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Amadeus study shows booming low-cost airline capacity in Asia

Amadeus study shows booming low-cost airline capacity in Asia | Tourism marketing | Scoop.it
The Amadeus Air Traffic Solution shows that in the first half year of 2013 demonstrates that Asia is the fastest growing region for low cost airlines.
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Luxury travel's top international "up and coming" destinations for 2015

Luxury travel's top international "up and coming" destinations for 2015 | Tourism marketing | Scoop.it
Luxury survey results from Travel Leaders Group indicate very strong luxury travel bookings for 2015 and increased interest in Europe as U.S. dollar strengthens. Four of the Top 5 international luxury travel destinations outside of North America are European destinations, led by European river cruises and followed by Italy, Mediterranean cruises and France.
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Travelers love social media — here's what travel brands must do to keep up

Travelers love social media — here's what travel brands must do to keep up | Tourism marketing | Scoop.it
A recent report from Facebook and Deloitte emphasizes that travel brands must become more sophisticated on social media as the shift away from TV continues.
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Microsoft all but closes Bing Travel, expands MSN Travel - Tnooz

Microsoft all but closes Bing Travel, expands MSN Travel - Tnooz | Tourism marketing | Scoop.it
Despite more than $115 million in investment, Microsoft was unable to build the Bing Travel brand up. A new push for the MSN Travel brand is in the works.
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Travel habits of Americans: 42% didn't take any holidays in 2014

Travel habits of Americans: 42% didn't take any holidays in 2014 | Tourism marketing | Scoop.it

Skift has been tracking the travel habits of Americans throughout 2014 with a series of surveys. As we enter 2015, the picture of when and how many holidays workers in the USA take is still pretty bleak. The number of holidays taken directly correlates to whether Americans travel inside or outside the country, and how that affects the travel industry as a whole in addition to its various constituents in airlines, airports, hotels, destinations, attractions and related sectors. In a new survey conducted by Skift, it was revealed that as many as 42% of Americans did not take a single vacation day in 2014. On the other end of the spectrum, about 15% of Americans said they took more than 20 vacation days last year. Click here to view the survey's full findings.

 


Via Tourism Australia
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Why people abandon a travel booking online [INFOGRAPHIC]

Why people abandon a travel booking online [INFOGRAPHIC] | Tourism marketing | Scoop.it
It varies between sectors and types of users, but conversion rates for those making a travel booking are low - often in the single digit percentage range.
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Rob Swick's curator insight, January 16, 9:43 AM

Looked at the right way, abandonment is a real opportunity for sales improvement. These are strong prospects who have invested time in planning... they are halfway to sales completion (or more). It's worth reaching out to them.  

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Airbnb takes steps in Europe to become official part of the hospitality landscape

Airbnb takes steps in Europe to become official part of the hospitality landscape | Tourism marketing | Scoop.it
Airbnb will start collecting taxes from property owners in Amsterdam, following complaints from hoteliers in the city.
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Unique traveller profiles and continued growth in travel for 2015

Unique traveller profiles and continued growth in travel for 2015 | Tourism marketing | Scoop.it

New research suggests that the travel sector will experience ongoing growth in 2015, with a varied clientele -- from multigenerational travellers to pet owners. This article lists some of the trends which are likely to characterise travel in 2015 - including the growth of multigenerational travel in the hospitality industry, reduced airfares, and new cruise growth driven by Europe and China. This research has been derived from a number of sources, including the U.S. Tour Operators Association, the Preferred Hotel Group and Expedia. Click here to find out how your business may be impacted by these trends in 2015.


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How #travel compares to other industries for #mobile use and transactions

How #travel compares to other industries for #mobile use and transactions | Tourism marketing | Scoop.it
Analysis of over 3,000 ecommerce brands has shone a light on how the travel sector shapes up against other verticals for mobile shopping.

