Social media has become a way of life for countless people, so businesses are using this new norm to their advantage. The community-based interaction of social networking affects hundreds of industries, including the hospitality and travel industries. Seeing as people are increasingly turning to social media for inspiration regarding hotels, restaurants and attractions, it is no wonder that competition in these industries has become fierce.
Peter Brooke's view on the digital marketing trends. The digital marketing space is quickly evolving and it’s critical for travel businesses to stay abreast of trends in order to stay in the game. Here I offer up seven top trends I see coming and my recommendations for addressing each.
An array of collaborative websites is making life easier and cheaper for travellers seeking authentic experiences, and cutting out the middleman.
Sleep in a stranger’s house, join a dinner party where you know no one, hire a bike from a local ... The boom in collaborative social travel continues apace, with locals catering directly for travellers wanting a more real (or cheaper) deal.
An interesting insight from the survey is the fact that offline touch points are still heavily relied upon even in Hong Kong, used by nine in ten (90%) travelers. In spite of the high usage of offline resources however, two-thirds of all travelers tend to
The Millennial generation's demands have cracked open the travel industry, making room for upstarts and incredible innovation. Currently the travel industry’s most influential customer, Millennials are becoming more and more responsible for changing the way that we travel. With 49% of Millennials planning as well as booking trips on their smartphones, apps that deliver reviews, last-minute discounts and flight statuses are influencing the when, where and how aspects of travel like never before. And with 40% of Millennials likely to share a travel experience on social media during their trip, and 34% likely to voice trip details after their return, delivering first-rate service and experiences are more important than ever — and both big brands and startups are paying attention.
While traditionally, classification systems have been based on amenities, and guest reviews have been about meeting expectations, combining these rating systems can create an environment where everyone wins: hotels are incentivized to provide the best possible experience for their customers, which in turn increases the likelihood these travelers will return to the destination.
How has Google changed in 2014? According to the Infographic, “Good rankings are based on many factors, but the study revealed that nothing is more important to optimal SEO as high quality, relevant content".
“The days of interruptive advertising…that’s not how it’s done anymore,” Vertolli said. “Now I think relevance is the new criteria. You don’t want to interrupt consumers; you want to complement them with ads that are specific to them. If you want to stand out from the noise, it used to be scream louder. Have a funnier commercial or a more insane offer. Now it’s relevance. Be as relevant as possible to that user and they will reward you with attention to your ad. With the travel industry, as with everywhere else, targeting is key. The stakes just keep getting higher.”