GfK conducted the Consumer Travel Tracker study in China in February 2015 to provide the tourism industry with a broader understanding on China travelers’ booking behavior for outbound leisure holiday. The survey was conducted among 1000 respondents
Business travelers are continuing to adopt new tools and apps inspired by the leisure travel and retail sectors, while catching on to widespread trends such as the sharing economy. Key innovations such as Big Data, virtual credit cards and social media are all paving the way for further “markets of one” customization - a term coined for a level of personal preferences and service which makes customers feel they are being treated exclusively. But while travelers still express concerns about items such as data security, they appear willing to accept these changes where it makes their lives easier and better, especially as providers continue to find ways to address these issues with their offerings.
A staggering nine in ten (89%) hotel guests surveyed by YouGov across North America said they now want stay-enhancing tech; and it looks like beating queues and quicker service are the driving forces behind it.
Travel sentiment in Europe’s key long-haul travel markets proves upbeat for the summer travel period as shown by the latest results of the Long-Haul Travel Sentiment Survey, a joint initiative of the European Travel Commission (ETC), the European Tourism Association (ETOA), and Eurail Group G.I.E., in partnership with TCI Research.
Millennial travelers putting their trust in the sharing economy is leading a decline in summer travel spending, according to new research by Allianz Global Assistance. Here's a look at the latest stats.
TripBarometer report shows Connected Travellers twice as likely to make travel bookings via smartphones. 45% of connected travellers usually use their smartphones to book activities for a trip, almost three quarters (72%) use their smartphones to look for restaurants while on vacation and a third of connected travellers (34%) want their accommodation to offer mobile check-in.
Insights from 2015 Portrait of American Travelers Survey challenge current perceptions about travel intentions and preferences among Americans. Travelers are increasingly migrating from OTAs when making bookings and heading directly to travel brand sites to both research and book travel at a substantially higher rate than in previous years.
Increased competition between airlines will see more luxury appear in the sky with free on-board Wi-Fi, a larger selection of meals and more comfortable seating, just some of the areas that will improve
East coast dominates the top travel destinations: Florida is listed as the top travel destination this summer, with New York, North Carolina, Pennsylvania and Massachusetts in the top ten. 1 in 4 Northeasterners said they are significantly more likely to take a summer vacation after the harsh winter season.
When it comes to summer vacation, some of us find adventurous road trips the most appealing, while others dream of tech-free weeks in the Caribbean. No matter where your wanderlust takes you, vacation season is just around the corner and planning is in full-swing for both travelers and digital advertisers. Here’s why you should care. In 2014, Americans spent an estimated $307 billion on travel and are expected to reach $337 billion by 2016. This year, Americans will plan an average of two and a
It took around 21 months in 2013 and 2014 for TripAdvisor to double its number of user reviews and opinions to 200 million - and you can expect the company to reach the 300-million mark considerably faster than that. In the process, TripAdvisor will boost its number of reviews from verified guests, making them more useful for consumers trying to pick a place to stay, and likely putting the online travel agencies' user-review collection efforts further in the rear-view mirror. That's because TripAdvisor, on several fronts, is placing a higher priority on integrating with hotels' technology providers at a much faster clip than the vast majority of its peers. Find out more.
Many hospitality companies are using big data today to understand trends and obtain additional customers. Many more hospitality companies want to comprehend the value of obtaining big data or correlating big data with data from their systems.
Grabbing extra hotel toiletries ranks as the most common travel secret for Americans (69%) followed by Canadians (63%), Chinese (61%) and Britons (45%). Germans (20%) were the least likely to snag the mini bottles of shampoo, conditioner and lotion.
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