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LGBT tourism breaks through USD$200 billion in annual spending

LGBT tourism breaks through USD$200 billion in annual spending | Tourism marketing | Scoop.it
LONDON - WTM 2013 - REPORT: The new LGBT2020 data showed that the top 20 markets for LGBT tourism now account for annual travel spending of USD$202 billion. The largest spending markets were the USA (USD$56.5 billion) and Brazil (USD$25.3 billion).
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Rescooped by Panos Fotiadis from Hotel Marketing
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Top 10 travel trends for 2015

Top 10 travel trends for 2015 | Tourism marketing | Scoop.it

As Hotels.com compiled its top 10 list, it looked beyond technology for data and travel patterns that signaled some trends that it thinks will really stand out in 2015


Via WIHPhotel
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WIHPhotel's curator insight, December 18, 8:03 AM

Some highlights:
- Guests want free wifi;

- They know your reviews;
- They want to use new technologies;

- They look for a real local experience 

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25 travel moments that mattered in 2014

25 travel moments that mattered in 2014 | Tourism marketing | Scoop.it

As the year comes to an end, Skift have collated a selection of 25 travel moments which have characterised 2014. As well as providing a snapshot of what happened over the last year in travel, the article offers an insight into the trends that may occur in 2015.

 

Key insights include:

The rise of the sharing economy in the tourism industry, including the creation of ventures such as Airbnb, Uber and FlightCar.Resorts and destinations favouring GoPro cameras on helmets or airborne drones over the traditional tripod.International tourist arrivals reached a record 1.087 billion, with the Asia Pacific region seeing the most growth.Free Wi-Fi access in urban areas has started to spread worldwide, creating great opportunities for travellers to search and discover in-destination with fewer fees.Hotels have launched mobile check-in and smart room keys.

 

Click here to view Skift's 25 travel moments of 2014.


Via Tourism Australia
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Mobile Trends for Destination Marketing, 2015

“What's are the key changes we can expect from the technological landscape, that will have great effect on travel marketing. This presentation focusses on mobi…”


Via Zac Woolfitt
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Serena McArter's curator insight, December 11, 3:48 AM

the rise of the silent travelller

Daijie Huang's curator insight, December 11, 9:35 AM

Mobile devices are becoming essential in traveling

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3 Hotels Case Study: Driving direct bookings

3 Hotels Case Study: Driving direct bookings | Tourism marketing | Scoop.it

We will show you with these case studies how to drive direct sales for your hotel, and increase website sales


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WIHPhotel's curator insight, December 1, 4:44 AM

Key steps they did: 

1. SEO

2. Brand protection

3. SEM

4. Reputation Management

5. Meta-search

Find out about the results

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Majority of Digital Travel Researchers Will Be Mobile by Next Year - eMarketer

Majority of Digital Travel Researchers Will Be Mobile by Next Year - eMarketer | Tourism marketing | Scoop.it
2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets.

Via Andrea Rossi
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Olivier P. Soares's curator insight, November 28, 7:18 PM

Every year, mobile keeps on raising the bar higher.  What I would like to know in these statistics is what is the actual share of travel booking that are performed by the big players (Priceline, world hotel chains..) compared to independent or small players. 

This would be relevant and interesting stats to follow year on year.


Anyone can point me to any study as sort ?

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Personalizing Travel Search

Personalizing Travel Search | Tourism marketing | Scoop.it
The future of travel is personalization. Learn how personalizing the travel search with structured review data leads to happier travelers.
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Destination Marketing: Why do tourists like a destination? , by Sara Fedele

Destination Marketing: Why do tourists like a destination? , by Sara Fedele | Tourism marketing | Scoop.it
Destination Marketing: Why do tourists like a destination?
http://t.co/QJJyAHNWyu

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Survey: Travel industry take note - what travelers want most in online search and shopping

Survey: Travel industry take note - what travelers want most in online search and shopping | Tourism marketing | Scoop.it
Is there a Digital Holy Grail for the travel industry when it comes to serving the online search and shopping needs and preferences of travelers?
Panos Fotiadis's insight:

VIS (Very Important Search)

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Mamils, braggies and poshtels: tourism's future?

Mamils, braggies and poshtels: tourism's future? | Tourism marketing | Scoop.it
Trends in the future of travel are based on disruptive new technology, a search for value and authenticity, with a bit of holiday envy.
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How social media is changing the way we travel

How social media is changing the way we travel | Tourism marketing | Scoop.it

An array of collaborative websites is making life easier and cheaper for travellers seeking authentic experiences, and cutting out the middleman.

Sleep in a stranger’s house, join a dinner party where you know no one, hire a bike from a local ... The boom in collaborative social travel continues apace, with locals catering directly for travellers wanting a more real (or cheaper) deal.