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Max Rocca's curator insight, December 12, 2014 4:09 AM

interessantissima analisi

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“Parity clauses from hotel distribution contracts to be banned once for all” says HOTREC

“Parity clauses from hotel distribution contracts to be banned once for all” says HOTREC | Tourism marketing | Scoop.it
The European Commission announced the launch of market tests in the antitrust investigations by the French, Swedish and Italian competition authorities in the online hotel booking sector, as Booking.com has offered commitments in order to end investigations.
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Direct Booking Hotel Marketing cheat sheet

Direct Booking Hotel Marketing cheat sheet | Tourism marketing | Scoop.it

From all our experiences, we culled those elements that made the biggest impact on direct revenue and we learned one big lesson, if you want a direct booking or direct revenue strategy to work, it must be a cohesive plan. Meaning the hotel website design, the distribution strategy, the SEO, the Search Engine Advertising, the metasearch advertising, the social media strategy and even the rate strategy need to be built as one plan in a holistic approach.


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WIHPhotel's curator insight, December 11, 2014 4:45 AM

What breaks most hotel marketing efforts isn’t the actions they are doing but the lack of coordination between these efforts. Even a mediocre hotel marketing strategy, well executed in a coordinated manner will be more efficient than the best strategies executed through disparate efforts.

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Why you should avoid selling rooms for peanuts on last-minute hotel apps

Why you should avoid selling rooms for peanuts on last-minute hotel apps | Tourism marketing | Scoop.it
This Thanksgiving holiday in the US was an eventful one for the hospitality industry, not least due to one particular last-minute hotel app.
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The digital lives of Chinese consumers

The digital lives of Chinese consumers | Tourism marketing | Scoop.it

People are adopting digital technology at an exponential rate. Internet and mobile devices make it easy to engage in a wide-range of activities including travel, shopping, reading, working remotely, socialising, and entertainment. Life without these digital activities seems inconceivable. The Accenture China Consumer Insights project surveyed and studied the digital behaviour of consumers across a wide range of industries. Read how digital activities have changed people’s lifestyles, accompanied by changes in China’s consumer market.


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A short guide to Facebook marketing for hotels

A short guide to Facebook marketing for hotels | Tourism marketing | Scoop.it
A guide to understanding Facebook's new changes for business and how to adjust your hotel's social media marketing strategy accordingly.

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WIHPhotel's curator insight, November 27, 2014 9:27 AM

Great tips for hotels wondering how to make their Facebook page more efficient, with examples and tricks. 

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Mobile travel shopping hits tipping point – But PC still dominates booking

Mobile travel shopping hits tipping point – But PC still dominates booking | Tourism marketing | Scoop.it
While consumers might be breaking out their devices to research and plan their trips, the overwhelming majority still head to the PC (78%) when it comes time to book. Nevertheless, mobile booking is growing. One in four leisure travelers used their smartphone to book leisure in 2014, up from only 15% from 2013.
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Megatrend for 2015: The Rise of the Boutique Destination

Megatrend for 2015: The Rise of the Boutique Destination | Tourism marketing | Scoop.it
Earlier this month we launched our first ever magazine, “Megatrends Defining Travel in 2015“, where we identify the global trends in travel in 2015 and bey
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Quietly, quietly, a Chinese online travel giant prepares to take on the world

Quietly, quietly, a Chinese online travel giant prepares to take on the world | Tourism marketing | Scoop.it
The news that "Ctrip.com has partnered with Amadeus to power its global expansion" has gone unnoticed, despite indications that this could be significant.
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Top Travel Trends for 2015: New Skift Magazine

Top Travel Trends for 2015: New Skift Magazine | Tourism marketing | Scoop.it
Today, we're launching our global travel megatrends forecast for 2015. This year, unlike the last two years where we released them as PDF reports, we are l
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Europe's online travel market will expand 7% in 2015, despite economic challenges

