why It's Critical To Connect Your Offline & Online Marketing

Why It's Critical To Connect Your Offline & Online Marketing | Tourism marketing | Scoop.it

All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and launching campaigns that are in no way connected.


Via Kamal Bennani
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Emmanuel Philippi's curator insight, November 11, 2013 6:21 PM

marketing no limits

Ann Dixon's curator insight, April 8, 11:04 AM

Why it's Critical to connect your online AND offline marketing to create a seamless blend of branding.

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Seven digital marketing trends for the next few years

Seven digital marketing trends for the next few years | Tourism marketing | Scoop.it

Peter Brooke's view on the digital marketing trends. The digital marketing space is quickly evolving and it’s critical for travel businesses to stay abreast of trends in order to stay in the game. Here I offer up seven top trends I see coming and my recommendations for addressing each.


Via WIHPhotel
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WIHPhotel's curator insight, October 29, 6:38 AM

A summary of the headlines: 

1. Internet and not the web is main source of ad consumption

2. Mobile is the new desktop

3. Mobile will continue exponential reach

4. Traditional web marketing will become ineffective

5. Google search will become increasingly irrelevant

6. Google makes a strong play at travel industry

7. Machine learning

Read the full article for all the great stuff

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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Tourism marketing | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Jaana Nyström
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Jaana Nyström's curator insight, October 24, 2:21 AM

Very interesting! 

Dean Ryan G. Martin's curator insight, October 24, 6:56 AM

I've learned a lot. This is a guideline every social media specialist should keep and follow.

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How genuine reviews are transforming travel

How genuine reviews are transforming travel | Tourism marketing | Scoop.it
Consumer reviews have become part of the furniture of travel. Feefo sales director Matt Eames explains why

Genuine reviews are here to stay. They are creating and transforming markets and at Feefo we are happy to be right at the front, leading the revolution.

Via Roland Schegg
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Business Travel News 2014 Hotel Chain survey

Business Travel News 2014 Hotel Chain survey | Tourism marketing | Scoop.it
Many of the highest increases included upper upscale and luxury hotel brands and for the first time since the 1993 survey, no brand was a repeat winner from 2013.
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Show, Share, Stand Out: The Most Important Hotel Marketing Trends to Watch in 2015

Show, Share, Stand Out: The Most Important Hotel Marketing Trends to Watch in 2015 | Tourism marketing | Scoop.it
All fields are required. Your privacy is important to us. Show, Share, Stand Out: The Most Important Hotel Marketing Trends to Watch in 2015
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New app lets hotel guests find companionship on the road

New app lets hotel guests find companionship on the road | Tourism marketing | Scoop.it

Billed as “The Travelers Social Network,” guests use the HelloTel app to check into their hotel and indicate whether they're there for “business” or “socializing.”   Once checked it, users can search for happenings in the area and can reach out to people either on the public forum or in a private message.


Via Wendy Forbes
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Most passengers value courtesy over personal comfort

Most passengers value courtesy over personal comfort | Tourism marketing | Scoop.it
Of the 807 respondents of the GO Airport Express poll about travelers' seat-reclining habits, just 18 percent said they "always recline," while 15 percent said they do so frequently. Twenty-three percent and 14 percent said they rarely or never recline their seats, respectively noting that is "rude" to do so. 
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Luxury hotel travel bookings lead the trends in high-end travel

Luxury hotel travel bookings lead the trends in high-end travel | Tourism marketing | Scoop.it
Luxury cruise ships lead all
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ehotelier - How to say 'No' to your guests (without saying 'No')

ehotelier - How to say 'No' to your guests (without saying 'No') | Tourism marketing | Scoop.it
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online.
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European holiday trends: Leaving the cold winter months behind

European holiday trends: Leaving the cold winter months behind | Tourism marketing | Scoop.it
ITB Berlin and IPK International examine European trends in winter holidays abroad – increase in wintertime holiday trips – winter sports holidays suffer market losses. During the winter of 2013 Europeans undertook around 127 million holiday trips abroad.
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Dynamic pricing at hotels offer value for travel managers

Dynamic pricing at hotels offer value for travel managers | Tourism marketing | Scoop.it
GBTA Foundation survey of travel mangers finds general satisfaction, cost-savings when using dynamic pricing model. Nearly one-quarter (22 percent) of the respondents have “adopted” the dynamic pricing model and are currently using it with at least one hotel company.
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Koh Kek Wen's curator insight, October 7, 9:02 PM

Dynamic pricing at hotels mean to adjust room rates and packages based on demand and supply of customers at a specific moment. The purpose of setting dynamic pricing is to search for the highest price that customers willing to pay. For example, if a hotel is at peak season, then they will set the price at higher level while at low season, then the demand price will be lower. This pricing method allows hotel to earn more revenue. Moreover, dynamic pricing is a useful cost- saving tool for the companies that do not provide corporate discount. According to research, effective communication provides managers with clearer perspective of dynamic pricing that could be converted into higher adoption rates.