Via Julien Dos Reis Pedro
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What we can learn from the mobile traveler

What we can learn from the mobile traveler | Tourism marketing | Scoop.it
Today’s connected technologies are more than just smartphones, laptops and tablet.
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GfK: Three quarters of Hong Kong travelers use both online and offline touch points when making travel bookings

GfK: Three quarters of Hong Kong travelers use both online and offline touch points when making travel bookings | Tourism marketing | Scoop.it
An interesting insight from the survey is the fact that offline touch points are still heavily relied upon even in Hong Kong, used by nine in ten (90%) travelers. In spite of the high usage of offline resources however, two-thirds of all travelers tend to
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Millennials influencing digital travel trends more than ever

Millennials influencing digital travel trends more than ever | Tourism marketing | Scoop.it

The Millennial generation's demands have cracked open the travel industry, making room for upstarts and incredible innovation. Currently the travel industry’s most influential customer, Millennials are becoming more and more responsible for changing the way that we travel. With 49% of Millennials planning as well as booking trips on their smartphones, apps that deliver reviews, last-minute discounts and flight statuses are influencing the when, where and how aspects of travel like never before. And with 40% of Millennials likely to share a travel experience on social media during their trip, and 34% likely to voice trip details after their return, delivering first-rate service and experiences are more important than ever — and both big brands and startups are paying attention.


Via Tourism Australia
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“Parity clauses from hotel distribution contracts to be banned once for all” says HOTREC

“Parity clauses from hotel distribution contracts to be banned once for all” says HOTREC | Tourism marketing | Scoop.it
The European Commission announced the launch of market tests in the antitrust investigations by the French, Swedish and Italian competition authorities in the online hotel booking sector, as Booking.com has offered commitments in order to end investigations.
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Direct Booking Hotel Marketing cheat sheet

Direct Booking Hotel Marketing cheat sheet | Tourism marketing | Scoop.it

From all our experiences, we culled those elements that made the biggest impact on direct revenue and we learned one big lesson, if you want a direct booking or direct revenue strategy to work, it must be a cohesive plan. Meaning the hotel website design, the distribution strategy, the SEO, the Search Engine Advertising, the metasearch advertising, the social media strategy and even the rate strategy need to be built as one plan in a holistic approach.


Via WIHPhotel
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WIHPhotel's curator insight, December 11, 4:45 AM

What breaks most hotel marketing efforts isn’t the actions they are doing but the lack of coordination between these efforts. Even a mediocre hotel marketing strategy, well executed in a coordinated manner will be more efficient than the best strategies executed through disparate efforts.

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Why you should avoid selling rooms for peanuts on last-minute hotel apps

Why you should avoid selling rooms for peanuts on last-minute hotel apps | Tourism marketing | Scoop.it
This Thanksgiving holiday in the US was an eventful one for the hospitality industry, not least due to one particular last-minute hotel app.
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The digital lives of Chinese consumers

The digital lives of Chinese consumers | Tourism marketing | Scoop.it

People are adopting digital technology at an exponential rate. Internet and mobile devices make it easy to engage in a wide-range of activities including travel, shopping, reading, working remotely, socialising, and entertainment. Life without these digital activities seems inconceivable. The Accenture China Consumer Insights project surveyed and studied the digital behaviour of consumers across a wide range of industries. Read how digital activities have changed people’s lifestyles, accompanied by changes in China’s consumer market.


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A short guide to Facebook marketing for hotels

A short guide to Facebook marketing for hotels | Tourism marketing | Scoop.it
A guide to understanding Facebook's new changes for business and how to adjust your hotel's social media marketing strategy accordingly.

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WIHPhotel's curator insight, November 27, 9:27 AM

Great tips for hotels wondering how to make their Facebook page more efficient, with examples and tricks. 

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Not just the US - Amazon probably looking to scale up hotel business overseas

Not just the US - Amazon probably looking to scale up hotel business overseas | Tourism marketing | Scoop.it
Amazon has been selling a select number of hotels via its Local site in the US for several years. But a scaled up hotel effort may be in the works.
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150 Years of Travel

150 Years of Travel | Tourism marketing | Scoop.it
Explore 150 years of travel with HotelClub.com. Compare the holidays of today with those of the Victorians, and discover what the future of tourism may hold.
Panos Fotiadis's insight:

nice infographic !

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How to avoid booking a bad hotel

How to avoid booking a bad hotel | Tourism marketing | Scoop.it
It has probably happened to everyone at least once: That charming B&B or upscale hotel turns out to be not quite as advertised when you see it in person.
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Top 12 tips for Special Offer success on TripAdvisor

Top 12 tips for Special Offer success on TripAdvisor | Tourism marketing | Scoop.it

Nearly half of TripAdvisor travelers say Special Offers influence their booking choices. Here are 12 tips to create successful Special Offers that convert travelers.


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WIHPhotel's curator insight, November 10, 5:17 AM

Some of the best tips:

Capitalize on pre-existing deals

Make your offer easy to redeem

Promote your own amenities

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Booking.com villas website tipped to revitalise self catering - Travolution.co.uk

Booking.com villas website tipped to revitalise self catering - Travolution.co.uk | Tourism marketing | Scoop.it
The latest online travel news and jobs from Travolution.co.uk. Stay ahead with travel agent and travel technology news, case studies, in-depth articles and videos
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Messaging apps become transactional in China

Messaging apps become transactional in China | Tourism marketing | Scoop.it
With 440 million active users in Q2 2014, WeChat is the second largest global messaging service after WhatsApp, which has 500 million active users.
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Airports getting ready for the ‘connected traveler’

Airports getting ready for the ‘connected traveler’ | Tourism marketing | Scoop.it
Passenger processing and security top IT investment priorities at world’s airports.
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