Europe's online travel market will expand 7% in 2015, despite economic challenges | Tourism marketing | Scoop.it
Despite these challenges, online bookings expanded by 8% in 2013 and will continue to climb at a similar pace through 2016, according to Phocuswright's European Online Travel Overview Tenth Edition. Intense competition driven by disruptive innovation across all the major travel segments including air and accommodations finally pushed Europe's online market gross bookings past the 100 billion euros mark in 2013.
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Tapping emotions at the moment of booking

Tapping emotions at the moment of booking | Tourism marketing | Scoop.it
What motivates people to travel on holiday and what are they looking to gain from the experience? The online experience is crucial
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Rob Swick's curator insight, January 10, 11:46 AM

Early Amazon.com studies showed that shopping carts with small photos were abandoned less often than those without. A little sales psychology applied to your final sales point can make a difference too. 

 

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Solo travel set to rise

Solo travel set to rise | Tourism marketing | Scoop.it
101 Holidays Reports Surge in Demand for Singles Holidays. Holiday companies predict 38% of customers in 2015 will be travelling solo. The most popular destination for dedicated singles holidays is Greece, followed by Turkey, but travel companies say many solos are increasingly looking for adventure.
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Top 10 travel trends for 2015

Top 10 travel trends for 2015 | Tourism marketing | Scoop.it

As Hotels.com compiled its top 10 list, it looked beyond technology for data and travel patterns that signaled some trends that it thinks will really stand out in 2015


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WIHPhotel's curator insight, December 18, 2014 8:03 AM

Some highlights:
- Guests want free wifi;

- They know your reviews;
- They want to use new technologies;

- They look for a real local experience 

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25 travel moments that mattered in 2014

25 travel moments that mattered in 2014 | Tourism marketing | Scoop.it

As the year comes to an end, Skift have collated a selection of 25 travel moments which have characterised 2014. As well as providing a snapshot of what happened over the last year in travel, the article offers an insight into the trends that may occur in 2015.

 

Key insights include:

The rise of the sharing economy in the tourism industry, including the creation of ventures such as Airbnb, Uber and FlightCar.Resorts and destinations favouring GoPro cameras on helmets or airborne drones over the traditional tripod.International tourist arrivals reached a record 1.087 billion, with the Asia Pacific region seeing the most growth.Free Wi-Fi access in urban areas has started to spread worldwide, creating great opportunities for travellers to search and discover in-destination with fewer fees.Hotels have launched mobile check-in and smart room keys.

 

Click here to view Skift's 25 travel moments of 2014.


Via Tourism Australia
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Mobile Trends for Destination Marketing, 2015

“What's are the key changes we can expect from the technological landscape, that will have great effect on travel marketing. This presentation focusses on mobi…”


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Serena McArter's curator insight, December 11, 2014 3:48 AM

the rise of the silent travelller

Daijie Huang's curator insight, December 11, 2014 9:35 AM

Mobile devices are becoming essential in traveling

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3 Hotels Case Study: Driving direct bookings

3 Hotels Case Study: Driving direct bookings | Tourism marketing | Scoop.it

We will show you with these case studies how to drive direct sales for your hotel, and increase website sales


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WIHPhotel's curator insight, December 1, 2014 4:44 AM

Key steps they did: 

1. SEO

2. Brand protection

3. SEM

4. Reputation Management

5. Meta-search

Find out about the results

Amitay Hayun's curator insight, January 14, 8:01 AM

what do you think abut investing in return gust to book direct fro you hotel?

 

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Majority of Digital Travel Researchers Will Be Mobile by Next Year - eMarketer

Majority of Digital Travel Researchers Will Be Mobile by Next Year - eMarketer | Tourism marketing | Scoop.it
2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets.

Via Andrea Rossi
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Olivier P. Soares's curator insight, November 28, 2014 7:18 PM

Every year, mobile keeps on raising the bar higher.  What I would like to know in these statistics is what is the actual share of travel booking that are performed by the big players (Priceline, world hotel chains..) compared to independent or small players. 

This would be relevant and interesting stats to follow year on year.


Anyone can point me to any study as sort ?