 

(116 words)

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What Hoteliers Need to Know About Online Video

What Hoteliers Need to Know About Online Video | Tourism marketing | Scoop.it
A recent study from Software Advice, backed up by a study from Google, sheds light on the most effective hotel promotional online videos.

Via Wendy Forbes
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Koh Kek Wen's curator insight, October 7, 8:45 PM

As many people know, some hotel websites are not posting the actual photos of their products such as rooms, facilities and others. This may influence the customers' perspective towards the hotels once they arrived. Nowadays, majority of travelers will look through the many hotel's website before they decide to reserve a room. Usually a traveler will watch a promotional video via travel website or the hotel website itself as this is more accurate compared to the photos. However, travelers will be directed to other hotel's website if there is a link attached to the same page. Most travelers are looking for the type of rooms, facilities, amenities and transportation that best suited their needs and wants which will be their final decision.Online video showcase of a room represents a hotel's reputation to the outside world, therefore, it is very important that the hotel must show their specialties to the customers to help them make the best choice. To maintain long term business for a hotel, they must always update the newest promotional videos or photos to their website to attract more attention from customers. 

 

(184 words)

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Independents are gaining on brands

Independents are gaining on brands | Tourism marketing | Scoop.it
Different dynamics drive investment decisions between branded and independent hotels, executives said during the Independent Lodging Congress.

Via WIHPhotel
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WIHPhotel's curator insight, October 2, 6:18 AM

Go independent if you have a great location, take a brand if you need an extra pulling power. 

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Relevance is the keywords for your online marketing

Relevance is the keywords for your online marketing | Tourism marketing | Scoop.it
“The days of interruptive advertising…that’s not how it’s done anymore,” Vertolli said. “Now I think relevance is the new criteria. You don’t want to interrupt consumers; you want to complement them with ads that are specific to them. If you want to stand out from the noise, it used to be scream louder. Have a funnier commercial or a more insane offer. Now it’s relevance. Be as relevant as possible to that user and they will reward you with attention to your ad. With the travel industry, as with everywhere else, targeting is key. The stakes just keep getting higher.”

Via WIHPhotel
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WIHPhotel's curator insight, October 27, 6:24 AM

Online sales already hold the lion's share of hotel revenue. Online marketing however isn't the largest budget... but here is how it's done right.

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8 Etourism Stats to Consider for 2015 #turismo #travel #tourisme

8 Etourism Stats to Consider for 2015 #turismo #travel #tourisme | Tourism marketing | Scoop.it
Here are 8 impactful statistics to ponder in the realm of online travel & hospitality. Which one surprises you most?

Via ALBERTO CORRERA
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The world's biggest travellers revealed

The world's biggest travellers revealed | Tourism marketing | Scoop.it
Everyone knows Australians love to travel, but a new study has found we're not the biggest travellers in the world.
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How hotels can hit the next wave of personalized and dynamic content

How hotels can hit the next wave of personalized and dynamic content | Tourism marketing | Scoop.it
With one-to-one hotel marketing and pricing no longer just a concept, how can the industry implement it?
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Hotel Yearbook Special Edition - Technology 2015

Hotel Yearbook Special Edition - Technology 2015 | Tourism marketing | Scoop.it

2014 marked the first edition of the HOTEL Yearbook special edition on TECHNOLOGY. The eBook boasted 25+ articles written around all aspects in technology. 

 


Via Roland Schegg
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The sharing economy hits the slopes with HomeExchange.com

The sharing economy hits the slopes with HomeExchange.com | Tourism marketing | Scoop.it
With a 36% rise in mountainside properties, home exchanges are a new trend for ski holidays on a budget.
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4 Free Skift Reports on Key Trends in Travel

4 Free Skift Reports on Key Trends in Travel | Tourism marketing | Scoop.it
There are four new FREE reports from Skift that cover various aspects of the global travel industry. Download them all and dive in. The State of Student Tr
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The Challenge of Integrating User-Generated Content Into Travel Advertising

The Challenge of Integrating User-Generated Content Into Travel Advertising | Tourism marketing | Scoop.it

"There is a wealth of incredible, authentic photos of destinations and hotels on social media today, and smart brands are learning what it takes to turn those uploads into campaigns that spread brand awareness beyond individual customers’ and visitors’ social media circles."


