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Ravel and tourism in a fast-changing world: New trends for 2014

Ravel and tourism in a fast-changing world: New trends for 2014 | Tourism marketing | Scoop.it
LONDON - WTM 2013 - REPORT: Euromonitor’s WTM Global Trends Report identifies emerging travel and tourism trends.
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150 Years of Travel

150 Years of Travel | Tourism marketing | Scoop.it
Explore 150 years of travel with HotelClub.com. Compare the holidays of today with those of the Victorians, and discover what the future of tourism may hold.
Panos Fotiadis's insight:

nice infographic !

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How to avoid booking a bad hotel

How to avoid booking a bad hotel | Tourism marketing | Scoop.it
It has probably happened to everyone at least once: That charming B&B or upscale hotel turns out to be not quite as advertised when you see it in person.
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Top 12 tips for Special Offer success on TripAdvisor

Top 12 tips for Special Offer success on TripAdvisor | Tourism marketing | Scoop.it

Nearly half of TripAdvisor travelers say Special Offers influence their booking choices. Here are 12 tips to create successful Special Offers that convert travelers.


Via WIHPhotel
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WIHPhotel's curator insight, November 10, 5:17 AM

Some of the best tips:

Capitalize on pre-existing deals

Make your offer easy to redeem

Promote your own amenities

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Booking.com villas website tipped to revitalise self catering - Travolution.co.uk

Booking.com villas website tipped to revitalise self catering - Travolution.co.uk | Tourism marketing | Scoop.it
The latest online travel news and jobs from Travolution.co.uk. Stay ahead with travel agent and travel technology news, case studies, in-depth articles and videos
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Messaging apps become transactional in China

Messaging apps become transactional in China | Tourism marketing | Scoop.it
With 440 million active users in Q2 2014, WeChat is the second largest global messaging service after WhatsApp, which has 500 million active users.
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Airports getting ready for the ‘connected traveler’

Airports getting ready for the ‘connected traveler’ | Tourism marketing | Scoop.it
Passenger processing and security top IT investment priorities at world’s airports.
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Shhh…There’s a New Silent Traveler in Town (And Here’s Why They’re Important)

Shhh…There’s a New Silent Traveler in Town (And Here’s Why They’re Important) | Tourism marketing | Scoop.it
Learn more about this new breed of travel shoppers who care about what's in their pocket - and it's not their wallet.

Via Luis Costa
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Harvard Psychologist Explains Why Buying Experiences Makes People Happier Than Buying Things

Harvard Psychologist Explains Why Buying Experiences Makes People Happier Than Buying Things | Tourism marketing | Scoop.it
Want to be happier? Spend money on vacations, classes, and other events.
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Rescooped by Panos Fotiadis from Tourism Social Media
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The Ongoing Friendship Between Social Media and the Hospitality Industry

The Ongoing Friendship Between Social Media and the Hospitality Industry | Tourism marketing | Scoop.it

Social media has become a way of life for countless people, so businesses are using this new norm to their advantage. The community-based interaction of social networking affects hundreds of industries, including the hospitality and travel industries. Seeing as people are increasingly turning to social media for inspiration regarding hotels, restaurants and attractions, it is no wonder that competition in these industries has become fierce.


Via Wendy Forbes
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Seven digital marketing trends for the next few years

Seven digital marketing trends for the next few years | Tourism marketing | Scoop.it

Peter Brooke's view on the digital marketing trends. The digital marketing space is quickly evolving and it’s critical for travel businesses to stay abreast of trends in order to stay in the game. Here I offer up seven top trends I see coming and my recommendations for addressing each.


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WIHPhotel's curator insight, October 29, 6:38 AM

A summary of the headlines: 

1. Internet and not the web is main source of ad consumption

2. Mobile is the new desktop

3. Mobile will continue exponential reach

4. Traditional web marketing will become ineffective

5. Google search will become increasingly irrelevant

6. Google makes a strong play at travel industry

7. Machine learning

Read the full article for all the great stuff

Rescooped by Panos Fotiadis from GooglePlus Expertise
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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Tourism marketing | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Jaana Nyström
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Jaana Nyström's curator insight, October 24, 2:21 AM

Very interesting! 

Dean Ryan G. Martin's curator insight, October 24, 6:56 AM

I've learned a lot. This is a guideline every social media specialist should keep and follow.

Rescooped by Panos Fotiadis from Innovation and trends in tourism
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How genuine reviews are transforming travel

How genuine reviews are transforming travel | Tourism marketing | Scoop.it
Consumer reviews have become part of the furniture of travel. Feefo sales director Matt Eames explains why

Genuine reviews are here to stay. They are creating and transforming markets and at Feefo we are happy to be right at the front, leading the revolution.

