When traveling south of the border, one-quarter of Americans voted Mexico as the friendliest Latin American destination. Italy ranked as the friendliest European destination followed by Ireland, United Kingdom, Spain and the Netherlands rounding out the list. And when asked what the friendliest country is in Asia Pacific, ranking number one was Australia, with more than one-quarter choosing the land Down Under.
Panos Fotiadis's insight:
for me, it should be one of the most important ingredients of destination marketing, do you agree?
Download the recording and deck of the May 21, 2015 webinar to understand the most important innovations impacting travel – and make informed decisions about applicability, potential business value and prioritization.
Panos Fotiadis's insight:
An interesting (as usual) report from Phocuswright
Another week, another major study into the search and shopping behaviour of millennials for their travels. The latest research comes from Yahoo Advertising which surveyed almost 1,500 travellers in the US to ask about their leisure travel, activities and the role on online travel content as an influencing factor on decision making. Among the findings include:
Research behaviour - while most millennials research travel plans online using a desktop device, 75% also use a mobile. Mobile bookings - bookings take place on desktop devices, but half are booking travel on mobile devices.Product types - 78% of consumers research online travel content and/or activities before booking a trip, with the above activities the most popular types. It's destinations and activities which draw the most attention when it comes to digesting content online.Media types - 80% of millennials look at travel articles and photos online, while two-thirds are viewing video.
Via Tourism Australia
When people are most likely to just get up and go. The top season for spur of the moment getaways is summer, with half (50%) of the vote. More free time (54%), getting away from the bad weather where they live (37%) and school holidays (21%) were all cited as top reasons for trying to get away in this season.
The Travel and Tourism Competitiveness Index measures the set of factors and policies that enable the sustainable development of the Travel and Tourism sector in a country. The index is expressed on a 1 (worst) to 7 (best) scale across 90 indicators, and assesses 141 economies.
Spring and early summer's resurgence of life also heralds the return of the travel bug. Summer holidays and school vacation send affluent families across the U.S. to far-flung destinations both domestic and international. But generational differences play a key role in how consumers travel.
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