Via Julien Dos Reis Pedro
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Chi Vo's curator insight, October 10, 3:08 AM

Integrating user-generated content is rapidly gaining traction as an input into the consumer purchase decision making process. Developing web 2.0 is a phenomenon for travel business. Ideally, analyzing of these user-generated content helps to identify causes of satisfaction and dissatisfaction among reviewers. Many hotel companies have been including links to or part of these contents on their own company’s website as a marketing tool. The most popular website among this type of content is TripAdvisor. Realizing the important of this type of content in gaining more purchases from customers,  tourism and hospitality companies are taking this to the next step. They ask customers to be part of the company’s marketing campaign. This is where websites / phone applications such as Pinterest, Instagram, Facebook come into the game. It’s brilliant but if not managed well, it can become a curse. Digital Law has become stricter over the time and will keep being made tighter. Companies have to be smart not being caught on these illegal actions. With the right usage and well management, integrating user-generated content can have a big impact of the purchase decision of customer.

Stephen Crewson's comment, October 13, 8:33 AM
I recommend listening to Social Media Examiner's Michael Stelzner interview Jesse Desjardins on how Tourism Australia integrates user generated content. It is a worthwhile interview: http://www.socialmediaexaminer.com/fan-content-with-jesse-desjardins/
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San Francisco Legalizes, Regulates Airbnb With 7-4 Vote, Lots of Amendments | TechCrunch

San Francisco Legalizes, Regulates Airbnb With 7-4 Vote, Lots of Amendments | TechCrunch | Tourism marketing | Scoop.it
After six years of operating in San Francisco, Airbnb will finally become legal on its own home turf. The city's board of supervisors voted to legalize..
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7 steps to reduce OTA dependency

7 steps to reduce OTA dependency | Tourism marketing | Scoop.it
How can hotels reduce OTA dependency? Sam Weston presents some strategies to help hotels gain more direct, non-commissionable, business online.

Via WIHPhotel
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WIHPhotel's curator insight, July 22, 2013 5:40 AM

Great high level tips by Sam Weston on how to reduce OTA dependence these are as valid today as they were when he wrote them. Topics are: 

1. Rate Strategy

2. Content Strategy

3. Marketing Agreements

4. Affiliate Marketing

5. Benefits and USP

6. Brand Affinity

7. Online Brand Protection

 

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Caravanning attracts more young people and ‘gramping’ grows

Caravanning attracts more young people and ‘gramping’ grows | Tourism marketing | Scoop.it
Data from Google further confirms that young people are embracing caravan holidays and even buying caravans of their own. More than a quarter (28%) of visitors to caravan websites in the last 12 months were under 45. Not only that, but one in five visitors (20%) to websites that sell caravans and motorhomes were under the age of 45.
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Koh Kek Wen's curator insight, October 7, 9:21 PM

Many young people like to go for travel or even day tour as most of them own their own cars and will go anywhere they are keen to. However, for young people, they tend to save costs of living in the hotels or resorts, therefore, caravans will be their best choice to stay overnight at a place. Based on observation done by Salop Leisure from April to July 2014, there were a four- fold increase of people under the age of 35 asking about mobile and static caravans. This shows there is a high interest among young people towards caravans as they may bring along their friends or families to go on travel together. This is very convenient for them as no booking of transportation is needed and can helps save a lot of time during travel. Most caravans appeared around the campsite where many people bring their own food and drink to have a barbecue there. This can be fun and interesting if all equipment and utensils are prepared. Other than that, most parents will support their children to have a caravan as this is a new life lesson to live independently on their own. 

 

(195 words)

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Amadeus releases new study on Active Seniors travel

Amadeus releases new study on Active Seniors travel | Tourism marketing | Scoop.it
If you were born between 1945 and 1970, pull out your cheaters and consider this fact: By 2020, you’ll be one of 700 million official, card-carrying members of the global senior generation!
A new research study by Amadeus, “Trending with Seniors: Understanding the Active Senior consumer traveler,” reports that the global population of adults age 65 and older will triple to 700 million in six years, one in every six Americans.

Via Roland Schegg
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