Via Roland Schegg
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Business Travel News 2014 Hotel Chain survey

Business Travel News 2014 Hotel Chain survey | Tourism marketing | Scoop.it
Many of the highest increases included upper upscale and luxury hotel brands and for the first time since the 1993 survey, no brand was a repeat winner from 2013.
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Survey: Travel industry take note - what travelers want most in online search and shopping

Survey: Travel industry take note - what travelers want most in online search and shopping | Tourism marketing | Scoop.it
Is there a Digital Holy Grail for the travel industry when it comes to serving the online search and shopping needs and preferences of travelers?
Panos Fotiadis's insight:

VIS (Very Important Search)

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Mamils, braggies and poshtels: tourism's future?

Mamils, braggies and poshtels: tourism's future? | Tourism marketing | Scoop.it
Trends in the future of travel are based on disruptive new technology, a search for value and authenticity, with a bit of holiday envy.
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How social media is changing the way we travel

How social media is changing the way we travel | Tourism marketing | Scoop.it

An array of collaborative websites is making life easier and cheaper for travellers seeking authentic experiences, and cutting out the middleman.

Sleep in a stranger’s house, join a dinner party where you know no one, hire a bike from a local ... The boom in collaborative social travel continues apace, with locals catering directly for travellers wanting a more real (or cheaper) deal.


Via Julien Dos Reis Pedro
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What we can learn from the mobile traveler

What we can learn from the mobile traveler | Tourism marketing | Scoop.it
Today’s connected technologies are more than just smartphones, laptops and tablet.
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GfK: Three quarters of Hong Kong travelers use both online and offline touch points when making travel bookings

GfK: Three quarters of Hong Kong travelers use both online and offline touch points when making travel bookings | Tourism marketing | Scoop.it
An interesting insight from the survey is the fact that offline touch points are still heavily relied upon even in Hong Kong, used by nine in ten (90%) travelers. In spite of the high usage of offline resources however, two-thirds of all travelers tend to
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Millennials influencing digital travel trends more than ever

Millennials influencing digital travel trends more than ever | Tourism marketing | Scoop.it

The Millennial generation's demands have cracked open the travel industry, making room for upstarts and incredible innovation. Currently the travel industry’s most influential customer, Millennials are becoming more and more responsible for changing the way that we travel. With 49% of Millennials planning as well as booking trips on their smartphones, apps that deliver reviews, last-minute discounts and flight statuses are influencing the when, where and how aspects of travel like never before. And with 40% of Millennials likely to share a travel experience on social media during their trip, and 34% likely to voice trip details after their return, delivering first-rate service and experiences are more important than ever — and both big brands and startups are paying attention.


Via Tourism Australia Consumer Insights
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World Tourism Organization suggests integrating online reviews into hotel classification systems

World Tourism Organization suggests integrating online reviews into hotel classification systems | Tourism marketing | Scoop.it
While traditionally, classification systems have been based on amenities, and guest reviews have been about meeting expectations, combining these rating systems can create an environment where everyone wins: hotels are incentivized to provide the best possible experience for their customers, which in turn increases the likelihood these travelers will return to the destination.
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Millennials Are Influencing Digital Travel Trends More Than Ever

Millennials Are Influencing Digital Travel Trends More Than Ever | Tourism marketing | Scoop.it
The Millennial generation's demands have cracked open the travel industry, making room for upstarts and incredible innovation.
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SEO Rank Correlations and Google Ranking Factors 2014 (Infographic)

SEO Rank Correlations and Google Ranking Factors 2014 (Infographic) | Tourism marketing | Scoop.it

How has Google changed in 2014? According to the Infographic, “Good rankings are based on many factors, but the study revealed that nothing is more important to optimal SEO as high quality, relevant content".

 

Read more at: http://www.business2community.com/infographics/seo-rank-correlations-google-ranking-factors-2014-infographic-01055017


Via Antonino Militello
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Paola Cinti's curator insight, November 7, 1:51 AM

aggiungi la tua intuizione ...

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Relevance is the keywords for your online marketing

Relevance is the keywords for your online marketing | Tourism marketing | Scoop.it
“The days of interruptive advertising…that’s not how it’s done anymore,” Vertolli said. “Now I think relevance is the new criteria. You don’t want to interrupt consumers; you want to complement them with ads that are specific to them. If you want to stand out from the noise, it used to be scream louder. Have a funnier commercial or a more insane offer. Now it’s relevance. Be as relevant as possible to that user and they will reward you with attention to your ad. With the travel industry, as with everywhere else, targeting is key. The stakes just keep getting higher.”

Via WIHPhotel
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WIHPhotel's curator insight, October 27, 6:24 AM

Online sales already hold the lion's share of hotel revenue. Online marketing however isn't the largest budget... but here is how it's done right.

Rescooped by Panos Fotiadis from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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8 Etourism Stats to Consider for 2015 #turismo #travel #tourisme

8 Etourism Stats to Consider for 2015 #turismo #travel #tourisme | Tourism marketing | Scoop.it
Here are 8 impactful statistics to ponder in the realm of online travel & hospitality. Which one surprises you most?

Via ALBERTO CORRERA
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The world's biggest travellers revealed

The world's biggest travellers revealed | Tourism marketing | Scoop.it
Everyone knows Australians love to travel, but a new study has found we're not the biggest travellers in the world.
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